Job Advert Hack for Recruiters – Improve your Job Applications
Recruiters are known for saying “I’ve not got enough candidates”. Meanwhile, I see stats like 30% of Google searches are job-related. So, what is the issue? Why do Recruiters not have enough candidates? Yep – they have the “wrong ones”. Here is a job advert hack which will attract (and convert) surfers into applicants.Recruiters! Get Passive Candidates Reading and Applying for Your Jobs!We deliver a really cool “Best Job Adverts” workshop for recruiters. We deliver hacks to help you create better job advert copy, market your job adverts (for free!) and get those jobs applied to!This hack is one of the job adverts hacks that we share on our job adverts training.Perhaps you’re one of the recruiters out there who responded to our poll and admitted that your job adverts just don’t work!Perhaps you’re a recruitment marketer who wants your lovely sales teams to create better job adverts?Are you a recruitment leader who wants to reduce job board budget?Sharing your relationship with the client is a crucial way to create some candidate (and client) “stickiness” and trust. If you have worked with the client for a while, this will really help candidates trust you.If you’ve never worked with the client before, then spin that fact! Helping a client out because they can’t find the right candidate themselves, or another recruiter failed to help, is a great statement to make! (but choose your words carefully).Job Adverts Can Generate Leads Too!This job advert hack is a quick tip to help you create the best copy for your job adverts, and also use them for attracting some leads. Never stop developing new business and have a choice over the jobs you work is a blessing!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
The Best Job Adverts and Google for Jobs Hacks – FREE!
Recruitment leaders, recruiters and marketers who need more candidates, clients, and need to be more competitive, need to watch this free webinar. My team and I were invited to talk about the best way to advertise jobs and Google for Jobs– which is a game changer.Recruiters and their marketers can watch the recorded webinar here:As an APSCo Affiliate of the Year, (yes, I’m plugging our award!) we were delighted to do a “Live from Leeds” on 14 January – we be talked about…The Best Job Adverts and Google for Jobs – for Passive Candidate Attraction, BD, and Competitor SpyingJob adverts continue to be an under invested in process for recruiters – and this ultimately affects the application quality. It goes without saying that if you write a job spec, you’ll get a CV back – and CVs are not always an indication of aptitude or attitude! (or fit!) Plus – how can you use Adverts to attract PASSIVE clients, candidates and colleagues?Plus, Google has put job adverts on everyone’s agenda, so 2019 is the year finally crack this critical recruiter content asset.Google for Jobs has been introduced, first and foremost, to improve the candidate experience and make it easier to find the right jobs in less time.But what about Recruiter experience? How can you use Google for Jobs to your advantage?Firstly, GFJ affects how you post your job adverts, which candidates get to see them and whether you even get any relevant applicants.Every recruiter needs the right candidates to apply!Secondly, how about using Google for Jobs for lead generation?Every recruiter needs more of the right clients.Thirdly, how about getting a handle on your competitors?Every recruiter needs to be able to spy! We run fantastic “Best Job Adverts Workshops” as part of our Recruiter Success Training– and we will show you some Google for Jobs hacks during this APSCo webinar.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITBOOK A CALL TO DISCUSS MARKETING TRAININGREAD ABOUT OUR MARKETING TRAINING
HIIT for Recruiters! 10 One-Minute Hacks for Recruiter Success
This hack is for recruiters who want to make more placements, money, be smart with their time, and impress their bosses (we’re hoping all of you!) And if you’re a recruitment marketer or a recruiting leader, please share this with your lovely teams.—All recruiters want more time and more placements:They want to source fasterThey want to be smarter with their timeThey want to work the right jobsThey want to get their boss off their backs (and impress them)And the Obvious – You Want to Bill MoreBut you get into work, log on and it all goes Pete Tong. When it gets to 5pm you’re logging off (yeah right!) and are nowhere near achieving these critical objectives. But boy, have you been busy (but your boss is still not happy!)Adapt, Bullhorn, LinkedIn, and of course job adverts and eshots are designed to improve speed and cost of hire… BUT – and this is a BIG BUT you are all too often getting bogged down in what you may see as admin and you will need the odd tip / hack to focus you attracting, sourcing, engaging and converting.10 One-Minute Hacks every Recruiter Needs to do to Bill More (and Dump the “Admin”)See this as a HIITs workout for recruitment! High intensity interval training. Each one of the below is a one minute strength exercise – “eat my dust” Joe Wicks!Check three of your clients’ LinkedIn pages and look for jobs / content. You never know what information / jobs/ movers and shakers you may see. You may even see some candidates!Go into your notifications menu on LinkedIn, and check through your contacts. Look for birthdays, movers and shakers, job changes, job anniversaries (people with itchy feet?)Check just one LinkedIn group and see if there are any new jobs / discussions. Stop deleting those group digest emails – they have jobs in!Find 5 contacts on your CRM that you need to get into your active pipeline and send them something from your LinkedIn news feed. Keep in their mind’s eye.Open your task list in your CRM and ensure you tackle key items for today; interview feedback, chasing up CVs sent, organising candidate registrations…Check your LinkedIn home page newsfeed and like / comment / share other’s content (it’s not all about you!) And don’t forget to Press the All Updates filter – you won’t have time to read everything.Nip into the Jobs part of LinkedIn and hunt for jobs that you can work, curse your clients for advertising without you, and curse your competitors for working on. And note, that you’ll even find talent in some jobs (oh my!)Make sure all of the leads you picked up yesterday logged into your CRM ready for today’s business developmentHead into the Barclay Jones blog and read the latest content – grab one idea and work it baby!Nip into one of your target companies on LinkedIn and attract attention by engaging with their latest updates; 71% of people who follow a company are job seekers – so get to the party and show your face on the dance floor.Get focused and have a 10 minute routine to get your day started.I’m off to start point one!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
5 Things to STOP Doing With Your Job Adverts
Recruiters who want to improve their job advert application rate need to improve their job adverts – simple statement, we know, but when you have so much to do to just get through your day, innovating your job advert copy is not always going to be a quick and easy win. This webinar, although created a little while ago, is still relevant now.–We ran a great webinar with Broadbean today to show recruiters what they need to stop doing with their job adverts. We want to help our community become innovative with their adverts, place more candidates, engage more clients, and become more successful.We talked about:What words stop people applying for jobs and what to replace them withDo “Rock Stars” and “Geniuses” help or hinder job applications?When to advertise jobsWhether to mention your clients’ names or notWhich apps can help us with our job advertsSize matters – but which size are we aiming for?Is Christmas Day a great day to post a job?As usual, we asked a few questions to find out what recruiters are up to with their job adverts, and the results were revealing!73% have NEVER received training on how to write a digital job advert.74% don’t put client names in any of their job ads (which means the content needs to be amazing!)60% haven’t tried to apply for their own vacancies before (so don’t know if the process needs fixing)60% of our clever recruiters are getting their ads proofread before going live – a great improvement!If you want more advice on creating the best job adverts, get in touch here.If you missed the job adverts hacks webinar, catch up below now.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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