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Recruiters and Recruitment Marketers! This video is a speedy watch to give you some candidate sourcing and attraction hacks, whilst also building a longer term, sustainable recruitment marketing strategy.
Candidate engagement is one of the hottest topics for recruiters. You have so many systems to source candidates, but in reality, you’re attracting the wrong talent to your jobs, and you’re competing on a level unknown to your recruitment leaders. More recruiter training is needed to turbo charge your approach. And if social media and digital marketing is not working to get you the best candidates, you’re simply doing it wrong!
Too Much Data, Not Enough Candidates?
Are you a recruiter suffering from “too much data, not enough candidates” and so need some realistic advice to help you attract, engage, convert and retain?
Perhaps you need more clients? You can use these recruiter hacks for business development too.
Internal Recruiters – I dare you to use this for consultant / colleague attraction for your own businesses!
The 4Cs are our mantra –candidates,clients,colleagues andcash!
Too Much Content, Not Enough Marketing?
We’ve always said that sourcing is clever, but candidate attraction is genius. Where demand for the best talent appears to outpace supply, you need to adopt innovative approaches. Social media and digital marketing can really generate genuine candidate leads.
I was delighted to work with APSCo to deliver this seminar in their Frankfurt offices. As a mentor and trainer to the recruitment industry, they asked me to share my recruiter hacks and marketing insight. They then asked me to deliver this content online to their community. This is the resulting recruiter webinar.
We talked about:
My approach to the Recruitment Marketing Engine – a simple approach to a function which often under-delivers
How your Recruitment CRM (eg. Bullhorn and Adapt) is a critical part of the Recruitment Marketing Workflow
A simple process to generate candidates leads: inbound sales! And my case study of a client who generated 50 interviews from one email marketing campaign (in 24 hours!)
We looked at:
The 3Ps for digital recruitment marketing: Purpose, Process, People
How data gets in the way of great marketing, whereas marketing should drive it straight into your business
The buyer’s journey is crucial for recruiters if you want to retain your 4Cs
How do you make candidates aware, consider you as a viable recruiter, decide to work with you and most of all stay with you?
Watch this recruitment webinar for hacks which you can implement immediately into your recruitment business and marketing strategy.
Thanks Tremayne at APSCo Germany for being such great hosts.
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).
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Wayne Barclay
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How Can You Improve Recruiter Productivity with Automation?
We recently ran a Bullhorn Automation webinar and "automating productivity" was the topic.There's always room for improvement in recruitment, whether it be speedier sourcing, stronger BD, quicker time to hire, or stronger relationships driving stronger accounts.However, with too much tech and data, and not enough automation, recruitment is often an "everything, everywhere, all at once" sector. And being more productive just means working longer hours, or buying more tech that you haven't got the time to get ROI from.Automation Is a Time MachineAutomation isn't new - we've had it since the dawn of time. But in recruitment, it's a recent game-changer!Smart! Automation can create a super-smart recruitment process. Warm! Automation can keep your candidates and clients happy (and warm).Sustainable! Automation can make you and your team and time more sustainable.Along with our Bullhorn Productivity Tips for Recruiters webinar, we ran this webinar which was devoted to automation and how it can be used to help recruiters and their leaders improve productivity. I chatted about at least 5 automations you can build straight away which will drive speed, pipeline, and happiness.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Treat your Bullhorn database like a community (not a data dump).Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Help your recruiters become more organised and effective.Shortlist candidates at speed - nice!Watch Our Automated Productivity WebinarAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
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Wayne Barclay
Blog
How to Get Your Recruitment Data Clean and Automated
Our next Bullhorn Automation webinar is Friday 26 Jan 12:00-12:30 GMT, and"data health" is the theme.Automation is helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Yippee! But often, the health of your data can seem like a big hill to climb before you can begin benefitting from automation… You bet we have some ideas to help you clean up your recruitment data so that you can increase speed and pipeline with automation.How to Cleanse Your Data so You Can Automate In our next automation webinar we’ll talk about tools and techniques you can use to get your data ship-shape, clean, and healthy, so that automation can do some serious heavy lifting for you. This is a great webinar whether you are curious about automation, are just starting out with automation, or have automation already but want 2024 to be a success!We don't want any of you lovely recruiters not automating as you feel your data is the barrier. Data is your gold, your oil - it's a precious resource. It lasts longer than your employees (sorry) but it also gets in the way of a sustainable recruitment business. Stats to Focus You on Cleaning Your Recruitment DataManage your candidate and client data well and you make money from it. Manage your recruitment data poorly and the tech giants make money from you! (Linkedin / Job Boards.) Data degrades at 2% / month (a huge 25% a year). Dirty data can reduce revenue by 12%. Effective use of CRM can boost sales by 29% and productivity 34%. Let's get your data clean, and automated!Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
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