Recruitment Marketers need ROI from Marketing - whether it is more candidates, clients, colleagues, or cash... With that in mind, we presented the Marketing in Recruitment event with Members Only. It was for recruitment marketers who need to understand and prove ROI.
Recruitment Marketers Need to Measure the Success of Their Marketing
Generating tangible ROI remains the holy grail for all recruitment marketers, but it can be a difficult goal to achieve. Simon at Members Only asked me to compere the event, so I used it as an opportunity to "pep talk" the marketers and their leaders.
I talked about:
The compelling reasons for sales and marketing to work together… 38% higher sales and 36% higher retention.
How 98% of Marketers have experienced conflict with Sales at some point in their career and 73% of recruitment marketers are frustrated that their leaders just don't "get" them.
What I think needs to happen for sales and marketing to be more connected and thus effective.
If 60-70% of the content a marketer generates is never used, and 80% of leads are never followed up... what needs to happen?
If 2/3 of the marketers who left their jobs last year said "not enough training", how on earth does the recruitment industry expect their marketers to generate any ROI?
Read the slide deck from the event - food for thought?
I train and mentor recruitment marketers to generate the 4Cs: candidates, clients, colleagues and cash.
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
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Bullhorn Tip - Source with Notes
I've got a simple Bullhorn1st 1-minute tip to help you source quicker and stay in touch with your candidates and clients. Spending countless hours sourcing, and also sourcing outside of Linkedin, can be a waste of time and money. One of my favourite Bullhorn features is its Advanced Notes search.(If you haven't got this feature ask your Bullhorn admin to add it for you...) It's Time to Use Advanced Notes! I love how it helps me source, but also how it helps me find candidates (and clients) that I have not spoken to in a while and I need to get in touch with (and keep warm!)Simple! Watch my 1-minute Bullhorn tip - then log in to Bullhorn and try it. Who can you find? Who do you need to KIT (keep in touch) with? Watch My Bullhorn Tip on How to Use Advanced Notes to Source and KITNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
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LinkedIn Tip - Lead Gen and More Sales in 1 Minute
I've got a cute 1-minute tip to generate leads with LinkedIn.I genuinely think LinkedIn is a big dirty data dump. Many of my clients are wanting to reduce reliance on it, or at least get more value (rather than spend) from it.In my LinkedIn HIIT course I give lots of hacks to help you focus your time and attention on quick wins, so you can get in, get out, and get back to recruitment.One of my favourite tips is using LinkedIn to find easy leads in 1 minute a day. LinkedIn Job Changes Hack!If you've been following my other tips on HIIT, you'll know that spending 1 minute a day connecting with people in your niche is a good habit.So, too, is checking your community and seeing if they are moving about, celebrating promotions, AKA giving you excuses to call them.Make this a 1 minute a day habit too! And whilst you're doing this, look for opportunities to "weed" your community. People who have left it needn't take up valuable space in your network.Win!Weed! Watch my 1-minute LinkedIn tip - then go to Linkedin check your Celebrations page! Any leads there?Watch My LinkedIn Tip to Get Some LeadsNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
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