Ever used iGoogle? It’s helpful if you hot desk or need a one stop desktop to sort your internet life out and it works across any internet browser. Here are some tips for use.

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Alexa.com is a great site which shows the rankings of websites around the world.

It’s worth keeping up to date on which ones are at the top, especially if your strategy part relies on the rankings of sites such as LinkedIn, Twitter etc… You may even want to know how yours ranks?

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Have you ever performed what I call a Google Trawl? We recently project managed a client’s new website, and the first thing I asked them to do was a Google trawl. Bear in mind, what Google says about you is highly influential – it will influence surfers, and impact upon your bottom line.

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Sorry to be a smart phone bore (40% of the UK population have them tho!), but I have another tip for working on the fly: Analytics Lite. I am a MASSIVE fan of free apps (I just hate paying for tech…) and this app really helps me keep an eye on my web traffic.

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You have a website. You are a good boy/girl and keep it up to date (crucial in today’s web-savvy world). You may even have a team of users who update it / review it regularly… did you know that your own traffic to the site will skew your stats?

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Being a busy mum and running my own business means reading blogs and other online content research are often demoted in favour of all of my other day to day activities. So, I use Google Reader to help me gather online content and read it on the fly.

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I will be blogging about Google Reader very soon (watch this space), but in the mean time, please see my reasons why I think RSS feeds are so critical to your business process.

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Want to receive emails alerting you to new content on the web? (And don’t want to spend all day surfing?) Perhaps you want to keep up to date on your clients, or products on the market? Google Alerts is perfect for this.

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