ROI - It's Not Just All About Money!
We ran a webinar recently about ROI being in the I of the Beholder. But the R of the ROI piece is equally something every recruitment leader needs to stop for a second and think about.
We see the R (return) as being three-fold:
- T - Time
- E - Emotion
- C - Cashflow, Clicks, Community, Content
We all want more time - what projects / initiatives are you running right now to create more of this? We know that the average recruiter spends 1 hour per working day messing about with emails - that's 261 hours per year. What could you re-invest that time in? And how much more pounds/dollars/euros would you generate with that cash?
I have yet to start working with a recruitment leader who didn't tell me how they feel - even before they talk to me about how much money they've "wasted" on systems and marketing before not really seeing the value. Every recruitment, IT and Marketing leader I work with wants to be happier in their role and they want to see their emotions improve through improving their businesses.
...and profit. This is normally what we see as the ROI piece - but it simply isn't enough. I know plenty of businesses making lots of cash, generating nice tidy sums of profit, but they want more, and only more time and happiness (see above) will help them feel effective.
Every recruiter I know wants a more qualitative community (not necessarily more people!) - ROI is about a strategy which delivers talent, clients and ideally more recruiters.
Recruitment leaders are balking at how many systems the "younger" recruiters need to do their jobs. ROI should be about reducing the clicks a recruiter needs to deliver to complete a placement. It should also, however, increase the clicks of your contacts and candidates - more job views, more job applications, more contact us pages completed.
So the content of your blog is critical - it's the only thing (aside from job adverts) which changes on your site and thus Google will be sniffing it out, indexing it and (hopefully) driving your ideal cmmunity to you.
But the content of your database is actually the thing that recruiter leaders are challenged by. Is your recruitment software capable of improving the value of your recruitment business? Or are you simply "all the gear and no idea" and paralysing your recruiters with so much tech that your main system (CRM) is the lonely aunt in the corner at Xmas?
If you want to chat more about generating ROI for your business, click here to get in touch now.