I was honoured to attend the APSCo Awards for Excellence. A massive room at the RBS offices, full of recruitment professionals trying to act cool, whilst waiting for the decisions about their awards entries.
I was doubly honoured to be shortlisted for the Affiliate of the Year – and WE WON! I did not act cool when they read Barclay Jones out… I was a proper giggly girl (and so was Wayne!)
“Barclay Jones showed very strong evidence of commitment, investment and support of APSCo throughout the year. Very supportive of APSCo ideas and helping them to explore new initiatives.”
Plus, what an honour to listen to David D’Souza from the CIPD talk about dinosaurs, tell really funny jokes, and also ask some pretty pertinent questions about recruitment and the future.
The Association of Professional Staffing Companies
The APSCo awards are close to my heart. We talk a lot about Recruitment Awards on our blog and have created an e-book to help you win (and of course place more candidates and make more money!). We ran a webinar all about awards with APSCo earlier this year.
“These awards are now firmly recognised as the most prestigious accolade in professional recruitment and are a unique indicator of standards throughout the sector. The annual event has become the premier showcase for innovation, best practice and outstanding achievements which acts as a catalyst for firms to attract publicity and build their brand amongst key stakeholders.”
The APSCo awards process seems to be the most rigorous in the recruitment sector. Not simply an application form rigorously nurtured by an already busy marketing team – but an opportunity to sit in front of a gruelling panel, sweat, shake and justify your existence… yes an “opportunity”.
This interview really sets the tone for the APSCo awards – they are professional and they force the applicants to get involved and take them seriously. Don’t dare send anyone other than the leaders of the business for the grilling – APSCo will simply blink at you! (And rightly so!)
When Wayne and I left our interview, we were hyper, terrified, on fire, elated… talking about your own business is an emotional process!
“I’m absolutely ecstatic! The APSCo Awards for Excellence are very well respected in the industry and it was wonderful to be a part of the event. It’s a credit to our team for all their hard work delivering great services to our clients and partners over the years.”
Look in the Mirror, Recruiters!
I tell my clients that one massive benefit of going through an awards process is that it forces you to look in the mirror. Recruiters (you) spend all your time (too much of your time) servicing your clients, and not enough on your most important client – your own business!
Not enough time is spent having process health checks, training your people or generating ROI from your systems… but these are the three most important assets in your business. Going for an award can really get you thinking about all three: people, process, systems.
Risky Business – APSCo Awards
Going for a recruitment award is a risky thing to do. What if you don’t get shortlisted? What if you don’t win? What if you mess up the “exam”? So much risk that the majority of recruiters shy away with excuses like:
“They’re fixed” (they’re not… and if you know otherwise – call them out!)
“They’re time consuming!” Running a business, making a profit, getting great client testimonials – time consuming too, but necessary for sustainability!
“I’m not sure which category to go for…” Being a judge on the Recruitment International Awards I can vouch for the fact that when only 4 recruiters apply for the “Best candidate Service Award” – the one that every recruiter should be wanting to win… there is a category for every recruiter.
Think about it – Barclay Jones, a tiny team of 6, stupidly busy with our clients, writes an ebook on how to win and generate ROI from recruitment awards. I put my money where my mouth is and entered… then I realised that if I didn’t win, that wasn’t a great testimonial for my advice.
So a big “Phew!” from Wayne and I – now onto the next phase – going through my ebook and following my own advice to generate ROI from winning an award. Watch this space.
BTW – best joke of the APSCo Awards:
There is a zoo in my village – it only has a dog. It’s a Shih Tzu.
Recruitment Awards season is officially upon us.
Discover how you can generate ROI from recruitment awards events – whether entering, winning, or simply attending!
Adapt Training Tips for Busy Recruiters
Recruiters! Your day is so full, you often can’t see the wood for the trees (or the candidates for the applications). You have Adapt and you need it to give you time and make you money! Recruitment Leaders! You need your recruiters to convert more candidates and clients, and have a healthy pipeline. Adapt needs to deliver ROI.Recruitment Trainers! You are tasked with being Adapt Training experts and need to be sure you have all of the hacks and tips to improve a recruiter’s day.We have a monthly newsletter full of Adapt Tips to help all 3 of you generate real ROI from Adapt.(Bullhorn may have bought Adapt, but you still need to get value from your Adapt CRM.)Recruiter Interrupted!In recruitment, time is money… but you really lack proper time to really manage your candidates and clients.On average:You check your emails 36 times an hour!You are interrupted 56 times a dayYou attend 62 meetings a monthLet alone random candidates applying for jobs they can’t do, and clients drilling down your fees and working with all of your competitors!You need to get physical and HIIT something! (We use HIIT – high intensity interval training to help Recruiters with what we call “AdaptFirst”.)Every month, we publish the HIIT the recruiters we train love the most, and you can receive them via email.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.SUBSCRIBE TO THE NEWSLETTERAnd if, recruiters, you want to blitz your business development even further, why not check out the latest in our Adapt Smackdown series?Read more about how train recruiters source and convert quicker and develop healthy pipelines with our Recruitment Training.HIIT Me, Recruiters!And we’re about to launch Recruitment HIIT – an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Arrange a call with me here.READ ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Recruiters! What Do You Need to Do to be More Effective in 2020?
With 2020 looming and a few things likely to happen between now and 31st of December recruitment leaders, their recruiters and recruitment marketers have got some time to think about their 2020 strategy and how it needs to help them generate more of the 4Cs - candidates, clients, colleagues… and cash!Recruiters and Marketers! What is Your Strategy for 2020?The Annual Bullhorn Trends Survey has evolved into “The Grid” - a really useful resource pack specifically aimed at the recruitment industry.Bullhorn have done a fantastic job bringing together some key information about global (and local!) recruitment within the UK and beyond!It will help you gain perspective on your year in recruitment to date, and give you ideas on how you need to work next year to be more effective.Could it be that your recruiters need to be more effective and have some seriously good recruitment training?Do you need your recruitment tech to actually deliver cash, rather than be a drain on your profit?How can marketing evolve from “the colouring in department” into “recession-proof” function delivering leads into recruitment firm that’s drowning in data?Shout Out to Bullhorn and 2020We have a passion for helping recruiters (and their marketers) be more successful, so when we come across content which “nails it” we have to give it a shout out.This Bullhorn Trends Grid goes way beyond many of the usual white papers you’ll see in our recruitment sector. It’s massively engaging and rich in thoughts, ideas and research.Take a couple of minutes (coffee / wine) and scroll through, research / digest and plan your 2020 recruiting, sales and marketing strategy.Watch the Video to See Our TakeawaysIt’s so important for your business to train your recruiters to really monetise your Bullhorn CRM, this short video hack will help you achieve what we call “BullhornFirst.”READ ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAININGOur recruitment community loves our Bullhorn, Inbound Sales, LinkedIn and Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
What Recruitment Leaders Need to STOP Doing!