Recruitment leaders and marketers who want to scale and grow their businesses next year, and have invested their time and passion into their content, need to listen to this 15 minute Recruitment Leaders Podcast.
She is in her 11th year and has setup the UK Recruiter Blog Awards to champion great content in the Recruitment sector.
Awards are something very close to my heart – they help massively with sales pipelines, share value and recruitment strategy – as well as give the company a psychological boost. We won APSCo Affiliate of the Year, UK Recruiter Blog of the Year and Influencer of the Year and so know the impact it can have.
Could You Win a Recruitment Award?
Recruitment Awards are not simply about “Best CSR” “Best Company to Work for £40+million” – they can be, and should be, about what you need to excel at. As a judge on four Recruitment Awards, I see entries who boast great stories, rapid growth, innovation… but what about the thing recruiters need to absolutely nail…?
Why is UK Recruiter Giving a Damn About Content?
Content, whether it’s on your blog, in your LinkedIn profile, in your phone conversations – is a critical element of your recruitment workflow. Sourcing has become a defence mechanism for your clients (and candidates) and so attraction strategies are crucial for you. Content is the driver of this. Louise is recognising the power of content, not just to drive traffic, but to attract and engage your ideal (what we call) 3Cs – candidates, clients colleagues.
I talked to Louise Triance, passionate CEO of UK Recruiter, about:
Why do these awards exist?
Who should be applying for these recruitment awards?
What is the nomination process?
What are the judges going to be looking for with this “blogging” award?
What is the benefit of one of these awards?
Listen to the podcast below.
I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash! As part of that mentoring, I work with marketers on their Recruitment Awards Strategy.
Recruitment Marketing Event for Sales and ROI-Led Marketers
Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash... With that in mind, we presented the Marketing in Recruitment event with Members Only. It was for recruitment marketers who need to understand and prove ROI.Recruitment Marketers Need to Measure the Success of Their MarketingGenerating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Simon at Members Only asked me to compere the event, so I used it as an opportunity to "pep talk" the marketers and their leaders.I talked about:The compelling reasons for sales and marketing to work together… 38% higher sales and 36% higher retention.How 98% of Marketers have experienced conflict with Sales at some point in their career and 73% of recruitment marketers are frustrated that their leaders just don't "get" them.What I think needs to happen for sales and marketing to be more connected and thus effective.If 60-70% of the content a marketer generates is never used, and 80% of leads are never followed up... what needs to happen?If 2/3 of the marketers who left their jobs last year said "not enough training", how on earth does the recruitment industry expect their marketers to generate any ROI?Read the slide deck from the event - food for thought? Marketing in Recruitment | Members Only Event with Simon Lewis from Barclay Jones: Making Recruiters More Successful I train and mentor recruitment marketers to deliver the 4Cs - candidates, clients, colleagues, and cash!READ ABOUT MY RECRUITMENT MARKETING MENTORING AND TRAINING
Recruiters! Find Your Candidates in Bullhorn Faster than the Bullhorn Fastfind!
This excellent Bullhorn Training hack is perfect for Recruiters, Resourcers and Administrators who want to find their best candidates and clients incredibly quickly in Bullhorn.You will no doubt be juggling multiple roles and candidates. Without Bullhorn it would be easy to lose track of your next key task. This 1-minute Bullhorn Hack video will show you how to access your important records faster than the even Bullhorn’s speedy “fastfind”. Recruiters! Source Your Candidates Quickly!We run the best Bullhorn Training, and publish regular recruiter hacks to improve speed and ROI.This simple, yet incredibly powerful hack, is very popular during my Bullhorn training sessions. It will automate a key activity – sourcing – and save you valuable time. You’ll keep your data clean and your candidates and clients happy!Do you work in a fast-paced environment where ‘phone tennis’ with your candidates and clients is common?Do you work closely with your colleagues passing on important messages?Do you suffer from poor data quality or even duplicate records in your Bullhorn system and need to fix this issue?This Bullhorn hack will show you how to:Find the right records quickly!Improve internal communication within your recruitment team.Improve your service offering to clients and candidates with slick and effective processes.ARRANGE A CALLBACK TO CHAT ABOUT OUR BULLHORN TRAININGOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
What Recruitment Leaders Need to STOP Doing!