How to Use Awards for Sourcing and Selling
We’re passionate about recruitment awards! And we're passionate about recruiters having easy wins to help them generate more speed and pipeline.But you needn't enter an award to generate serious ROI. Instead you could focus your time and attention on the awards that your clients and candidates enter, and simply mining candidates and leads from them.Tips for Sourcing and Selling with AwardsNow more than ever, your sales (business development and account management) and sourcing strategies are crucial where the war for talent is raging, counter offers are rife, and clients need recruiters that they can trust, who understand their niche.Recruiters and resourcers need some easy (and smart) wins! By definition, clients that are entering awards tend to be high-growth, ambitious, and likely have money and time to spend on recruitment too!Spot the Lead. Nurture the SaleSo, use industry awards to spot the lead and nurture the opportunity.1. Speedily research which awards are prevalent in your niche sectors.2. Plot the dates into your diaries (the submission dates, shortlist dates, date of the event, day after the event).3. Make a noise, connect with the VIPs, shout out about these events - they are important to your niche sectors.4. Use this data by at least sending LinkedIn messages to the VIPs of these businesses when they are shortlisted, and then begin networking using your CRM and automation.5. Have targets and goals to convert these high-growth businesses into retained clients.Clients entering awards are "sure things" - be sure to have them in your BD and account management pipeline.Plus, which candidates are signposted in these awards? Who can you source?Which Awards Should You Source and Generate Leads From?When it comes to point 1 above think about how you can easily find the awards in your sector. You can:Search Google - eg. "Teaching Awards France".Check the trade bodies in your sector - they often host awards.Ask your candidates and clients. It's a great topic to chat with them about and often a great excuse to call them other than "want a job?" / "need a candidate"? Every recruiter needs an excuse to make a call.Map your personas - we have some great training on Recruitment HIIT to help you map out the personas of your ideal candidates and clients so you can source and sell quicker and easier.Plus there are websites which list the awards for you. For example, UK Industry awards list makes finding sector-specific awards a breeze!Easy Sourcing and SellingSelling needn't be about phone-bashing. Sourcing needn't be the average 13 hours a week trying to find (and convert) candidates. Recruitment can be easier if you're smart.The sourcing and selling tips above will help you understand your nice, generate leads, and also convert them into genuinely warm candidates and clients. These tips will also give you viable reasons to talk with authority online and on the phone - and thus attract more attention from your sector.So:Get mapping your sector awards.Get sourcing and selling!Good luck!Recruitment TrainingWe deliver the best Recruitment Training through live webinars and our online training platform Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, and more... we train on those too!TRY HIIT FREE HERE
Recruitment Awards 2024 - Dates for Your Diary
If you want to use Recruitment Awards to attract attention and drive sales, you can of course enter some awards. Check out my list of recruitment awards below.But be sure not simply to enter, but to "work it" - and by that I mean working the award:Before,During, And after the awards... whether you win or not......Market when you are shortlisted. Talk about your passion. Update your social banners, website, candidate and client talk tracks! Use your recruitment awards as a campaign to generate more business!Which Recruitment Awards to Enter in 2024?(Have we missed any recruitment awards for the remainder of 2024? Contact Us to get them added to our Recruitment Awards List.)Investing in Talent AwardsJanuary 2024 - The annual Investing in Talent Awards asks: Do your recruiters love working in your business? Is your company the consultancy of choice for contractors and temporary workers? If so, it’s time that your business receives well-deserved recognition for Investing in Talent. Onrec AwardsSeptember 2024 - The prestigious Onrec Awards Ceremony has cemented itself in the calendar as a must-attend event. Not only is it an opportunity to celebrate the very best in online recruitment but it is also a chance to network with the very best suppliers in recruitment.Recruiter AwardsSeptember 2024 - The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted.APSCo AwardsSeptember 2024 - The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members.REC AwardsDate TBC - The annual Recruitment Awards dinner is one of the UK's most prestigious events in a recruiter's calendar, celebrating the best in UK recruitment.TIARAOctober 2024 - The TIARA Recruitment Awards recognises excellence in the UK’s best-performing recruitment companies with revenues above £5m.NORAsDate TBC - Established in 2001, the National Online Recruitment Awards acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. Global RecruiterNovember 2024 - From large, well-established businesses to brand new start-ups, from specialist agencies to overseas services, from temp to permanent, from marketing to social media and more, the Global Recruiter Awards are designed to recognise greatness in the industry. No Budget for an Award but Still Need to Source and Sell Better?You needn't enter an award to get serious traction from awards. You can source and sell at speed if you are clever with awards.I've blogged about my top tips for sourcing and selling more by using industry-specific awards.READ MY SOURCING AND SELLING TIPS HERERecruitment TrainingWe deliver the best Recruitment Training through live webinars and our online training platform Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, and more... we train on those too!TRY HIIT FREE HERE
9 Tips for Winning a Recruitment Award
Recruitment Leaders want to inject more value into their staffing companies, and often recruitment awards are seen as an obvious tactic.Winning a recruitment award can increase the value of your business by 37%.Plus they can make your business attractive to your 3Cs (candidates, clients, colleagues).I have been a judge for some of the best recruitment awards. My experience of recruiting awards led me to create a valuable Recruitment Awards Toolkit full of practical tips to help you win over the judges.I want to share my insights whilst being a judge, sharing time with other judges, and being on panels interviewing recruitment leaders.What Judges Say and Think Whilst Judging Recruitment AwardsTake note of the list below. It gives some insight into what you need to do with your award entries to make them at least become shortlisted.I like the way they’ve structured this – it makes it easier to readThis has caught my attentionThe client testimonial is anonymous!Where are the financials?This is different and interestingThis is difficult to readNice and succinct case studyDid anyone actually proof read this?Paying the minimum wage – when did this become award-winning?I like the way they seem to be really proud of what they’ve doneThere’s quite a lot here that you would hope that everyone does…I like how they have got their internal stakeholders testifyingThis one is really personal – I like how they are telling me about the individuals in the businessMy 9 Tips to Help You Craft a Winning Recruitment Award EntryLet me summarise some key rules for recruitment award submissions:Don’t use only 800 words when you are given 1000 words, unless you totally nail it.Don't leave it to your marketing department to draft your entry. An awards entry is a business case for winning, so the business needs to be involved, especially the stakeholders.Don't turn your submission into a clickfest with lots of links!Be passionate and real. Be proud. A passionate entry is more compelling than one simply based on facts.Stick to sanity stats (sales, speed, cost, growth) and if you need to add vanity stats (web clicks, social media engagement), show how the vanity translated into sanity.If you can, format it cleverly and ensure accessible. Make it an engaging read.Read the question, and answer it. Then once you've answered it, read the question again and critically and coldly judge your answer.If you are asked to provide financials, add them. I've seen submissions thrown out when these vital facts are missing or glossed over.If you say you have improved, increased, decreased, reduced, be sure to evidence these statements with facts and / or testimonials. The ONE Recruitment Award that Every Recruiter Needs to WinAnd a bonus tip for recruiters who want to use awards to improve their business. Focus on the awards that your candidate and client communities value. Read my blog "How to Use Awards for Sourcing and Selling" for tips on generating ROI. I also talk about how to find awards that could add the most value to your business. (Hint - they are NOT the usual recruitment awards...)Good luck!Recruitment TrainingWe are passionate about training recruiters. We deliver the best Recruitment Training through live webinars and our online training platform Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, and more... we train on those too!TRY HIIT FREE HERE
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