Recruitment leaders and recruitment marketers tell us that they need their websites to deliver revenue, or at least clients and candidates! But often the site simply delivers too many irrelevant job applications and clicks! We teamed up with Volcanic on this speedy 30 minute webinar to focus you on how to get your recruitment website delivering business-led KPIs.
Your Recruitment Website Needs KPIs!
You need more of what we call the 4Cs – candidates, clients, consultants and cash!
Your website needs KPIs – key performance indicators - that you can measure its performance by.
Recruitment marketers who set sane KPIs for their recruitment technology are able to:
Have more relevant conversations with their board of directors
Get buy-in from their recruiters
Look themselves in the mirror and say “You rock! You know you do!”
This is a must-watch webinar for recruitment marketers, and their leaders, to gather some ideas on how to get more from their website than simply visits, and how to set goals for the website which will be directly in line with the recruitment business’s goals
If Only Recruitment Marketers Were Robots!
KPIs, Scorecards, Job Specs… all crucial, but often under-managed components of staff management and performance. If only people were more like robots… programmable, did as they were told, easier to turn off and on!
Never before has the recruitment workflow been so driven (and distracted) by technology. And the recruitment website sits right at the heart of a recruitment business. It’s the attractor, the engager and the converter, but often it is mismanaged, rarely measured, and certainly, most recruitment marketers don’t set sane goals to measure the success of their website by.
Google Analytics is chock-full of data but often ignored due to “too much data, not enough information” or vanity scores such as minutes spent, pages viewed etc…
Need more advice on getting ROI from your recruitment website? I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!
Recruitment Marketing Event for Sales and ROI-Led Marketers
Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash... With that in mind, we presented the Marketing in Recruitment event with Members Only. It was for recruitment marketers who need to understand and prove ROI.Recruitment Marketers Need to Measure the Success of Their MarketingGenerating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Simon at Members Only asked me to compere the event, so I used it as an opportunity to "pep talk" the marketers and their leaders.I talked about:The compelling reasons for sales and marketing to work together… 38% higher sales and 36% higher retention.How 98% of Marketers have experienced conflict with Sales at some point in their career and 73% of recruitment marketers are frustrated that their leaders just don't "get" them.What I think needs to happen for sales and marketing to be more connected and thus effective.If 60-70% of the content a marketer generates is never used, and 80% of leads are never followed up... what needs to happen?If 2/3 of the marketers who left their jobs last year said "not enough training", how on earth does the recruitment industry expect their marketers to generate any ROI?Read the slide deck from the event - food for thought? Marketing in Recruitment | Members Only Event with Simon Lewis from Barclay Jones: Making Recruiters More Successful I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!READ ABOUT MY RECRUITMENT MARKETING MENTORING AND TRAINING
Recruiters! Find Your Candidates in Bullhorn Faster than the Bullhorn Fastfind!
This excellent Bullhorn Training hack is perfect for Recruiters, Resourcers and Administrators who want to find their best candidates and clients incredibly quickly in Bullhorn.You will no doubt be juggling multiple roles and candidates. Without Bullhorn it would be easy to lose track of your next key task. This 1-minute Bullhorn Hack video will show you how to access your important records faster than the even Bullhorn’s speedy “fastfind”. Recruiters! Source Your Candidates Quickly!We run the best Bullhorn Training, and publish regular recruiter hacks to improve speed and ROI.This simple, yet incredibly powerful hack, is very popular during my Bullhorn training sessions. It will automate a key activity – sourcing – and save you valuable time. You’ll keep your data clean and your candidates and clients happy!Do you work in a fast-paced environment where ‘phone tennis’ with your candidates and clients is common?Do you work closely with your colleagues passing on important messages?Do you suffer from poor data quality or even duplicate records in your Bullhorn system and need to fix this issue?This Bullhorn hack will show you how to:Find the right records quickly!Improve internal communication within your recruitment team.Improve your service offering to clients and candidates with slick and effective processes.ARRANGE A CALLBACK TO CHAT ABOUT OUR BULLHORN TRAININGOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
What Recruitment Leaders Need to STOP Doing!