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Recruitment leaders want recruiters to pick up the phone. But poor data, and too many systems and distractions, can often prevent this. How can you automate the candidate attraction process to create time for recruiters to be effective?
Then add to that recruitment marketers supposedly needing to create blogs and websites to attract candidates, and needing recruiters’ insights to drive this content, the a 360 recruiter may now be 720!
Automating the Candidate Attraction Process
Content is a great word if you’re in marketing, but a dirty word if you are a recruiter. It can cause conflict between marketers and their recruiters – marketers need it, recruiters have no time for it.
This Recruitment Leaders' Podcast I’m joined by Jason from Bullhorn Automation (AKA Herefish). This podcast will give you ideas on how to tackle:
Client and candidate loyalty, which is at an all time low
Recruiters who are saturated with systems, but need to sell more
How to get the concept of inbound sales easily and fully embedded into recruitment to “make the pain go away” and get the right candidates and clients engaged and “buying”
We talked about:
What is a recruitment automation tool? There’s a lot of talk about AI.
How recruiters can combat this nasty stat: Only 24% of sales emails are opened.
How can you generate “inbound sales” as a recruiter when you have 1000s of candidates on your database?
How can automated recruiting and content enable you to make more phone calls?
How can you get candidates to show their faces?
With 30% of Google searches being job-related, how can recruiters genuinely cope with this volume of data?
Content curation v content creation – what’s best?
What’s the difference between a cold and a warm call?
How can recruiters generate more warm calls? And once they have generated a warm lead, how quickly should they follow up?
Where does the marketer fit into this model?
What can recruiters actually say on the first call?
We talked about my “dig up stupid” model for recruitment data. It’s crucial that the data that recruiters are collecting is used by marketers to generate warm leads, not simply stored on a recruitment CRM ready for the next GDPR purge.
Read more about how we work with recruitment leaders and marketers to generate ROI from recruitment marketing with our recruitment marketing mentoring and training courses.
Listen to this Recruitment Leaders' Podcast with Bullhorn Automation (AKA Herefish)
Thanks Jason from Bullhorn Automation (AKA Herefish) for being such a great guest on my Recruitment Leaders’ Podcast.
Listen and subscribe to the rest of Barclay Jones’ Recruitment Leader Podcast Series on SoundCloud or find us on iTunes!
(PS. On the podcast I mentioned my Job Adverts Hack – you can find it here)
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
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Rose Megson
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Recruiters! Get Your Jobs Placed With Broadbean
Recruiters are wasting 20% of their time adding data to systems, and posting jobs that attract the wrong candidates. Our Broadbean course on our online recruiter training platform, Recruitment HIIT, has tips to help you advertise, shortlist and source top talent. And you can even source without creating a job advert and spending a job board credit! Nice!You need more time so you can speak to more candidates, make more placements, retain more clients or simply have a longer lunch break. Here’s how our Broadbean training can help. Save Time, Improve Sourcing, and Increase Job Placements Advertising a job without checking on your existing database is not just silly, it’s a waste of time! Not to mention recruiters posting job adverts only place 2 out of every 5 jobs they have. Our Broadbean HIIT will help you reduce the time you waste sourcing and speed up your job placement process. Are you losing candidates and clients because you are struggling to manage your jobs? Do you need a speedier, more effective process for screening and placing candidates? Is sourcing slowing you down? Let me show you how to: Fill your jobs with the candidates you have on your recruitment systems. Nail your job placements process. Stop wasting time sourcing – 13 hours a week is way too long! Speed Up Your Sourcing and Job Placement ProcessThe Coolest Recruitment Tool is the Recruiter Our high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day (6 working weeks a year)- more billing time, more fees! Barclay Jones’ Recruitment Training platform, Recruitment HIIT, fitness learning path helps recruiters and resourcers with candidate sourcing, job adverts, and candidate attraction. We’d love you to try Recruitment HIIT for free for 7 days. TRY RECRUITMENT HIIT 7 DAYS FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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3 Ways to be a Jedi Recruiter
Recruiters! Did you know it takes over 25 hours to watch all of the Star Wars movies? I personally think that's a great use of time, of course, once you've attracted, engaged, converted, and placed the best candidates in the galaxy! Every day is a Kessel Run to the recruiters we work with! Being a Jedi is crucial!To celebrate the annual upcoming Star Wars Day I spoke with a fellow Star Wars geek (and recruitment trainer), Phil, Head of Talent at First Point Group, about what he feels the top 3 skills that Jedi and Recruiters share.Defence – Recruiters Need to DefendThe ability to objection handle, be prepared, to expect the unexpected – that’s part of recruitment. It’s about reading the Jedi path in front of you, and being ready to defend. It’s about defending your candidates, whether they be scruffy-looking nerf herders, or teachers. And being a recruiter is about knowing when to drop your guard. Knowing when to show passion and understanding is key! Knowing when to let the Wookie win is a skill!Knowledge – Be a Knowledgeable RecruiterKnow your market! Whether it be Ewoks, or IT Developers, Millennium Falcon flight skills, or how to down a Dreadnaught, you need to be knowledgeable. What’s old, new, emerging in your sector…? Knowing the market, client, job, candidate, (and who your sister is) is key. Without this knowledge who knows who you’ll end up kissing!Training – Recruitment Training in The ForceLike Jedi, recruiters continuously training is a must. As Yoda says - “There is no try, only do!” As much as Jedi have the gene (midi-chlorian) they need to constantly train to battle dark forces, whether they be dirty data, drop outs, back door placements, or challenging clients (siths?).Jedi, like recruiters, need to follow “the way”, whilst changing lives. They need to know when to lead, when to fight, and when to kiss! Never let it be said that recruitment is just a job – it’s a Way! Someone (Mando) once said… “This is the way!” Thanks Phil– The Force is strong in you!The Coolest Recruitment Tool is the RecruiterYour coolest tool is the recruiter, but when they drown in dirty data, ineffective recruitment processes, and costly recruitment systems, recruitment becomes slow, risky and expensive.Continuous training and effective use of systems increases productivity by 30-40% and sales by 29%.Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Rose Megson
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6 Top Tips to Drive Speedy BD and Recruitment Sales - SMACKDOWN! Lisa does 3 Rounds with Darren
