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How to STOP Using Only 10% of Your LinkedIn Recruiter Licence

We’ve been talking a lot lately about what recruitment leaders should stop doing in 2017; how they can STOP messing up their critical job adverts and START getting real, decent applicants, as well as how marketers need to STOP delivering tactics instead of strategy. A theme which links all of this together is my new acronym: FORMO – Fear of Recruiters Missing… Read more »

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Recruiters: Don’t Expect a Return on Investment From a LinkedIn Recruiter Licence (part 3)

Lots of recruiters have a LinkedIn Recruiter Licence. Indeed many of my clients do, or are considering investing. I’ve written several blogs about recruiters not “getting” the value of LinkedIn: Recruiters: Don’t Expect a Return on Investment from LinkedIn (part 1) Recruiters: Don’t Expect a Return on Investment from LinkedIn (part 2) And now I’m about to go… Read more »

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Recruiters! Don’t expect a return on investment from LinkedIn

I am a massive fan of Return of Investment (ROI) when using social media, and I’m not talking about silly “like”, “follower”, ”share” metrics. I get why marketers think these are important (I know they are), but the majority of my agency recruitment clients want £$€ stats. Do you know how much LinkedIn is worth to you?… Read more »

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