Thorn Baker

Thorn Baker (7)

Discovery Workshop and Brand Strategy

Lisa is not scared to challenge what we do and won't accept anything less than great

Paul Jackman, CEO, Thorn Baker Recruitment

How did we help?

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Thorn Baker is a National Recruiter specialising in recruitment sectors such as construction, facilities management, industrial, marketing etc…  They are growing and needed help with their staff attraction (and retention) strategy.

Every recruitment leader is aware of what having a successful talent attraction strategy delivers – sustainable growth, less churn, less stress, reduced cost of placement and more profit!

We reviewed their current approach and strategy to staff attraction.  We audited their digital approach, their recruitment processes, their content, and their marketing.  We then delivered a workshop to the marketing function and talent attraction manager to create a practical and measurable strategy to attract more recruiters to the Thorn Baker brand.

This was a really interesting project - our goal is to bring marketing, talent attraction and sales together to create a more joined up approach and ultimately a reduced churn and cost of hire.

Lisa Jones, Director, Barclay Jones

What is the ROI?

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My business is going through a period of growth and staff attraction (and retention) is a challenge in the recruitment industry as every recruitment leader knows.

I have a marketer and a talent attraction manager and I needed them to evolve and develop our existing talent attraction strategy.

I wanted to hit this head on. Our growth, values and ethics are key to us and so I engaged Barclay Jones to work with us to run a discovery workshop to review our existing strategy.

I wouldn’t recommend Barclay Jones to my competitors (I don’t want them to have the edge), but to other recruiters – of course!

Why? Lisa knows her stuff – she is not scared to challenge what we do. She is clearly passionate and won’t accept anything less than great.

Paul Jackman, CEO, Thorn Baker Recruitment


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