Did you know that the average human, when they focus their eyes only uses 3% of their available field of view? This means that 97% of their field of view is peripheral – outside of their field of view. This is a real pain when you want to attract attention from busy people who are in your client base. Using social media is a great way of tapping into your contacts’ peripheral vision.

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Last week I was running a few webinars for a client on Twitter and had to find some real life examples of job postings on Twitter – and I was really disappointed with what I found online. At the same time I was digesting Bullhorn Reach’s newest set of data collated from their gorgeous social recruitment platform which points to how powerful Twitter is as a social recruitment tool… things didn’t add up for me.

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I recently viewed a pretty good video on YouTube compiled by TweetMyJobs about social recruitment (the use of social media to recruit), so thought I’d share it with you. There are some pretty compelling stats in there.

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I am a masssive fan of anything that will save me time, and if it’s free, I am as a giddy as a kipper! I use Bullhorn Reach to monitor my network, and it gives me all sorts of benefits. Some recruiters already use it – but are you getting what you need from it, [...]

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Do you have a social media strategy?

I bet you have a social media footprint… you will probably be one of the 7m UK LinkedIn users, send one of the 6% of daily tweets, maybe you write blogs, or your business has a Facebook page… but what’s the point of this? What’s your aim? Do you know, or have you just set this stuff up as it’s free and easy?

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Ain’t social media great? Really! I am the first one to talk to my clients about how it can improve their processes and bottom line, but to be fair, there are things that we really need to think about and plan for as it’s not all roses, and it can make the recruitment process harder, if not make it totally fail.

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The rise of social media and the ongoing migration of commerce online means that for recruiters brand has never been more important.

Traditionally, recruiters have needed to chase candidates, but things have evolved. Today, it’s about attraction, and brand has a massive part to play in this.

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LinkedIn recently released a great feature to market your company – Updates. This adds to the functionality launched earlier this year that shows your products, services and recommendations.

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Over the years I have worked with a lot of clients helping them with their business process software (CRM – Client Relationship Management / ATS – Applicant Tracking Systems) and I am often stumped at how little time businesses have taken to get it right – and how negative an impact this can have.

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Wanted: I am a Corporate Recruiter and I need a new system, one that I can store candidates on (and my friend, and Agency Recruiter needs one that also stores clients as well). I understand that as a corporate recruiter I will need an Applicant Tracking System, and that my friend an Agency Recruiter ideally needs a Recruitment CRM. We don’t want anything complicated, so we have compiled a quick spec list of what we don’t need our new systems to do… can you help?

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