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Turning Candidates into Clients. It's All about Being a Sensible Recruiter.

As part of our Recruitment Leaders SoundCloud series, James Nathan from the James Nathan Experience talked to me about building relationships with talent so well that they become a friend / advocate / referee, and ultimately a client.

James is a business development and coaching professional who works with businesses to make them more profitable. I was interested to hear about his approach to and thoughts on smart sales within recruitment. I wanted to pick his brains about the lack of case studies that the average recruiter has about converting candidates into clients.  I just don't hear enogh aot this being the norm!

We had a quick call to chat about:

  • How recruiters often treat their candidates like one night stands (I feel a blog coming on!)
  • You need to seduce your talent (interpret as you wish... although some recruiters I know may need some practical pointers! Wink!)
  • How great sales people often make poor marketers of their own product (and this is something I really want to fix!)
  • Is the placement process often abdicated to the finance team, and hence the relationship that the recruiter may have begins to wane once the candidate accepts the role?
  • Keeping your team secret is not the route to approachability, and approachability is the route to advocacy
  • Are any recruiters out there KPId on the quality of relationships, or simply the volume of their jobs, send outs, placements?

The candidate experience should be good enough to sustain the entire recruitment lifecycle, not simply the initial, first placement.

This is smart recruiting and is totally achievable and self-sustaining – but all too often not achieved.

James talks a lot of about "sensible activity" of recruiters to help them understand that the bar does not need to be set massively high (or unachievable) to be appropriate and to achieve return ROI – it’s all about process! (You’ve heard me say that before!)

Listen to James' interview here:

 

So far we have interviewed the following recruiting / marketing / tech leaders:

Brandon Metcalf, Talent Rover: Listen to Talent Communities and Recruiter Contol

Tracey BarrettBlueSky PR: Listen to Recruitment Marketing and PR in 2015

Stephen BarnhurstBroadbean: Listen to Jobs and Marketing for Recruiters

Stephen O’DonnellPC Evaluate: Listen to Psychometrics and Recruitment Process

Alan HiddlestonFirefish: Recruitment CRM, Listen to Recruitment Marketing

Nick EllisHirabl: Listen to Back door placements and how to catch them

 

Listen to our SoundCloud account (while running, driving, cooking, working. multi-tasking)

"Have the leaders in recruitment  in your ears” - Tweet this

Coming soon:

Wendy McDougallFirefish: talks predictive analytics

Alex MoyleSelzig Consulting Talks Recruiter Sales and Process

Anthony SuttonCream HR: talks recruitment and HR for recruiters

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