Do you actually have an online marketing strategy, or is it just matter of logging in and opening your mouth?

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Are you a recruiter?

Do you work in the recruitment industry?

Do you manage / direct your own recruitment firm?

Do you pride yourself on being “in the know” about recruitment, marketing, business, technology and social media?

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When I train people to use social media, my over-riding message is: use it to get noticed. By this I don’t mean using social media as an axe to batter people’s door down like Johnny from the Shining. Rather, it’s all about your ideal contacts’ peripheral vision (see previous blog).

I use LinkedIn Polls to help me with my marketing and attract new contacts and I wanted to show you how I go about this here.

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Did you know that the average human, when they focus their eyes only uses 3% of their available field of view? This means that 97% of their field of view is peripheral – outside of their field of view. This is a real pain when you want to attract attention from busy people who are in your client base. Using social media is a great way of tapping into your contacts’ peripheral vision.

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Bit.ly – the funny little abbreviation you probably see all over the place, especially in Tweets. You may already know that it is the de facto URL shortening software (80million of them are shared every day), but there are loads of other benefits, some of which I will go through in this blog.

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Alexa.com is a great site which shows the rankings of websites around the world.

It’s worth keeping up to date on which ones are at the top, especially if your strategy part relies on the rankings of sites such as LinkedIn, Twitter etc… You may even want to know how yours ranks?

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I recently blogged about My Twitter 10 Commandments and My LinkedIn 10 Commandments, and here’s my thoughts on blogging.

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I recently blogged about My Twitter 10 Commandments (thanks to all of you who retweeted this. Thought I would follow up with my thoughts on LinkedIn. Let me know what you think.

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Social media: all about “sharing not selling”, and you will always hear me wobbling on about tweeting not bleeting, sharing not barking, pulling not pushing, but “selling” (or “pushing”) through social media really does have a place, even if it is a small one.

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Have you ever performed what I call a Google Trawl? We recently project managed a client’s new website, and the first thing I asked them to do was a Google trawl. Bear in mind, what Google says about you is highly influential – it will influence surfers, and impact upon your bottom line.

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