LinkedIn recently released a great feature to market your company – Updates. This adds to the functionality launched earlier this year that shows your products, services and recommendations within your company pages.
Companies are no longer simply a list of people with an intro paragraph; there’s so much more to them than that. Maybe you want to simply update your company’s status weekly with what you are up to, or you want to welcome new starters, launch new products, advertise jobs…. endless options.
There’s more info about it here. I strongly urge you to have a play.
Ps: Please don’t forget that you can add products, services and recommendations to your company profile. I see so many companies without this great (free) feature.
Your company page could very well be the page that the client reviews before / instead of going to your website, so make the best of it.
We run LinkedIn for Recruiters courses for time-starved recruiters, who think they have a handle on LinkedIn, but want to improve their profile, increase their relevant application response and place more jobs. Read about the courses here.