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Recruitment leaders and recruitment marketers tell us that they need their websites to deliver revenue, or at least clients and candidates! But often the site simply delivers too many irrelevant job applications and clicks! We teamed up with Volcanic on this speedy 30 minute webinar to focus you on how to get your recruitment website delivering business-led KPIs.
Your Recruitment Website Needs KPIs!
You need more of what we call the 4Cs – candidates, clients, consultants and cash!
Your website needs KPIs – key performance indicators - that you can measure its performance by.
Recruitment marketers who set sane KPIs for their recruitment technology are able to:
Have more relevant conversations with their board of directors
Get buy-in from their recruiters
Look themselves in the mirror and say “You rock! You know you do!”
This is a must-watch webinar for recruitment marketers, and their leaders, to gather some ideas on how to get more from their website than simply visits, and how to set goals for the website which will be directly in line with the recruitment business’s goals
If Only Recruitment Marketers Were Robots!
KPIs, Scorecards, Job Specs… all crucial, but often under-managed components of staff management and performance. If only people were more like robots… programmable, did as they were told, easier to turn off and on!
Never before has the recruitment workflow been so driven (and distracted) by technology. And the recruitment website sits right at the heart of a recruitment business. It’s the attractor, the engager and the converter, but often it is mismanaged, rarely measured, and certainly, most recruitment marketers don’t set sane goals to measure the success of their website by.
Google Analytics is chock-full of data but often ignored due to “too much data, not enough information” or vanity scores such as minutes spent, pages viewed etc…
Need more advice on getting ROI from your recruitment website? I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!
Book a slot in my calendar to discuss marketing roi
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Lisa Jones
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Adapt Training Tips for Busy Recruiters
Recruiters! Your day is so full, you often can’t see the wood for the trees (or the candidates for the applications). You have Adapt and you need it to give you time and make you money! Recruitment Leaders! You need your recruiters to convert more candidates and clients, and have a healthy pipeline. Adapt needs to deliver ROI.Recruitment Trainers! You are tasked with being Adapt Training experts and need to be sure you have all of the hacks and tips to improve a recruiter’s day.We have a monthly newsletter full of Adapt Tips to help all 3 of you generate real ROI from Adapt.(Bullhorn may have bought Adapt, but you still need to get value from your Adapt CRM.)Recruiter Interrupted!In recruitment, time is money… but you really lack proper time to really manage your candidates and clients.On average:You check your emails 36 times an hour!You are interrupted 56 times a dayYou attend 62 meetings a monthLet alone random candidates applying for jobs they can’t do, and clients drilling down your fees and working with all of your competitors!You need to get physical and HIIT something! (We use HIIT – high intensity interval training to help Recruiters with what we call “AdaptFirst”.)Every month, we publish the HIIT the recruiters we train love the most, and you can receive them via email.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.SUBSCRIBE TO THE NEWSLETTERAnd if, recruiters, you want to blitz your business development even further, why not check out the latest in our Adapt Smackdown series?Read more about how train recruiters source and convert quicker and develop healthy pipelines with our Recruitment Training.HIIT Me, Recruiters!And we’re about to launch Recruitment HIIT – an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Arrange a call with me here.READ ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
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Lisa Jones
Blog
Recruiters! What Do You Need to Do to be More Effective in 2020?
With 2020 looming and a few things likely to happen between now and 31st of December recruitment leaders, their recruiters and recruitment marketers have got some time to think about their 2020 strategy and how it needs to help them generate more of the 4Cs - candidates, clients, colleagues… and cash!Recruiters and Marketers! What is Your Strategy for 2020?The Annual Bullhorn Trends Survey has evolved into “The Grid” - a really useful resource pack specifically aimed at the recruitment industry.Bullhorn have done a fantastic job bringing together some key information about global (and local!) recruitment within the UK and beyond!It will help you gain perspective on your year in recruitment to date, and give you ideas on how you need to work next year to be more effective.Could it be that your recruiters need to be more effective and have some seriously good recruitment training?Do you need your recruitment tech to actually deliver cash, rather than be a drain on your profit?How can marketing evolve from “the colouring in department” into “recession-proof” function delivering leads into recruitment firm that’s drowning in data?Shout Out to Bullhorn and 2020We have a passion for helping recruiters (and their marketers) be more successful, so when we come across content which “nails it” we have to give it a shout out.This Bullhorn Trends Grid goes way beyond many of the usual white papers you’ll see in our recruitment sector. It’s massively engaging and rich in thoughts, ideas and research.Take a couple of minutes (coffee / wine) and scroll through, research / digest and plan your 2020 recruiting, sales and marketing strategy.Watch the Video to See Our TakeawaysIt’s so important for your business to train your recruiters to really monetise your Bullhorn CRM, this short video hack will help you achieve what we call “BullhornFirst.”READ ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAININGOur recruitment community loves our Bullhorn, Inbound Sales, LinkedIn and Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
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What Recruitment Leaders Need to STOP Doing!
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