So, you may be hearing a lot about Pinterest - the stats are great (in the top 20 sites in the US and the top 30 in the UK and rising).
More and more companies are getting on board and improving awareness of their brand and increasing click throughs to their websites… but in equal measure I meet companies who have enough on their plates with Twitter, Facebook, LinkedIn etc… and don’t have the head space for it.
STOP! Pinterest has changed things for everyone, not just those who want to use new shiny kit… I have written a few blogs on Pinterest so check them out if you need some hints and tips.
But, even if you never plan on using it, please read this blog and give some thought about what you need to do to ensure that your existing efforts on social media and web are worthwhile.
The point of Pinterest is to pin items to pin boards – for example, I have a pinboard called LinkedIn Tips. When I see a great article, I pin it to the board. This updates my Twitter and Facebook streams and adds more collateral to my online offering. So, anyone could be pinning items from your website this very minute…
Some things to think about:
- Pinning involves Pinterest. finding an image/video on the page which is appropriate to pin– think about what images/video you use on each page of your site/blog – do they represent your content well enough (or are they for example just pictures of bloggers or your brand image)?
- Equally, when Pinterest grabs the image, it also grabs the name of the image, so if you have named it “job12345″ or “img125.jpeg” then that’s what will show in the pin– unless the person pinning your article is lovely and edits it for you!
- Start checking your Google Analytics stats: are you getting any traffic from Pinterest?
- Check who is pinning your stuff? Try searching using this URL: www.pinterest.com/source/yourwebsite (eg.www.pinterest.com/source/ge.com)
Just a couple of things to think about.This is a great example of how important it is to be aware of what’s going on out there… if you don’t optimise your content for sites like Pinterest, you risk not getting benefit from it (even if you never plan to use it).