Recruiters, recruitment leaders, recruitment marketers – I normally have a rule of creating an “interest generating statement” at the top of all of my recruitment blogs… but to be honest I have no idea how to start a blog about ME with something that may interest you! Apart from, perhaps, the lessons I have learned about recruitment and business.
I’m celebrating my 10th year as a business owner / consultant / Mum. It was a weird start. In 2008 coming back from mat leave to no job (during a recession).
Having a 6 month old baby on my lap whilst signing up to Companies House, getting a logo designed, thinking of a business name – perspective was created!
It’s Been a Varied Recruitment Journey
Starting a business and swearing to never work in recruitment again… well that worked! Within 1 year, I’m exclusively back in the recruitment “zone”.
Dammit – why is he always right?
Ten Valuable Recruitment and Business Lessons
Celebrating my 10th year has taught me some valuable lessons – and in no specific order:
Partnerships and advocates are key: Volcanic, Adapt, Bullhorn, UK Recruiter, APSCo, Broadbean, Greg Savage, Only Marketing Jobs, Cube19, Recruitment International, Undercover Recruiter (and more) have been beyond a help in getting my business to be recognised as an impartial leader in recruiter success training, CRM adoption, and recruitment marketer success.
Having a Whippet in the office has been a massive help! He’s actually the MD (Managing Dog!)
Not being afraid to build my product around my clients‘ needs. Again, thanks to them for being such great advocates of what we do, and pushing us to grow and develop products (Awards Marketing/ Adverts Training / Digital Marketing Mentoring) which we felt were already covered by other suppliers, but turns out that the Barclay Jones “spin” was much-needed!
My experience of recruitment, although nearly 20 years, has been varied, energetic, passionate – but on the whole the first few “formative years” of “boiler room” style recruitment has set me up to empathise and own problems which recruitment leaders often feel isolated by.
Data is still the life blood of a business – it was in 2000 – albeit in a different format. 2019… let’s hope recruiters really begin to “sell it” again.
There is not enough “talent” and passion in our space – or at least enough than I can hire to help me drive forward the businesses of my clients. Hence we are going “online” in 2019 – bringing a platform to help recruiters and their leaders and marketers have more access to my team and I. BUT this will simply complement crucial face to face coaching and mentoring to boost the online world we’re creating. My team are awesome offline and online!
Winning awards – hard work but bloody worth it. Don’t let any negative Nick tell you that being an influencer, being the best, demonstrating your values / approach / skills is not important – it’s the reason we do what we do… surely?
The market still suffers from a lack of respect for itself – this is reflected in lower fees and a lack of real marketing to help candidates and clients understand the value recruiters add. I’m on a mission to change that!
Passion sells – I’ve not run out of energy for the sector. I’m known for a “no shit” approach – which to be fair masks a genuine love for the industry and a “you can do better” with my clients. Paul said once:
Lisa knows her stuff – she is not scared to challenge what we do. She is clearly passionate and won’t accept anything less than great.
And a final lesson – and this is a message to all budding recruitment leaders. BEFORE you name your business – abbreviate the name and really think about what it may mean to others… Barclay Jones – the website for that abbreviation is NOT going to get a backlink in this blog! ‘-)
Here’s to year 11, a few more half marathons, more time at the Brownlee Track, more love for the industry and a happy team and client / partner community, copious amount of gin! Oh! and a new website, learning portal, content writing product, more staff… and another year of telling people:
Yes! this is actually my natural hair colour!
(It really is!)
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How to Stop 2/3 of Your Recruiters from Quitting
Recruitment leaders and recruitment trainers! You want and need your recruiters to be more successful. You need them to bill more. You need them to use your data and your systems and deliver “your way”.Plus, we bet you’d love to save £100,000 a year by training your staff effectively!We joined forces with APSCo to show you how in our latest webinar...Is Your Recruitment Training Working?The stats around recruiter attrition (25%+), reasons for people quitting their jobs (2/3 due to lack of training) and how much it costs to replace a recruiter (£10k per person) are not great reading – and ironically have the answer within themselves.We ran this webinar for recruiters looking to improve their staff retention and staff development strategy.You want to:Train staff to prevent them from quitting.Get them to use the systems you’re blowing your profit on.Understand why recruiters stay in a business, and why they leaveRecognise how your recruiters learnDiscover what recruitment businesses can do to ensure that the training they’ve paid for sticks.Find out the benefits of online learning.I discussed why simply buying recruitment training courses will not make the difference you need to ensure your staff are happy and effective. And I covered how you can be in control of what your recruiters learn and how they can deliver “your way”.And if, as a recruitment leader, you are looking to hire more recruiters, as well as retain those you already have, this webinar touched on some great ideas to help you with your own recruitment strategy.Watch the Webinar!Need Recruitment Training?BOOK A CALL TO DISCUSS RECRUITER TRAININGOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn and Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
Adapt Training Tips for Busy Recruiters
Recruiters! Your day is so full, you often can’t see the wood for the trees (or the candidates for the applications). You have Adapt and you need it to give you time and make you money! Recruitment Leaders! You need your recruiters to convert more candidates and clients, and have a healthy pipeline. Adapt needs to deliver ROI.Recruitment Trainers! You are tasked with being Adapt Training experts and need to be sure you have all of the hacks and tips to improve a recruiter’s day.We have a monthly newsletter full of Adapt Tips to help all 3 of you generate real ROI from Adapt.(Bullhorn may have bought Adapt, but you still need to get value from your Adapt CRM.)Recruiter Interrupted!In recruitment, time is money… but you really lack proper time to really manage your candidates and clients.On average:You check your emails 36 times an hour!You are interrupted 56 times a dayYou attend 62 meetings a monthLet alone random candidates applying for jobs they can’t do, and clients drilling down your fees and working with all of your competitors!You need to get physical and HIIT something! (We use HIIT – high intensity interval training to help Recruiters with what we call “AdaptFirst”.)Every month, we publish the HIIT the recruiters we train love the most, and you can receive them via email.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.SUBSCRIBE TO THE NEWSLETTERAnd if, recruiters, you want to blitz your business development even further, why not check out the latest in our Adapt Smackdown series?Read more about how train recruiters source and convert quicker and develop healthy pipelines with our Recruitment Training.HIIT Me, Recruiters!And we’re about to launch Recruitment HIIT – an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Arrange a call with me here.READ ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
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