How can you make sure that 2021 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil (and is often just as dirty!), processes can make or break a sale, and your people are at the heart of what you do, and likely need transparency and ease of workload. So APSCo and I have something to help you.
Recruitment Automation, Recruitment Marketers and APSCo
Marketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales.
But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business.
As chairs of APSCo's Recruitment Marketing Forum, Niomi and Lisa are running a series of 6 high energy interactive webinars for marketers and their leaders who want to be smart and profitable in 2021.
We started our series in February by answering 2 crucial questions:
What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic
We’re now following with 5 further recruitment automation webinars to help you with:
Business Development - Weds 26/05/21 13:30 (register here)
Account Management and Aftercare
Candidate Attraction and Sourcing
Candidate Management and Aftercare
We’d love to see you on our APSCo Marketing Forum webinars this year, so we can work with you drive your skills, your teams, and your recruitment businesses safely and smartly through 2021.
Register here for the 2nd in our Recruitment Automation webinar series, where we will focus on Business Development and how marketers can engage with it to lead the way in 2021.