Social media has obviously added to my business process, and Followerwonk has a number of nifty little features which helps me measure my effectiveness and reach.
Search Twitter Bios
You can search for keywords, location specifics, follower/following counts, and then sort by relevance or follower count. Pretty handy stuff! Great for finding candidates if you are a recruiter.
Compare Yourself to Others
This finds unique and shared followers for any 2-3 Twitter users. A great way to see how you compare to your competitors.
Analyse your Followers
How many people are you truly engaging with? Breakdown by account age, dormancy, follower count, and more – apparently 38% of the people I follow have an undetermined sex! (Read my mind…)
Track your Social Graph
A subscription is required for this (boo!), but you can see how your social graph grows (or shrinks) from day to day. This is a powerful way to track how your tweets are being received.
Let me know what you think.