Recruitment leaders want recruiters to pick up the phone. But poor data, and too many systems and distractions, can often prevent this. How can you automate the candidate attraction process to create time for recruiters to be effective?
Then add to that recruitment marketers supposedly needing to create blogs and websites to attract candidates, and needing recruiters’ insights to drive this content, the a 360 recruiter may now be 720!
Automating the Candidate Attraction Process
Content is a great word if you’re in marketing, but a dirty word if you are a recruiter. It can cause conflict between marketers and their recruiters – marketers need it, recruiters have no time for it.
Client and candidate loyalty, which is at an all time low
Recruiters who are saturated with systems, but need to sell more
How to get the concept of inbound sales easily and fully embedded into recruitment to “make the pain go away” and get the right candidates and clients engaged and “buying”
We talked about:
What is a recruitment automation tool? There’s a lot of talk about AI.
How recruiters can combat this nasty stat: Only 24% of sales emails are opened.
How can you generate “inbound sales” as a recruiter when you have 1000s of candidates on your database?
How can automated recruiting and content enable you to make more phone calls?
How can you get candidates to show their faces?
With 30% of Google searches being job-related, how can recruiters genuinely cope with this volume of data?
Content curation v content creation – what’s best?
What’s the difference between a cold and a warm call?
How can recruiters generate more warm calls? And once they have generated a warm lead, how quickly should they follow up?
Where does the marketer fit into this model?
What can recruiters actually say on the first call?
We talked about my “dig up stupid” model for recruitment data. It’s crucial that the data that recruiters are collecting is used by marketers to generate warm leads, not simply stored on a recruitment CRM ready for the next GDPR purge.
Read more about how we work with recruitment leaders and marketers to generate ROI from recruitment marketing with our recruitment marketing mentoring and training courses.
Listen to this Recruitment Leaders' Podcast with Bullhorn Automation (AKA Herefish)
Thanks Jason from Bullhorn Automation (AKA Herefish) for being such a great guest on my Recruitment Leaders’ Podcast.
(PS. On the podcast I mentioned my Job Adverts Hack – you can find it here)
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
Need More Recruitment Sales? Watch This Recruiters!
Recruitment Leaders are focused on stronger BD and Account Management. If you have Bullhorn Automation, or are considering it, there's plenty it can do to help you drive this crucial task. Automated BD and Account Management Recruitment automation isn't just about data hygiene and email marketing.It can also be focused on driving business revenue.It should be focused on optimising (and monetising) relationships.During our speedy 30minute recruitment automation webinar, we talked about:Focusing on what recruitment automation can and should do.How automation can help you train your recruiters, including the ones hired since 2020 who may not have had the best start and may be struggling now.How to improve productivity. How automation can help you turn up and down the volume depending on whether you need to be client or candidate-driven, or both.How automation can help you combat AI - yes it can!How automation can free up recruiters to consult.Plus, Wayne covered 5 key sales-driven automations to help you focus your attention on generating real sales opportunities for your recruiters and your recruitment business.Watch Our Sales Automation WebinarWe have plenty of Automation blogs, and Automation Training on our recruitment training platform, Recruitment HIIT. CLICK TO TRIAL HIITAutomation, Training, Bullhorn1st We're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
Sales Tips for Recruiters - Intentional Attraction
Being a recruiter involves being able to attract, engage, source, sell, retain, market, and effectively use tech. Hence the skillset of a modern recruiter is pretty vast. But what runs through the heart of a great recruiter is the ability to sell.But "sales" is often seen as either a dirty word, or a skill reserved for purely business developers. Whereas every recruitment leader knows that sales is what drives recruitment. Whether you need to sell a candidate to a client, a job to a candidate, a process to a colleague, or get buy-in from stakeholders, everyone in recruitment needs to be good at "selling". Sales Tips from An Award-Wining RecruiterI spoke with Rossa Mullally, Associate Director and shareholder in Sigmar Recruitment. He manages the award-winning Sales and Multilingual Division. This vodcast equips recruiters with the strategies and insights they need to win over both candidates and clients. In today's competitive job market, recruiting top talent and maintaining strong client relationships have become essential skills for any successful recruiter.Rossa Mullally and I spoke about: How can recruiters use social engineering in recruitment and sales? How can they avoid "unintentional repulsion"?What's a great message which drives a great sale?Where does tech "fit" in the sales process?Watch the Trailer of my vodcast with Rossa...The full vodcast, along with other great sales and recruitment training, can be found on our training platform Recruitment HIIT.SIGN UP FOR YOUR FREE HIIT TRIALAutomation and Recruitment TrainingWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.Contact us for help with Automation, creating a Bullhorn1st culture, and Recruitment Training. We'd love to help.You can even try our recruitment training platform, Recruitment HIIT for free.
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