How can you make sure that 2021 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil and is often the one thing which connects sales and marketing, but you can drown in it... So APSCo and I have something to help you.
Recruitment Automation, Recruitment Marketers and APSCo
Marketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales.
But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business.
As chairs of APSCo's Recruitment Marketing Forum, Niomi and I are running a series of 6 high energy interactive webinars for marketers and their leaders who want to be smart and profitable in 2021.
Let's start our series on 26/02/21 (11:00) by answering 2 crucial questions:
What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic
We’ll then follow with 5 further recruitment automation webinars to help you with:
Account Management and Aftercare
Candidate attraction and Sourcing
Candidate Management and Aftercare
We’d love to see you on our APSCo Marketing Forum webinars this year, so we can work with you drive your skills, your teams, and your recruitment businesses safely and smartly through 2021.
Register here for the 1st in our Recruitment Automation webinar series, where Wayne Barclay, from Barclay Jones, who is a master of recruitment automation, will deliver his ideas on what recruitment automation is, and how marketers can engage with it to lead the way in 2021.
Niomi and I (your lovely chairs and champions), who work at the coal face of recruitment marketing every day, will share our hacks on automation to make you more effective marketers.
Bullhorn Sourcing Tip for the Best Located Candidates
Recruiters! It’s frustrating spending 13 hours a week sourcing! (UK Average!) Plus, then thinking you’ve found the perfect candidate, only to realise that they live on the wrong side of the Thames or they’d need to take a literal ferry across the Mersey to make it to work every day.This Bullhorn sourcing tip is for recruiters who need an alternative to the radius search, and a speedier approach for the 73% of you who tell me that you're suffering a candidate shortage!Recruiters! Reduce Your Sourcing Time With this Bullhorn TipWe run the best Bullhorn Training, and create monthly Bullhorn tips to improve your speed and ROI. And we're almost about to launch our Bullhorn HIIT OnDemand training.The recruiters I train on Bullhorn love how this tip will help you get more localised results for those hard to fill jobs and ultimately help you to source and place quicker! Do you recruit for jobs in areas that render radius searching useless? Are your candidates declining roles due to distance or commute times? Do you need more time? This Bullhorn sourcing hack will show you how to: Generate a more localised candidate search Quickly rule out irrelevant candidates. Improve your sourcing time (and give you more time on the phone)!Watch this 1-Minute Bullhorn Sourcing TipOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.Talking of Recruiters Saving Time...Could you save your recruiters an hour a day, and make an extra £18,750 a year (or £187,500 if there are 10 of you?)Our high intensity interval training - Recruitment HIIT- helps recruiters source, convert quicker and develop healthy pipelines with Adapt, Bullhorn, LinkedIn, Job Adverts, Inbound Sales, Digitaland Email Marketing. We aim to save every recruiter at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
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