Recruitment leaders come to us asking for the secret to choosing “the best”recruitment CRM in the industry. The fact is recruitment businesses have a varied range of tech at their disposal, so the problem lies not in which is the best, but which is the best CRM for your business. Here are some tips from my team and I to help you wade through the 100s of options on offer.
Recruitment Software is Your Barrier to Growth
50% of recruitment leaders told APSCo their recruiting technology is a barrier to growth, yet according to LinkedIn, 20% of recruitment agency budgets were spent on recruitment tech in 2017. Why should it be that sometimes it seems that only the recruitment software companies benefit from your CRM purchase?
42% of recruitment leaders are thinking of changing or upgrading their recruitment software this year and there are lots of considerations to drive this decision. Cost is clearly important, but it should not be the main driver.
I’ve been in recruitment tech since 2000 so I have a few “secrets” to successfully selecting the correct technology – and cost is rarely a defining factor when, if a system can improve placement rates by just per recruiter per year, the system would more than pay for itself.
Seven Secrets to Successfully Selecting the Best Recruitment CRM
It’s not complicated. Can it help you recruit, or does it turn you into an administrator? Is it your buddy, or your mother? Do you need to be a code-breaker to use it, or is it intuitive? Does it force you to go underground and use other costly systems to source and engage, and thus prevent a CRMFirst culture?
I get a real kick out of working with recruiters, lifting the lid on their recruitment and sales workflows and helping to improve them. Systems can and should do this – leaving time and space for more human interaction, calls and meetings. Here are 7 tips to help you choose the best recruitment CRM:
Management Information (MI) – Grade how great the reporting is, or leave it to MI5 to create a dossier on your recruiters’ effectiveness.
Training – Who needs it? What’s the point in training your team? They can figure it out for themselves and keep their workflows and data secret. Or you could opt for a CRMFirst culture, and choose a training supplier who offers more than simply becoming an expert on their system. Your goal is to create recruiting experts, not just systems drones.
Support – Will you have access to a team of experts who have a proven track record of responding quickly and effectively to a user query, or if something goes wrong? Or is the support team like “the Russians” and will it just smile glibly at your issue?
CRM Improvement Roadmap – Will your supplier give you access to theirs so you can plan for improving your business, or do they class it as secret as the Death Star plans? Look for transparency, and a track record of delivering on time.
GDPR and other future legislation – Will your system support you in being compliant? Or will that be a secret hidden feature they unveil a few months down the line (at extra cost)?
Data – Is it easy and cost effective to migrate your current data across to the new system? Or will you need code-breakers to understand your data after go-live? Data is your new oil and you need access to it to sell it.
Integrations to improve your workflows and placement rates – Is the CRM future-proof ? There’s too much great recruitment tech out there (and being built) for you to miss out on. What’s your supplier like at playing nicely with other suppliers? Or do they keep their cards very close to their chests? Look for a recruiting system that has a history (and a plan) for integrating with others.
Recruitment CRM Selection Takeaways
You need a recruitment CRM that can:
Provide you with accurate and relevant MI to help you and your consultants perform effectively
Come with the right kind of training to help your consultants generate leads, source and place candidates faster (not just press buttons)
Keep you in touch with a support team that can guide you through any issues or questions
Provide you with a roadmap so you know what to expect (and when)
Support you through GDPR (and beyond!)
Let you migrate your data accurately for minimum disruption
Integrate with other recruitment tech (current and new)
The above are some great tips to get you thinking about how to select the best Recruiting Software for your business.
We work with Recruitment and IT leaders to deliver an ROI and sales-led recruitment technology strategy. Our mantra is “CRMFirst”!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).
TRY RECRUITMENT HIIT FOR FREE
READ ABOUT HOW WE DELIVER RECRUITMENT TECHNOLOGY STRATEGY
BOOK A CALL TO DISCUSS RECRUITMENT TRAINING
media centreRead more
How Can Recruiters Improve Performance? Get on the Phone!
Recruiters can always improve their performance, whether it be marginal gains or drastically improving failing pipelines. Right now is the time to dig deep and ask:Where can I improve my recruiter performance? AndWhat part of my recruitment workflow can I improve?Take a speedy 30mins and listen / watch my latest Recruitment Leaders’ Podcast. Take a few notes and grab a few takeaways for your recruitment business and your recruitment desk.Recruitment Research: Phone Calls Are a DownerI spent time with Josh Symons from Hinterview. Hinterview has completed some interesting recruitment research to help recruitment leaders and their recruiters focus on where and when they need to get mean and lean in their recruitment workflow!We chatted about how and where recruiters can improve their recruiter performance.Recruiters, Get On the Phone!Josh and I have both been in recruitment for a while and the tried and tested recruitment mantra “get on the phone” has never been more relevant…BUTOnly 10% of calls get answeredCall volume is up 200% - your candidates and clients are saturated with callsBut only 5% of voicemails get listened to.So “get on the phone and hope” isn’t the way to go.But what is? What do recruiters need to do to improve their recruiter performance? And how can we keep phone calls front and centre?How Can the Phone Still Be “The Way” to Recruit and Sell? Josh and I talked about:With all of the recruitment technology available, how can you keep the recruitment process human?Where in the recruitment life cycle can recruiters improve their performance?How can video improve recruiter performance?Phone calls work IF you want and mean them to – but how?How can a recruiter generate heat?What’s Daley Thompson’s decathlon got to do with recruitment?Why does recruitment technology often not work in recruitment (hint – it’s got the word “training” in the answer)What are 85% of male recruiters also doing when they are most engaged with their mobile phones?Recruitment leaders and recruiters – you want your phone calls to work! Listening / watching this recruitment podcast episode will help you use your mobile to improve your phone calls, candidates and clients, and sales.Get at least one takeaway to help you improve recruiter performance and nail those phone calls.Make Your Phone Calls Work! Listen and WatchLISTEN TO THE RECRUITMENT PODCAST EPISODEThanks, Josh, for being such a great sport. You have such passion and purpose, and have so many valuable ideas around best practice and recruiter productivity and performance.Listen and subscribe to the rest of Barclay Jones’ Recruitment Leaders’ Podcast Series on SoundCloud or find us on iTunes and subscribe to our YouTube channel to watch our vodcast series too!… Talking of Recruiter Performance, Phone Calls, Productivity…Improving recruiter performance and recruitment tech ROI comes from recruiter training. Our recruitment training platform, Recruitment HIIT is focussed on those 2 things.Recruitment HIIT helps onboard new recruiters, and refresh experienced recruiters so they can improve their performance.It contains a wealth of recruitment best practice tips, as well as “how to” for recruitment technology such as Bullhorn, SourceBreaker, Hinterview, Daxtra, Broadbean, idibu, and LinkedIn.TRY RECRUITMENT HIIT FOR FREE
3 Ways to be a Jedi Recruiter
Recruiters! Did you know it takes over 25 hours to watch all of the Star Wars movies? I personally think that's a great use of time, of course, once you've attracted, engaged, converted, and placed the best candidates in the galaxy! Every day is a Kessel Run for the recruiters we work with! Being a Jedi is crucial!To celebrate the annual upcoming Star Wars Day I spoke with a fellow Star Wars geek (and recruitment trainer), Phil, Head of Talent at First Point Group, about what he feels are the top 3 skills that Jedi and Recruiters share.Defence – Recruiters Need to DefendThe ability to objection handle, be prepared, prevent drop outs, and to expect the unexpected – that’s part of recruitment. It’s about reading the Jedi path in front of you and being ready to defend. It’s about defending your candidates, whether they be scruffy-looking nerf herders or teachers. It's about managing and preventing counteroffers. 57% of candidates accept counteroffers that are made to them. This shows the odds are not in your favour, so you need to be prepared.Luckily, our Recruiter Circuits workout on Recruitment HIIT has a course dedicated to helping you manage the offer stage of your recruitment process with your candidates so you can prevent counteroffers and secure your pipeline.Knowledge – Be a Knowledgeable RecruiterKnow your market! Whether it be Ewoks, or IT Developers, Millennium Falcon flight skills, or how to down a Dreadnaught, you need to be knowledgeable. What’s old, new, emerging in your sector…? Knowing the market, client, job, candidate, (and who your sister is) is key. Without this knowledge who knows who you’ll end up kissing!Continuous training is key to enhancing your recruiter skills and can increase sales by 50%. From reducing admin to improving sourcing, BD and beyond, Recruitment HIIT has speedy recruiter training videos to help you continuously improve your recruiter skills and fees.Training – Recruitment Training in The ForceLike Jedi, recruiters continuously training is a must. As Yoda says - “There is no try, only do!” Just like the Rebel Alliance fights against the evil Empire, as recruiters, we are in a battle - a battle for top candidates and clients! You need to be continuously upskilling to stay ahead in the competitive recruitment market - your commission depends on it. Just like The Force is a weapon for success, the best recruiters use their key rec tech, their CRM first for sourcing, engaging, nurturing, and placing candidates.As much as Jedi have the gene (midi-chlorian) they need to constantly train to battle dark forces, whether they be dirty data, drop outs, back door placements, or challenging clients (siths?). Our Bullhorn and Adapt training on Recruitment HIIT will ensure you use your CRM first to save time, improve your candidates and client relationships and placements.Become a Jedi RecruiterJedi, like recruiters, need to follow “the way”, whilst changing lives. They need to know when to lead, when to fight, and when to kiss! Never let it be said that recruitment is just a job – it’s a Way! Someone (Mando) once said… “This is the way!” How can you follow the "the way" as a recruiter? Our recruiter training courses on Recruitment HIIT will help you follow the recruitment 'way'. Our Recruiter Circuits course, especially, has "the way" with 5-minute training videos to ensure qualify your jobs, source, advertise, screen and nail your CV to Interview ratios.Thanks Phil– The Force is strong in you!Speaking of Recruiters Improving Through TrainingOur recruiter training courses on Recruitment HIIT helps recruiters and resourcers source, convert quicker, and develop healthy pipelines. Bullhorn CRM training, job qualification, screening, candidate sourcing, job advertising and management, and reducing counteroffers, are just some of the 5-minute topics recruiters love.We're saving recruiters and resourcers at least 1 hour per day (6 working weeks a year) - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREE
Your Recruitment Training Playbook