Improving Social Media strategy to attract talent, generate leads and market the brand
Head Resourcing (and their sister Head Medical) engaged us to help them improve their use of social media and provide wider input into their on-line offering.
We audited various areas of their online business process and resources which included Social Media: LinkedIn, Twitter, Facebook, Blogging and how their recruiters use these resources to attract talent, generate leads and market the brand.
After reviewing these areas, we advised on best practice use of online tools and how best to integrate them into every-day business process. Head Resourcing and Head Medical pride themselves on their approach to account management which has gained them an enviable client base..
Once we had scoped out a roadmap of ideas and change, we then delivered social media and social recruitment training to their staff with the objective of:
- delivering the best practice use of social media
- developing the brand online
- sourcing talent
- building relationships
- marketing their specialisms
- driving traffic back to their websites
- client and candidate prospecting.
We helped both businesses gain a competitive advantage with their new systems and skills. The next phase of the project would see us project managing their new website.
Read about how we worked with Head Resourcing to deliver their fabulous new website.
Read our blogs on CRM, Websites and Social Media.
If you are growing your business, and would value strategic advice on how web, technology and social media could help, please get in touch.