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What’s your opinion of Facebook for business?  I have my views, which I will be sharing in this blog and in blogs to come.

In the mean time, I wanted to share some stats that may affect your current opinion (especially if you are in the “don’t get how it can help my business” camp).

I believe, that with the right strategy, Facebook can be a very powerful medium which can:

  • Attract staff, clients and candidates to you
  • Market you business in a way that you website never could
  • Increase your brand’s reach
  • Help you engage with your audience and turn them into loyal customers

If you want to do any of the above, then Facebook should be a part of your mix; just keep in focus what your strategy should be.  Simply creating a Facebook page and chucking your services / vacancies on it will not achieve your objectives.

Here’s some stats which may give some food for thought, and help with your perspective:

  • 70% of businesses use Facebook for marketing – I query how many of them are seeing a return on this?  Facebook is an engagement tool, not merely a marketing one. Don’t underestimate this bit of kit; it’s not LinkedIn or Twitter – it’s a bit of a beast that needs taking seriously.
  • Each Facebook user has an average of 130 friends - how would you feel if each of your clients told 130 of their friends that they liked you?
  • The average user spends 23 minutes on Facebook per visit – if they are coming to your page, what are you giving them to read / do that’s quick and effective?
  • 48% of users between the ages of 18 and 34 check Facebook as soon as they wake up – this is quite compelling and gives a feel for how involved this demographic is.  If this is part of your client / candidate / staff demographic, this should be of interest to you
  • 30% of the 750 million users use Smart Phones to access Facebook. This year will be the first year that Smart Phones and Notebook-like devices outsell traditional desktop devices. Think about this if your online profile is important to you.
  • People are increasingly following brands online.  Some interesting stats: 70% of followers are NOT current clients, and 35% are following brands to get special offers and deals.  And 98% of followers consider the brand when looking to purchase.  What does this say about your potential audience, and what you could get from them?
  • There are 29.8 million Facebook users in the UK – just under 50% (compared with 6.8 million LinkedIn users)
  • And the most compelling stat? 86% of Facebook users claim to have a cat!

All of the stats above are compelling in that they don’t shout that all Facebook users are 14 years old chatting about music… Think about how the stats above could affect your perception of Facebook for business and your online strategy.

What are your thoughts?  Do you use Facebook for business?  What does it actually achieve for you?  Are you using it to engage or merely push?  Do you have any other compelling stats?

*Stats from various sources, via HubSpot (thanks)

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