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Recruiters, recruitment leaders, recruitment marketers – I normally have a rule of creating an “interest generating statement” at the top of all of my recruitment blogs… but to be honest I have no idea how to start a blog about ME with something that may interest you! Apart from, perhaps, the lessons I have learned about recruitment and business.
I’m celebrating my 10th year as a business owner / consultant / Mum. It was a weird start. In 2008 coming back from mat leave to no job (during a recession).
Having a 6 month old baby on my lap whilst signing up to Companies House, getting a logo designed, thinking of a business name – perspective was created!
It’s Been a Varied Recruitment Journey
Starting a business and swearing to never work in recruitment again… well that worked! Within 1 year, I’m exclusively back in the recruitment “zone”.
Telling my husband (and from 2009, business partner) that social media is pointless in recruitment, and asking him why he feels that having a training product in Recruitment CRM is a good idea.
Dammit – why is he always right?
Ten Valuable Recruitment and Business Lessons
Celebrating my 10th year has taught me some valuable lessons – and in no specific order:
Partnerships and advocates are key: Volcanic, Adapt, Bullhorn, UK Recruiter, APSCo, Broadbean, Greg Savage, Only Marketing Jobs, Cube19, Recruitment International, Undercover Recruiter (and more) have been beyond a help in getting my business to be recognised as an impartial leader in recruiter success training, CRM adoption, and recruitment marketer success.
Having a Whippet in the office has been a massive help! He’s actually the MD (Managing Dog!)
Hiring on values, not CV – a massive lesson that I took a little too long to learn! The team I have now impresses me every day!
Not being afraid to build my product around my clients‘ needs. Again, thanks to them for being such great advocates of what we do, and pushing us to grow and develop products (Awards Marketing/ Adverts Training / Digital Marketing Mentoring) which we felt were already covered by other suppliers, but turns out that the Barclay Jones “spin” was much-needed!
My experience of recruitment, although nearly 20 years, has been varied, energetic, passionate – but on the whole the first few “formative years” of “boiler room” style recruitment has set me up to empathise and own problems which recruitment leaders often feel isolated by.
Data is still the life blood of a business – it was in 2000 – albeit in a different format. 2019… let’s hope recruiters really begin to “sell it” again.
There is not enough “talent” and passion in our space – or at least enough than I can hire to help me drive forward the businesses of my clients. Hence we are going “online” in 2019 – bringing a platform to help recruiters and their leaders and marketers have more access to my team and I. BUT this will simply complement crucial face to face coaching and mentoring to boost the online world we’re creating. My team are awesome offline and online!
Winning awards – hard work but bloody worth it. Don’t let any negative Nick tell you that being an influencer, being the best, demonstrating your values / approach / skills is not important – it’s the reason we do what we do… surely?
The market still suffers from a lack of respect for itself – this is reflected in lower fees and a lack of real marketing to help candidates and clients understand the value recruiters add. I’m on a mission to change that!
Passion sells – I’ve not run out of energy for the sector. I’m known for a “no shit” approach – which to be fair masks a genuine love for the industry and a “you can do better” with my clients. Paul said once:
Lisa knows her stuff – she is not scared to challenge what we do. She is clearly passionate and won’t accept anything less than great.
And a final lesson – and this is a message to all budding recruitment leaders. BEFORE you name your business – abbreviate the name and really think about what it may mean to others… Barclay Jones – the website for that abbreviation is NOT going to get a backlink in this blog! ‘-)
Here’s to year 11, a few more half marathons, more time at the Brownlee Track, more love for the industry and a happy team and client / partner community, copious amount of gin! Oh! and a new website, learning portal, content writing product, more staff… and another year of telling people:
Yes! this is actually my natural hair colour!
(It really is!)
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Lisa Jones
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Adapt Training Tips for Busy Recruiters
Recruiters! Your day is so full, you often can’t see the wood for the trees (or the candidates for the applications). You have Adapt and you need it to give you time and make you money! Recruitment Leaders! You need your recruiters to convert more candidates and clients, and have a healthy pipeline. Adapt needs to deliver ROI.Recruitment Trainers! You are tasked with being Adapt Training experts and need to be sure you have all of the hacks and tips to improve a recruiter’s day.We have a monthly newsletter full of Adapt Tips to help all 3 of you generate real ROI from Adapt.(Bullhorn may have bought Adapt, but you still need to get value from your Adapt CRM.)Recruiter Interrupted!In recruitment, time is money… but you really lack proper time to really manage your candidates and clients.On average:You check your emails 36 times an hour!You are interrupted 56 times a dayYou attend 62 meetings a monthLet alone random candidates applying for jobs they can’t do, and clients drilling down your fees and working with all of your competitors!You need to get physical and HIIT something! (We use HIIT – high intensity interval training to help Recruiters with what we call “AdaptFirst”.)Every month, we publish the HIIT the recruiters we train love the most, and you can receive them via email.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.SUBSCRIBE TO THE NEWSLETTERAnd if, recruiters, you want to blitz your business development even further, why not check out the latest in our Adapt Smackdown series?Read more about how train recruiters source and convert quicker and develop healthy pipelines with our Recruitment Training.HIIT Me, Recruiters!And we’re about to launch Recruitment HIIT – an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Arrange a call with me here.READ ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
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Lisa Jones
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Recruiters! What Do You Need to Do to be More Effective in 2020?
With 2020 looming and a few things likely to happen between now and 31st of December recruitment leaders, their recruiters and recruitment marketers have got some time to think about their 2020 strategy and how it needs to help them generate more of the 4Cs - candidates, clients, colleagues… and cash!Recruiters and Marketers! What is Your Strategy for 2020?The Annual Bullhorn Trends Survey has evolved into “The Grid” - a really useful resource pack specifically aimed at the recruitment industry.Bullhorn have done a fantastic job bringing together some key information about global (and local!) recruitment within the UK and beyond!It will help you gain perspective on your year in recruitment to date, and give you ideas on how you need to work next year to be more effective.Could it be that your recruiters need to be more effective and have some seriously good recruitment training?Do you need your recruitment tech to actually deliver cash, rather than be a drain on your profit?How can marketing evolve from “the colouring in department” into “recession-proof” function delivering leads into recruitment firm that’s drowning in data?Shout Out to Bullhorn and 2020We have a passion for helping recruiters (and their marketers) be more successful, so when we come across content which “nails it” we have to give it a shout out.This Bullhorn Trends Grid goes way beyond many of the usual white papers you’ll see in our recruitment sector. It’s massively engaging and rich in thoughts, ideas and research.Take a couple of minutes (coffee / wine) and scroll through, research / digest and plan your 2020 recruiting, sales and marketing strategy.Watch the Video to See Our TakeawaysIt’s so important for your business to train your recruiters to really monetise your Bullhorn CRM, this short video hack will help you achieve what we call “BullhornFirst.”READ ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAININGOur recruitment community loves our Bullhorn, Inbound Sales, LinkedIn and Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
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What Recruitment Leaders Need to STOP Doing!
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