Recruitment marketers have a tough enough time managing their time and workload, let alone staying up to speed on the ever-changing tech, process and best practice for generating more candidates, clients and colleagues for their recruiters.
Through my recruitment marketing mentoring, I create SMEs “subject matter experts” in recruitment marketing – I help them (you) become aware and stay ahead of the trends that will affect how you perform and deliver ROI.
How Do I Start Recruitment Marketing and Stop Simply Being the Colouring-in Department?”
This marketing blog will give you some crucial hacks that I use in my marketing training, and help you stay focused on what genuinely needs to be done to deliver growth to your recruitment business.
SEO is NOT what it used to be - a dark art, full of keyword stuffing, crappy copy writing to fool Google, and so dull, geeky and technical that outsourcing was your only hope.
These days, Google has made it more “pedestrian” for the express purpose of appealing to a wider paying audience. We’ve been empowered to create keyword decks that can be the breath of not just your website, but your job adverts, phone calls, LinkedIn profiles etc…
I love this SEO podcast – there are some great listens to give you confidence and easy hacks to help you focus on what you need to do. It talks a lot about content and is super-practical for recruitment marketers who want to do my mantra - “less content, more marketing”.
Talking of “less content, more marketing” – if 60-70% of content is never actually used, you need to be sure that the precious time you spend as a recruitment marketer is spent delivering something that is capable of more than simply filling your day!
Your content needs to be:
And able to convert humans to candidates and clients… and recruiters into your best friends!
Although I don’t agree with all of the topics, there are some great ideas in this Content Marketing Podcast.
Dammit, I’m plugging my own podcast for recruitment marketers and their leaders.
With this content, I want to:
Stay current with the trends and thoughts of the leaders in our lovely recruitment industry.
Create content to help my clients and mentees.
And, of course, use it to generate leads for my own business.
There are marketing tips, ideas for tech to automate recruitment and marketing, and some common-sense advice from the leaders of our industry.
If you are struggling to monetise your CRM, this podcast about how marketing can really make money for recruiters can help too... How Can Marketers Make Money for Recruiters?
We work with recruiters, their busy marketers, and ambitious leaders, to help them generate the 4Cs – candidates ,clients, colleague and cash!
And don't forget to subscribe to your Recruitment and Marketing Newsletter
How to Stop 2/3 of Your Recruiters from Quitting
Recruitment leaders and recruitment trainers! You want and need your recruiters to be more successful. You need them to bill more. You need them to use your data and your systems and deliver “your way”.Plus, we bet you’d love to save £100,000 a year by training your staff effectively!We joined forces with APSCo to show you how in our latest webinar...Is Your Recruitment Training Working?The stats around recruiter attrition (25%+), reasons for people quitting their jobs (2/3 due to lack of training) and how much it costs to replace a recruiter (£10k per person) are not great reading – and ironically have the answer within themselves.We ran this webinar for recruiters looking to improve their staff retention and staff development strategy.You want to:Train staff to prevent them from quitting.Get them to use the systems you’re blowing your profit on.Understand why recruiters stay in a business, and why they leaveRecognise how your recruiters learnDiscover what recruitment businesses can do to ensure that the training they’ve paid for sticks.Find out the benefits of online learning.I discussed why simply buying recruitment training courses will not make the difference you need to ensure your staff are happy and effective. And I covered how you can be in control of what your recruiters learn and how they can deliver “your way”.And if, as a recruitment leader, you are looking to hire more recruiters, as well as retain those you already have, this webinar touched on some great ideas to help you with your own recruitment strategy.Watch the Webinar!Need Recruitment Training?BOOK A CALL TO DISCUSS RECRUITER TRAININGOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn and Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.
Adapt Training Tips for Busy Recruiters
Recruiters! Your day is so full, you often can’t see the wood for the trees (or the candidates for the applications). You have Adapt and you need it to give you time and make you money! Recruitment Leaders! You need your recruiters to convert more candidates and clients, and have a healthy pipeline. Adapt needs to deliver ROI.Recruitment Trainers! You are tasked with being Adapt Training experts and need to be sure you have all of the hacks and tips to improve a recruiter’s day.We have a monthly newsletter full of Adapt Tips to help all 3 of you generate real ROI from Adapt.(Bullhorn may have bought Adapt, but you still need to get value from your Adapt CRM.)Recruiter Interrupted!In recruitment, time is money… but you really lack proper time to really manage your candidates and clients.On average:You check your emails 36 times an hour!You are interrupted 56 times a dayYou attend 62 meetings a monthLet alone random candidates applying for jobs they can’t do, and clients drilling down your fees and working with all of your competitors!You need to get physical and HIIT something! (We use HIIT – high intensity interval training to help Recruiters with what we call “AdaptFirst”.)Every month, we publish the HIIT the recruiters we train love the most, and you can receive them via email.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.SUBSCRIBE TO THE NEWSLETTERAnd if, recruiters, you want to blitz your business development even further, why not check out the latest in our Adapt Smackdown series?Read more about how train recruiters source and convert quicker and develop healthy pipelines with our Recruitment Training.HIIT Me, Recruiters!And we’re about to launch Recruitment HIIT – an exciting recruitment training platform for recruiters to speedily learn skills to be more successful with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digital and Email Marketing. Arrange a call with me here.READ ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
What Recruitment Leaders Need to STOP Doing!