How can you make sure that 2021 is about recruitment marketing driving the sales process, not simply supporting it? Data is more precious than oil (and is often just as dirty!), processes can make or break a sale, and your people are at the heart of what you do, and likely need transparency and ease of workload. So APSCo and I have something to help you.
Recruitment Automation, Recruitment Marketers and APSCo
Marketers and marketing should be at the forefront of data, lead generation, and automations if they are to ensure that their recruitment sales teams benefit from the strong trend of data-based sales.
But Recruitment Marketers are often either foxed by what automations are, or they don't know where to start. But in any event, they get how important they are likely to be to their recruitment business.
We started our series in February by answering 2 crucial questions:
What is automation for recruitment and how do marketers lead the way? And what automations exist for marketers to save them time and give them space to be strategic
Then in May we talked with Adam Dale from SourceBreaker about how to nail the sale with automation.
We'll follow later this year with:
Candidate Attraction, Sourcing, and Management 29/09/21 14:00-15:00 (register here)
We’d love to see you on our APSCo Marketing Forum webinars this year, so we can work with you drive your skills, your teams, and your recruitment businesses safely and smartly through 2021.