Recruitment Leaders, and their Marketers, need to get ready for 2021. You need to develop higher expectations of what recruitment marketing can and should achieve. Here’s a pep talk that I gave at the beginning of the recent APSCo Marketing Forum.
4 Minutes for Recruitment Marketing to Generate Real ROI
Even before Covid, getting your head around how sales and marketing could be more connected was a challenge:
... were often misaligned. And FOMO meant that best practice sales-led marketing was sacrificed in favour of “Quick! Throw something at the wall!”.
And with our sectors rapidly evolving, learning and development has never been more important. Staying up to speed with best practice use of marketing and sales tech and data is going to be a crucial goal for 2021.
As a sales and marketing mentor in recruitment, I know that there's lots of change happening in the industry. Right now there's lots of positive tech and best practice ideas; recruitment automation and data monetisation has never been more important. Are your sales and marketing teams geared up? Or are you simply spending your profits on technology and data storage?
Recruitment Marketing and Sales is a Time Game
The thing you have to focus on is how can you generate more time for your recruiters to be effective, and you need more time to make changes to your business.
You need more time to either hire or training your experienced staff to be more effective. So fixate on small changes that you might be able to make to your business (or even large ones) to create more time, because that's where you're going to be able to build more become a much more stable business.
Recruitment Marketing and Sales is a Numbers Game
Look at the stats I share in the video below. Think:
Less time sourcing
More time retaining
And, automating your recruitment to work less hours, bill more clients, hire less staff. - or indeed all 3!
Watch this 4 minute pep talk for recruitment leaders and marketers. Shout if you’d value a call to go through how 2021 is a moment away and could be a lot more “fun/profitable” than 2020 if you have a connected sales and marketing function.
Watch the Recruitment Marketing Pep Talk I Gave to APSCo Members
Talking of 2021 Being Awesome...
Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
How to Get Your Recruitment Data Clean and Automated
Our next Bullhorn Automation webinar is Friday 26 Jan 12:00-12:30 GMT, and"data health" is the theme.Automation is helping recruiters improve productivity, sales, and sourcing, whilst reducing reliance and cost of 3rd party systems like LinkedIn and Job boards. Yippee! But often, the health of your data can seem like a big hill to climb before you can begin benefitting from automation… You bet we have some ideas to help you clean up your recruitment data so that you can increase speed and pipeline with automation.How to Cleanse Your Data so You Can Automate In our next automation webinar we’ll talk about tools and techniques you can use to get your data ship-shape, clean, and healthy, so that automation can do some serious heavy lifting for you. This is a great webinar whether you are curious about automation, are just starting out with automation, or have automation already but want 2024 to be a success!We don't want any of you lovely recruiters not automating as you feel your data is the barrier. Data is your gold, your oil - it's a precious resource. It lasts longer than your employees (sorry) but it also gets in the way of a sustainable recruitment business. Stats to Focus You on Cleaning Your Recruitment DataManage your candidate and client data well and you make money from it. Manage your recruitment data poorly and the tech giants make money from you! (Linkedin / Job Boards.) Data degrades at 2% / month (a huge 25% a year). Dirty data can reduce revenue by 12%. Effective use of CRM can boost sales by 29% and productivity 34%. Let's get your data clean, and automated!Can't make the date? Register anyway and we'll send you the recording.REGISTER HEREAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1st culture, and Recruitment Training...CONTACT US
How Can You Improve Recruiter Productivity with Automation?
We recently ran a Bullhorn Automation webinar and "automating productivity" was the topic.There's always room for improvement in recruitment, whether it be speedier sourcing, stronger BD, quicker time to hire, or stronger relationships driving stronger accounts.However, with too much tech and data, and not enough automation, recruitment is often an "everything, everywhere, all at once" sector. And being more productive just means working longer hours, or buying more tech that you haven't got the time to get ROI from.Automation Is a Time MachineAutomation isn't new - we've had it since the dawn of time. But in recruitment, it's a recent game-changer!Smart! Automation can create a super-smart recruitment process. Warm! Automation can keep your candidates and clients happy (and warm).Sustainable! Automation can make you and your team and time more sustainable.Along with our Bullhorn Productivity Tips for Recruiters webinar, we ran this webinar which was devoted to automation and how it can be used to help recruiters and their leaders improve productivity. I chatted about at least 5 automations you can build straight away which will drive speed, pipeline, and happiness.Watch my latest Bullhorn Automation webinar where I explored how to use Bullhorn Automation to:Treat your Bullhorn database like a community (not a data dump).Reduce reliance on expensive 3rd party systems like LinkedIn Recruiter and Job Boards.Help your recruiters become more organised and effective.Shortlist candidates at speed - nice!Watch Our Automated Productivity WebinarAutomation, Training, Bullhorn1stWe're a passionate team of recruitment, tech, training professionals set on helping ambitious recruitment businesses, big and small, improve speed and pipeline.For help with Automation, creating a Bullhorn1stculture, and Recruitment Training...CONTACT US
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