Twitter, bless it, has changed shape and scope since being born – its history is pretty compelling (and short!) It even seems that it might not be around for much longer - and recruiters have totally written it off! Using Twitter for recruitment, what a shocking thought! The terrible stats speak for themselves:
- Only 29.2% of US citizens use it – shockingly poor – I don’t get out of bed for anything less than 50%!
- Tweeters only spend 9:28 minutes per day on it, looking at on average 6 pages per session.
- In 2011 Bullhorn Reach reported that Recruiters were 3 times as likely to receive applications from Twitter than LinkedIn
- It has more users than LinkedIn and people spend more time on it that LinkedIn but the recruitment world is still querying its existence
Twitter Deserves a Bad Rap!
Twitter’s reputation in the recruitment world is littered with ironic statements:
- Why do I want to know what my candidates and clients are thinking?
- Twitter is busier and people are more engaged at the weekend, and I only work Monday to Friday so it’s pointless
- Yes, I use Twitter: I add my job to my job posting software and click the Twitter button
- I’ve heard that if I put an image or a video with a tweet I increase my engagement levels by 2 times – what a pain!
- Even though I have 140 characters, apparently I get higher engagement if I use less than 100 – I can’t get my point across that succinctly
- I have nothing to say – I reserve my opinions and ideas for face to face meetings
- Someone told me that my tweets have a 12x higher chance of being retweeted if I ask for it, and 23x higher if I actually spell out the word “retweet” – I’m too shy to ask for that
- It’s great for posting jobs, but I just don’t seem to get any applications
- I follow everything in a skirt and still can’t get a date
- I haven’t got time to talk to people on Twitter, I’m far too busy advertising jobs and making cold calls…
And the biggest shock of all came recently when Twitter released a new feature – allowing everyone to DM you (if you so wish). I just don’t know how recruiters are going to cope with that level of direct access to them. It creates all sorts of issues around approachability – candidates and clients being able to get in touch secretly with recruiters without connecting could cause a whole world of trouble.
I’m waiting for the second shoe to drop! Twitter can’t go on like this – can it? ;-)
We are running Twitter for Recruiters courses for time-starved recruiters, who either think they have a handle on Twitter, or they just don't get where it fits into their recruitment or business process. Read more about the courses here.