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The lovely people at APSCo asked me to present at their end of year conference - Defying Gravity.  They asked asked me to talk about social media and how recruiters can challenge the direct hiring model.  I was in great company:

  • Miles Hunt
  • Scott Wintrip
  • Russell Clements
  • Gavin Ingham
  • #flattered!

The event was to celebrate a year in the recruitment calendar.  The theme was Defying Gravity.  You can see more about the content here 


My topic was to discuss how recruiters can defy the increasingly common pull on talent that in-house recruiters have, by using social media.

Recruiters often forget what their role is and how it changes lives. They get caught up in the most visible part - advertising - which ironically is the task they are teaching their clients to deliver.  There are so many areas which agency recruuters excel in - but they spend so little time talking about online.

Check out my slides which give a feel for what was discussed.  It was an interactive session - so thanks to those who came and took part.

Thanks again, APSCo.


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