I genuinely have no idea what the true stat of recruiters who are unemployed on LinkedIn is but I often come across recruiters (and mere mortal non-recruiters) who have no current role at the top of their profile on LinkedIn and thus look like they don’t have a job (and this results in their previous employer getting more visibility).
Did you know that the average LinkedIner only spends 17 minutes per month on LinkedIn? This stat includes the crazed, blood-shot eyed, addicted recruiters who are on it 24/7.
Many recruiters I speak to are really shocked by this; they anticipate that everyone’s like them – on LinkedIn a lot. It’s just not the case – and recruiters need to adapt their behaviour to compensate for this.
Why do so many people look unemployed on LinkedIn?
Your headline defaults to your job title and company if you haven’t bothered updating it!
If you haven’t bothered amending your headline, then you’ll look a bit like: image to follow
Note no current role. Note the headline doesn’t hyperlink to your company page – it’s just text. Note your previous employers do link… Doh!
Why is your headline so crucial?
- It’s called a headline for a reason.
- It shows everywhere: search results, your profile (right at the top) Jobs you post Invitations you send InMails you send, Groups, etc
- This can affect whether people then check out your company page once they have had a quick squint at the top of your profile. (Don’t get me started on how poor the average company page is. I’ve blogged about this a lot, and LinkedIn is really pushing this element of their system this year).
- The top of your profile is the best / most important bit – snap judgements are made about you. The biggest moan I get from recruiters is that they are not getting the engagement / acceptance levels they want… A keyword and outcome driven headline could nail that first impression.
Typical (Stupid) Headlines
There are some pretty stupid (personal opinion) headlines out there – they mean zero, or don’t accurately describe what people do. Foe example:
- Business consultant – ABC Ltd (I don’t get why recruiters call themselves business consultants… It doesn’t describe what they do!)
- Owner – Green Resourcing, or,
- Director at Vicious Circle
…so what? What do you do? Where? What specialisms do you have?
You have 120 characters to spend – use them (and don’t just fall back on your job title and company – it’s not enough these days!)
The majority of recruiters I know would nail their elevator pitch / interest generating intro – then they totally fail online.
- Check your profile
- Do you have a current role at the top of your profile?
- Or do you look unemployed?
- Even if you have z current role, what does your headline say? If you said it to a new client would they be frowning at the end with a “I still don’t know what you do” look on their face?
So many of us have noticed the changes to LinkedIn but so few have looked at the effects this has had on our profiles or process…
So, are 88% of recruiters on LinkedIn unemployed? Obviously not, but they may look it!
We run LinkedIn for Recruiters courses for time-starved recruiters, who think they have a handle on LinkedIn, but want to improve their profile, increase their relevant application response and place more jobs. Read about the courses here.