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You either still go clubbing, you have foggy memories of when you did, or you have no regrets about staying in on a Saturday night (using your age / kids as an excuse to not go out – that’s me…) In any event, clubbing is something that you prpbably will have done / are doing, and you are also on / thinking of going onto LinkedIn.  I think that going clubbing and being on LinkedIn needs some similar strategies…

We run all sorts of strategy / training sessions for our clients, and one theme always comes out: How to use LinkedIn strategically to generate business, and how to build up connections…

A couple of clubbing analogies for you…

A night club is a little like LinkedIn – full of people that you don’t know, but in some way (either geographically, or through a friend / work) you are connected to them.

Don’t go out without your makeup on…

Would you ever dream of going out to a club without makeup on… or a nicely pressed outfit… or your hair looking great??  Then why would you dream of having an “un-made-up” LinkedIn profile (terrible photo, or no photo at all, or worse a logo, with little information about what you do, and more importantly the outcomes of what you do).

When you go clubbing, it’s not just about how you look to yourself that’s probably important to you, but how others, when you are not even aware, view you…  Are you dressing to impress, or is your LinkedIn profile something that could easily be ignored, dismissed, rejected?

You are more likely to be accepted for a dance invite (LinkedIn invite) if you look good… see the similarities here?  And surely, you want to be asked to dance????

Don’t go to a nightclub if you don’t want to dance…

This is something that I always debate with my clients.  They are on LinkedIn, but perhaps haven’t figured out their connections strategy yet…  They are worried about sending connection invites / accepting them, from people they don’t know.  I appreciate that LinkedIn has this air of “only connect with people you may know” – but I really don’t believe that the Board of LinkedIn genuinely believes this.  How could they build a network of 115m+ people (with 2 joining per second) if you only connected with people you knew?

Thus, my view, don’t be offended if someone in a nightclub asks you to dance… be flattered, have a good look at them and dance if the mood takes you! (Isn’t that why we’re really there????)

Thoughts?

We run LinkedIn for Recruiters courses for time-starved recruiters, who think they have a handle on LinkedIn, but want to improve their profile, increase their relevant application response and place more jobs. Read about the courses here.

 

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