Recruitment leaders come to us asking for the secret to choosing “the best” recruitment CRM in the industry. The fact is recruitment businesses have a varied range of tech at their disposal, so the problem lies not in which is the best, but which is the best CRM for your business. Here are some tips from my team and I to help you wade through the 100s of options on offer.
Recruitment Software is Your Barrier to Growth
50% of recruitment leaders told APSCo their recruiting technology is a barrier to growth, yet according to LinkedIn, 20% of recruitment agency budgets were spent on recruitment tech in 2017. Why should it be that sometimes it seems that only the recruitment software companies benefit from your CRM purchase?
42% of recruitment leaders are thinking of changing or upgrading their recruitment software this year and there are lots of considerations to drive this decision. Cost is clearly important, but it should not be the main driver.
I’ve been in recruitment tech since 2000 so I have a few “secrets” to successfully selecting the correct technology – and cost is rarely a defining factor when, if a system can improve placement rates by just per recruiter per year, the system would more than pay for itself.
Seven Secrets to Successfully Selecting the Best Recruitment CRM
It’s not complicated. Can it help you recruit, or does it turn you into an administrator? Is it your buddy, or your mother? Do you need to be a code-breaker to use it, or is it intuitive? Does it force you to go underground and use other costly systems to source and engage, and thus prevent a CRMFirst culture?
I get a real kick out of working with recruiters, lifting the lid on their recruitment and sales workflows and helping to improve them. Systems can and should do this – leaving time and space for more human interaction, calls and meetings. Here are 7 tips to help you choose the best recruitment CRM:
Management Information (MI) – Grade how great the reporting is, or leave it to MI5 to create a dossier on your recruiters’ effectiveness.
Training – Who needs it? What’s the point in training your team? They can figure it out for themselves and keep their workflows and data secret. Or you could opt for a CRMFirst culture, and choose a training supplier who offers more than simply becoming an expert on their system. Your goal is to create recruiting experts, not just systems drones.
Support – Will you have access to a team of experts who have a proven track record of responding quickly and effectively to a user query, or if something goes wrong? Or is the support team like “the Russians” and will it just smile glibly at your issue?
CRM Improvement Roadmap – Will your supplier give you access to theirs so you can plan for improving your business, or do they class it as secret as the Death Star plans? Look for transparency, and a track record of delivering on time.
GDPR and other future legislation – Will your system support you in being compliant? Or will that be a secret hidden feature they unveil a few months down the line (at extra cost)?
Data – Is it easy and cost effective to migrate your current data across to the new system? Or will you need code-breakers to understand your data after go-live? Data is your new oil and you need access to it to sell it.
Integrations to improve your workflows and placement rates – Is the CRM future-proof ? There’s too much great recruitment tech out there (and being built) for you to miss out on. What’s your supplier like at playing nicely with other suppliers? Or do they keep their cards very close to their chests? Look for a recruiting system that has a history (and a plan) for integrating with others.
Recruitment CRM Selection Takeaways
You need a recruitment CRM that can:
Provide you with accurate and relevant MI to help you and your consultants perform effectively
Come with the right kind of training to help your consultants generate leads, source and place candidates faster (not just press buttons)
Keep you in touch with a support team that can guide you through any issues or questions
Provide you with a roadmap so you know what to expect (and when)
Support you through GDPR (and beyond!)
Let you migrate your data accurately for minimum disruption
Integrate with other recruitment tech (current and new)
The above are some great tips to get you thinking about how to select the best Recruiting Software for your business.
We work with Recruitment and IT leaders to deliver an ROI and sales-led recruitment technology strategy. Our mantra is “CRMFirst”!
Adapt Training Tips for Busy Recruiters
Recruiters! Your day is so full, you often can’t see the wood for the trees (or the candidates for the applications). You have Adapt and you need it to give you time and make you money! Recruitment Leaders! You need your recruiters to convert more candidates and clients, and have a healthy pipeline. Adapt needs to deliver ROI.Recruitment Trainers! You are tasked with being Adapt Training experts and need to be sure you have all of the hacks and tips to improve a recruiter’s day.We have a monthly newsletter full of Adapt Tips to help all 3 of you generate real ROI from Adapt.(Bullhorn may have bought Adapt, but you still need to get value from your Adapt CRM.)Recruiter Interrupted!In recruitment, time is money… but you really lack proper time to really manage your candidates and clients.On average:You check your emails 36 times an hour!You are interrupted 56 times a dayYou attend 62 meetings a monthLet alone random candidates applying for jobs they can’t do, and clients drilling down your fees and working with all of your competitors!You need to get physical and HIIT something! (We use HIIT – high intensity interval training to help Recruiters with what we call “AdaptFirst”.)Every month, we publish the HIIT the recruiters we train love the most, and you can receive them via email.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.SUBSCRIBE TO THE NEWSLETTERAnd if, recruiters, you want to blitz your business development even further, why not check out the latest in our Adapt Smackdown series?Read more about how train recruiters source and convert quicker and develop healthy pipelines with our Recruitment Training.HIIT Me, Recruiters!And we’re about to launch Recruitment HIIT – an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Arrange a call with me here.READ ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Recruiters! What Do You Need to Do to be More Effective in 2020?
With 2020 looming and a few things likely to happen between now and 31st of December recruitment leaders, their recruiters and recruitment marketers have got some time to think about their 2020 strategy and how it needs to help them generate more of the 4Cs - candidates, clients, colleagues… and cash!Recruiters and Marketers! What is Your Strategy for 2020?The Annual Bullhorn Trends Survey has evolved into “The Grid” - a really useful resource pack specifically aimed at the recruitment industry.Bullhorn have done a fantastic job bringing together some key information about global (and local!) recruitment within the UK and beyond!It will help you gain perspective on your year in recruitment to date, and give you ideas on how you need to work next year to be more effective.Could it be that your recruiters need to be more effective and have some seriously good recruitment training?Do you need your recruitment tech to actually deliver cash, rather than be a drain on your profit?How can marketing evolve from “the colouring in department” into “recession-proof” function delivering leads into recruitment firm that’s drowning in data?Shout Out to Bullhorn and 2020We have a passion for helping recruiters (and their marketers) be more successful, so when we come across content which “nails it” we have to give it a shout out.This Bullhorn Trends Grid goes way beyond many of the usual white papers you’ll see in our recruitment sector. It’s massively engaging and rich in thoughts, ideas and research.Take a couple of minutes (coffee / wine) and scroll through, research / digest and plan your 2020 recruiting, sales and marketing strategy.Watch the Video to See Our TakeawaysIt’s so important for your business to train your recruiters to really monetise your Bullhorn CRM, this short video hack will help you achieve what we call “BullhornFirst.”READ ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAININGOur recruitment community loves our Bullhorn, Inbound Sales, LinkedIn and Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
What Recruitment Leaders Need to STOP Doing!