I meet lots of recruiters who have got zero ROI from Twitter – and yes – this is normally due to a total lack of the “I” in the ROI. I published a blog about it recently, added it to my LinkedIn Publisher and it went MAD! It popped up all over the place, including LinkedIn's Pulse (Flattered I be!)
So I plan to run our next webinar around this theme and show you lovely recruiters what I think you should do with it. We run half day sessions on this, so this 45 minute webinar will focus on some quick wins.
What Does Every Recruiter Want?
If you’re a recruiter, you’re likely to want the following:
- Profile – A profile which acts as Obi-Wan Kenobi – whilst being viewed by passives (clients and talent), it conducts Jedi-mind tricks and persuades the viewer that connecting with you is a really good thing!
- Jobs – Jobs which are not only great potential fees, but ultimately look gorgeous and even the (right) passives will read them and apply.
- Boss – A boss who gets off of your back and lets you get on with the job(!!!)
… and you ideally also want an approach to social media which is super quick and attracts only the right people (and not lots of “randoms” who can’t read but are really ambitious). The problem is that Twitter doesn’t seem to offer immediate value.
Twitter is not a Silver Bullet (but then what is?)
I’ve been in recruitment since 2000 and I’m not aware of any activity (even being on the phone) which offers immediate results. We all have to put a little effort in and rinse and repeat.
We are running Twitter for Recruiters courses for time-starved recruiters, who either think they have a handle on Twitter, or they just don't get where it fits into their recruitment or business process. Read more about the courses here.