Recruitment Leaders and their Marketers want to grow headcount, pipeline, profit. Your brand helps you sell. You often need support to help your recruiters convert leads into opportunities. Winning a recruitment award can increase the value of your business by 37%. Here are some tips and hacks to help you form a winning recruitment awards entry.
How to Lose a Recruitment Award (and of Course, How to Win a Recruitment Award)
We love recruitment awards events (attending and potentially winning!) and want recruitment leaders to get real value from them too.As part of my Recruitment Leaders podcast series I spoke with Teri Etherington, from Recruitment International. Teri has nearly 20 years experience in and around the recruitment industry, working with well established and start-up recruiters and suppliers to provide valuable insight into the world of UK recruitment.
We talked about:
What is the key to winning a recruitment award?
Which awards should you enter?
What are the key, stupid mistakes that many recruitment teams make when they enter awards?
Why is it that so many “go getter” recruitment leaders fail to win awards? What an irony!
How to plan for an award entry – and ultimately win.
This is a great listen for recruitment leaders and marketers who are keen to grow their recruitment businesses and understand how important awards are in their strategy. for the 4Cs - candidates, clients, colleagues and cash.
Listen to the podcast below.
Recruitment Awards can be the key to your sales pipeline, candidate, client and recruiter (and investor) attraction.Check our Recruitment Awards list - it has the key awards in our sector and the dates / links to their pages.
Read more about how my training and mentoring program for recruitment marketeers. I work with Recruitment Leaders and their marketers to generate the 4Cs (candidates, clients, colleague and cash) and I include Recruitment Awards in my marketing strategy hacks and consultancy.
Recruitment Marketing Event for Sales and ROI-Led Marketers
Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash... With that in mind, we presented the Marketing in Recruitment event with Members Only. It was for recruitment marketers who need to understand and prove ROI.Recruitment Marketers Need to Measure the Success of Their MarketingGenerating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Simon at Members Only asked me to compere the event, so I used it as an opportunity to "pep talk" the marketers and their leaders.I talked about:The compelling reasons for sales and marketing to work together… 38% higher sales and 36% higher retention.How 98% of Marketers have experienced conflict with Sales at some point in their career and 73% of recruitment marketers are frustrated that their leaders just don't "get" them.What I think needs to happen for sales and marketing to be more connected and thus effective.If 60-70% of the content a marketer generates is never used, and 80% of leads are never followed up... what needs to happen?If 2/3 of the marketers who left their jobs last year said "not enough training", how on earth does the recruitment industry expect their marketers to generate any ROI?Read the slide deck from the event - food for thought? Marketing in Recruitment | Members Only Event with Simon Lewis from Barclay Jones: Making Recruiters More Successful I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!READ ABOUT MY RECRUITMENT MARKETING MENTORING AND TRAINING
Recruiters! Find Your Candidates in Bullhorn Faster than the Bullhorn Fastfind!
This excellent Bullhorn Training hack is perfect for Recruiters, Resourcers and Administrators who want to find their best candidates and clients incredibly quickly in Bullhorn.You will no doubt be juggling multiple roles and candidates. Without Bullhorn it would be easy to lose track of your next key task. This 1-minute Bullhorn Hack video will show you how to access your important records faster than the even Bullhorn’s speedy “fastfind”. Recruiters! Source Your Candidates Quickly!We run the best Bullhorn Training, and publish regular recruiter hacks to improve speed and ROI.This simple, yet incredibly powerful hack, is very popular during my Bullhorn training sessions. It will automate a key activity – sourcing – and save you valuable time. You’ll keep your data clean and your candidates and clients happy!Do you work in a fast-paced environment where ‘phone tennis’ with your candidates and clients is common?Do you work closely with your colleagues passing on important messages?Do you suffer from poor data quality or even duplicate records in your Bullhorn system and need to fix this issue?This Bullhorn hack will show you how to:Find the right records quickly!Improve internal communication within your recruitment team.Improve your service offering to clients and candidates with slick and effective processes.ARRANGE A CALLBACK TO CHAT ABOUT OUR BULLHORN TRAININGOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
What Recruitment Leaders Need to STOP Doing!