At over 200 million (and counting) users worldwide, the 5-year old birdy is taking the world by storm (or tweets). It’s safe to say, though, that most people DON’T use it.
When I run training sessions, though, I am quick to point out that you don’t have to tweet to get tangible benefits from Twitter.
If you are a sales person, I bet that you research the company you are wanting to work with online to see what is said about them… but how old is their website? The copy you are reading may be out of date and may trip you up on the phone. If your contact (or their business) has a Twitter account, you can read their tweets and see what’s happening in their world - which I bet will make you more effective on the phone with them.
When I go to visit a client, I get there a little early, check out the marketing materials in their reception, AND check out their latest tweets… I always find something in their feed that helps me in the meeting. (Again, company brochures may be very out of date…) Twitter is great in that it is one of the only places you can go to view the company’s (or individual’s) news feed.
Who is the client following on Twitter? Any useful contacts for you?
And for all of my recruitment clients out there… If your clients have a Twitter account, I bet they will be using Twitter to advertise their roles…
I appreciate that Twitter is not everyone’s cup of tea. (I bet email wasn’t everyone’s cup of tea in the last millennium), but for some it is a vital communication tool, so make sure you are aware of what your clients are talking about online – it could be the difference between a great meeting and an average one, a great relationship and an average one, a great pipeline and an average one.
Hope that helps.