Covid19 has created one hell of a distraction for my clients in the recruitment industry (if ever that was an understatement!) Marketing, now more than ever, needs to deliver REAL ROI into recruitment businesses, but what exactly needs to be done?
I've been talking about the colouring-on department (aka Marketing) for some years now, and was delighted when Simon from Members Only invited me to speak to his community of recruitment leaders and marketers.
Green shoots are starting to show, though it remains a challenging time.
Recruitment Leaders: You need to make marketing drive your sales pipelines, but either have no marketer, have a furloughed marketer or perhaps a marketer working from home.
Marketers: Whether you have been furloughed, or are working from home, you’ll need to stay skilled and add value to a distracted sales team in your recruitment business. Perhaps you've been made redundant - now more than ever, your skills need to be your focus.
I talked about my ideas to help you focus on the immediate future of your recruitment business, and recruitment marketing job – and how marketing can add genuine value to sales pipelines. These come from my Recruitment Marketing Training and the data, sales, and marketing projects I have worked on with recruiters who use a CRM like Bullhorn and Adapt.
Are you a:
Recruitment Leader who needs marketing tactics to help boost your pipelines as the economy begins to restart?
Recruitment Marketer who has either been furloughed or is working from home and needs tactics to turbo boost sales pipelines either now, or when you get back to work?
Recruitment Marketer who has been made redundant and needs to up-skill and improve your value to new employers?
It’s time to focus on positive and effective methods to help you make a difference to your '3Cs': Candidates, Clients, and Colleagues.
Oh, and you need to remain focused on what marketing can and should achieve – the 4th 'C' - CASH!
How can sales and marketing work together and be smart in this turbulent time – especially when you are all geographically disconnected and working from home?
How, as a furloughed (or even “redundant” marketer) can you stay focused on your profession and how it can genuinely add value to a distracted / stressed recruitment sector?
PS. in the webinar I mentioned some resources that you can have to improve your sales and marketing processes.
Loom (video) for sales and marketing
Recruitment HIIT - my online Recruitment Marketing Training Platform - give it a free go!
And if you want the persona template I mention in the webinar, contact me here
And here are the slides if you need them.
How to Get Your Recruitment Data Clean and Automated
Our next Bullhorn Automation webinar is Friday 26 Jan 12:00-12:30 GMT, and"data health" is the theme.Automation is helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Yippee! But often, the health of your data can seem like a big hill to climb before you can begin benefitting from automation… You bet we have some ideas to help you clean up your recruitment data so that you can increase speed and pipeline with automation.How to Cleanse Your Data so You Can Automate In our next automation webinar we’ll talk about tools and techniques you can use to get your data ship-shape, clean, and healthy, so that automation can do some serious heavy lifting for you. This is a great webinar whether you are curious about automation, are just starting out with automation, or have automation already but want 2024 to be a success!We don't want any of you lovely recruiters not automating as you feel your data is the barrier. Data is your gold, your oil - it's a precious resource. It lasts longer than your employees (sorry) but it also gets in the way of a sustainable recruitment business. Stats to Focus You on Cleaning Your Recruitment DataManage your candidate and client data well and you make money from it. Manage your recruitment data poorly and the tech giants make money from you! (Linkedin / Job Boards.) Data degrades at 2% / month (a huge 25% a year). Dirty data can reduce revenue by 12%. Effective use of CRM can boost sales by 29% and productivity 34%. Let's get your data clean, and automated!Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can You Improve Recruiter Productivity with Automation?
We recently ran a Bullhorn Automation webinar and "automating productivity" was the topic.There's always room for improvement in recruitment, whether it be speedier sourcing, stronger BD, quicker time to hire, or stronger relationships driving stronger accounts.However, with too much tech and data, and not enough automation, recruitment is often an "everything, everywhere, all at once" sector. And being more productive just means working longer hours, or buying more tech that you haven't got the time to get ROI from.Automation Is a Time MachineAutomation isn't new - we've had it since the dawn of time. But in recruitment, it's a recent game-changer!Smart! Automation can create a super-smart recruitment process. Warm! Automation can keep your candidates and clients happy (and warm).Sustainable! Automation can make you and your team and time more sustainable.Along with our Bullhorn Productivity Tips for Recruiters webinar, we ran this webinar which was devoted to automation and how it can be used to help recruiters and their leaders improve productivity. I chatted about at least 5 automations you can build straight away which will drive speed, pipeline, and happiness.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Treat your Bullhorn database like a community (not a data dump).Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Help your recruiters become more organised and effective.Shortlist candidates at speed - nice!Watch Our Automated Productivity WebinarAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
Your Recruitment Training Playbook