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Busy isn't the same as effective. If you don't know your numbers, you're a recruitment administrator, not a recruitment consultant.
Recruiters - Your data is one of your most important assets.
Data coupled with your time, your process, and your wit, can make for a super slick and profitable recruitment process.
But if you don’t know your numbers, and you don’t work your data, you are simply a recruitment administrator, being busy, but not being very effective.
In my vodcast with Tracey O’Neill from The Data Consultant we chatted about how you can:
Work your data.
Control your process.
Be a profitable Recruitment Consultant and Leader.
Whether you’re a recruitment leader wanting a sustainable recruitment business with high-performing recruiters, or a recruiter that wants to run a successful recruitment desk, this vodcast is a great listen (or watch).
Sexy / Clients / RoE
I chatted with Tracey about how to use data to be a more effective recruiter:
Data: A sexy asset which can drive your recruitment candidate and sales pipeline.
Clients: Own their data, work it, and drive your relationships!
ROE: What is it and what's it got to do with data and recruitment?
What key takeaways does Tracey have for recruiters and recruitment leaders regarding how they can use data to run their desks and businesses?
Data is the sexiest asset in recruitment right now. Most recruiters have no idea how to use it.
Recruitment leaders and recruiters – buckle up and get at least one takeaway to help you improve performance.
Watch My 3 Recruitment Data Podcasts with Tracey O'Neill
Bullhorn ATS / Analytics / Automation / AI RoI
We are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.
We help you optimise your people, data, time, and tech, so you can recruit and sell!
Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.
BOOK A FREE BULLHORN ROI CONSULTATION
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Lisa Jones
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Bullhorn Power Webinar ~ BD Campaigns That Sell
Which Bullhorn Automation campaigns win new business, how to power them up, and why good campaigns get cancelled too soon? Free webinar!🏃TL;DRRegister for our free 30-minute webinar for recruitment leaders who need stronger sales:Which recruitment campaigns work?How to power them up.How to not get spooked by complaints - internal and external.REGISTER HEREMost recruitment businesses are sitting on years of Bullhorn data. Client contacts. Past placements. Hiring managers who've used you before. Relationships your team worked hard to build.And yet when the pipeline goes quiet, the go-to move may still be cold calling, buying lead lists or chasing the same handful of clients.But hope is not a strategy!Data rich. Candidate and client poor. Sound familiar?Bullhorn Automation can change that.It turns the client community you already own into new conversations, new roles and new business - and keeps your consultants focused on the right clients at the right time.Done well, it could save you tens, if not hundreds, of thousands of £$€ in advertising and precious time!Plus, you place faster, invoice quicker, and manage your teams easier.‼️But here's the catch - most Bullhorn Automation campaigns never get the chance to really deliver.So we're running a free 30-minute webinar for recruitment leaders who want real ROI from Bullhorn Automation.When: Wednesday 21 October 2026, 3pm BSTHow long: 30 minutesCost: freeREGISTER HEREPart 1: Which campaigns actually win business?We'll talk you through campaigns that activate your Bullhorn data and get clients and prospects talking to you again. The kind that fill diaries with BD meetings, not just inboxes.None of them rely on cold calling.Part 2: Why do most automations just sit there?Building an automation and pressing go isn't a strategy. (Hope rarely is.)We'll share the tips most recruitment businesses never use - the ones that power up an automation so it keeps working long after launch day. And so your recruiters know exactly who to speak to next, and when.Part 3: Why do good campaigns get cancelled?This is the one most leaders don't see coming.Good campaigns get pulled far too early. Not because they failed - because something in the first few days felt like bad news, and someone hit pause.We'll share what we tell our clients before the first send. How to keep the business focused, hold your nerve, and give a campaign the time it needs to pay you back.Who's it for?💸Recruitment leaders using Bullhorn who want more from their data, their community and their Bullhorn Automation investment - and less reliance on cold out reach.🧠30 minutes. Practical and honest, with ideas you can act on the next day.📅21 October, 3pm BSTREGISTER HEREBullhorn ATS / Analytics / Automation / AI ROIWe are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.We help you optimise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
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Wayne
Blog
Hold Your Nerve: Activating Your Bullhorn Data Without the Panic
I've seen recruitment leaders kill great automated BD campaigns after one send - here is what you're throwing away if you pause too soon.🏃TL;DRMany Bullhorn Automation campaigns are shut down prematurely after send #1 due to initial knee-jerk reactions (unsubscribes, bounces, annoyed clients). Stopping an automated recruitment campaign early causes you to bear the full cost of data cleanup without ever reaching the ROI phase.Our next free webinar will cover which Bullhorn Automation campaigns win new business, how to power them up, and why good campaigns get cancelled too soon. And we'll tackle how to not get spooked by "bad campaigns"!REGISTER HEREI've seen a few recruitment email campaigns switched off after one send.Not because they didn't work.Because recruiters and recruitment leaders got nervous.Scenario:The Bullhorn Automation campaign goes out to the whole database on a Tuesday.By lunchtime there's a pile of unsubscribes, a load of bounce notifications, and a few grumpy replies from clients who haven't heard from you in a year or more.Someone forward them to a leader.By Thursday the campaign is "paused while we have a think".So what should a recruitment leader expect from an automated email campaign?Firstly, something messier than the benchmarks that you'll find if you Google "give me average recruitment campaign open rates and hard bounce rates".If your recruiters (or recruitment marketing function) have not emailed your Bullhorn database properly for a while (if ever), that first campaign will find everyone who's moved on (and roughly 20-30% of B2B data goes stale every year, so there'll be plenty).On a first send into old data, expect:10-20% hard bounces (the steady-state average is about 2.5%)2-3% unsubscribes (versus around 0.9% normally)open rates that look better than they really are (bots!)That's not the campaign failing - that's your data getting a long overdue health check.Bounces are people who've moved, often to a business you'd love as a client. Re-trace them, add them into Bullhorn as leads, and that "bad" result has just topped up your BD pipeline. (Read more about how to turn hard bounce and unsubscribes into revenue here.)Why are my click rates so high?Bots, mostly. Sorry.Email security tools open messages and click every link within seconds to check they're safe - roughly 30% of clicks from Outlook and 20%+ from Gmail aren't human.You can't stop it, so don't build your reporting on it. Measure what a bot can't do: replies, calls, form fills, meetings booked, jobs on, CVs in. Log those in Bullhorn and you'll know what's working.Will we upset some clients?Probably a few - and I'd rather you heard it from me now. If you've gone quiet on clients for a year or two and then pop up in their inbox, the odd one will be short with you. That says more about the gap than the email.Build a suppression list in Bullhorn before every send (clients mid-negotiation, placed candidates, anyone who's already asked you to stop). Agree who answers the prickly replies before anything goes out. And check every unsubscribe for live clients - then pick up the phone.You won't get unsubscribes to zero. Nobody does.How bad can a mistake really be?One cold database campaign we saw sent the same email twice (it happens). 7,771 contacts, 245 unsubscribes - and only six of those were down to the duplicate. The other 239 would have gone anyway.Plan for both outcomes, then hold your nerveBefore you activate a campaign, agree with your leadership team what success looks like (meetings, jobs on, placements - not opens) and what a wobbly first week looks like. Results come in a J-curve: the heavy lifting on your data comes first, the pipeline comes after. Pause halfway and you've done the hard bit for nothing.Want to talk it through?We love paying it forward!BOOK YOUR FREE CONSULTATIONPlus, we're covering all of this in our free 30-minute Bullhorn Power Webinar: BD Campaigns to Win Business:: Which campaigns win businessWhy Bullhorn Automation stalls after launch dayHow to hold your nerve until it pays back.When: Wednesday 21 October 2026, 3pm BSTHow long: 30 minutesCost: freeREGISTER HERE
