Blog Content
For many of my clients, Recruitment is now officially in a BD-first market.
For recruitment leaders, the challenge isn’t just finding new business; it’s finding the right business and winning it before the competition even wakes up. If your recruiters are still manually scouring the database or "spraying and praying" cold emails, and paying external systems like LinkedIn, Indeed, and job boards for leads, you are losing revenue to firms that have turned their Bullhorn stack into a high-precision sales machine.
Scroll down to watch the webinar.👇
🔢The Maths of Modern Business Development
Recent data from Bullhorn Grid shows a staggering divide between "traditional" recruitment firms and "automated" ones:
The Speed Gap: High-growth firms are 3.5x more likely to use automation to beat competitors to the first CV send.
The Admin Tax: The average recruiter loses 12+ hours a week to manual data entry. That’s two full days of lost selling time.
The Gold Mine: 76% of placements come from people already in your database, yet most BD teams ignore their own "warm" data in favour of cold outreach.
⁉️Are You Paying for a Recruitment Database or a Graveyard?
Most ATS/CRM platforms are graveyard-like: full of data, but nothing is moving - candidates, clients, sales - are stuck!
But the true ROI from Bullhorn comes when you combine Bullhorn’s core power with Automation, AI, and Analytics. You empower your humans to turn that graveyard into a "Predictive Sales Engine."
Instead of asking your team to "hit the phones harder," imagine a world where:
Analytics tells you exactly which clients are worth your time (and which ones to fire).
Automation nurtures prospects in the background while your recruiters are closing deals.
The ATS surfaces the perfect candidate for a "spec call" before the client even posts the job.
🚨Watch Our Bullhorn 4 BD Webinar
I see too many recruitment leaders struggling with "activity for the sake of activity." It’s time to move from "busy" to "profitable."
I audit too many recruitment workflows where BD has been made hard to manage and measure - mainly due to lack of structure and too many systems and too much dirty data.
This webinar recording is specifically for recruitment leaders who want to power up their Bullhorn tech stack for new business sales. I’ll be diving into the stats above and sharing at least 5 actionable tips across your Bullhorn ATS/CRM, Analytics, and Automation systems which you can implement immediately to:
Identify high-probability prospects.
Automate your processes to land more deals.
Reduce your team's "admin tax" to free up hours of crucial sales time per week.
Plus, we'll share at least 12 brilliant Bullhorn tactics you can give to your recruiters to help them use Bullhorn for sales.
Bullhorn ATS / Analytics / Automation / AI ROI
We are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.
We help you weaponise your people, data, time, and tech, so you can recruit and sell!
Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.
BOOK A FREE BULLHORN ROI CONSULTATION
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Recruitment Blogs / Tips / Webinars
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Lisa Jones
Blog
Vodcast: Recruitment AI ~ How to Use Tech Without Losing the Human Touch
Is Your Recruitment Tech Stack Keeping You Human, or Just Keeping You Busy? And Where Does AI Fit and Not Fit?I recently sat down with Raymond Pennie, the founder and CEO of Kyloe Partners, for as part of my recruitment leaders' vodcast series that went deep into the messy, exciting, and often confusing world of recruitment technology, and AI.If you’ve ever felt like your Bullhorn CRM/ATS is more of a "data graveyard" than a goldmine, or if the mere mention of AI makes you want to hide under your desk, this conversation was for you.Raymond and I didn't just talk about "plugging things in"; we talked about why so many recruitment leaders are currently suffocating under a mountain of manual admin, and tech and data, while trying to "stay human."Here’s a teaser of the big questions we tackled (and why you’ll want to catch the full recording):🤔The Recruitment AI Paradox: Why Leaders Overestimate Short-Term AI and Underestimate Long-Term ImpactAI is the smallest word having the biggest impact right now.Raymond dropped a truth bomb: most people are overestimating AI in the short term but massively underestimating it in the long run.Is AI going to be your best manager - keeping you on track and stripping away the boring bits - or your worst nightmare by micromanaging your every missed task?🤖We also discussed a terrifying new reality: AI vs. AI.When every candidate uses AI to craft a "perfect" resume/CV that matches your job description exactly, how do you actually screen for talent?Raymond shares a simple strategy to use recruitment technology to prioritise the right candidates and clients so you can get back to the human-to-human influence that AI simply can't touch.⛔Why Buying AI Recruitment Tools Isn't Enough (The 'Bandwagon' Problem)One of my favourite parts of our chat was about the "AI Bandwagon."Raymond’s advice?Buy the AI, but for heaven's sake, use it.Too many leaders buy recruitment tech as a defense mechanism or a "quota" to feel better about themselves or feel that they can at least say that they have what they need, only to end up trapped in long contracts with tools they don't understand.Ultimately the goal needs to be Bullhorn ROI, not simply lots of tech.We talked about the "Bruce Lee method" of recruitment leadership: why you might need to slow down in order to speed up.💸Data Enrichment in Recruitment: Working the Funnel from the Money EndWe moved on to the "V" word: Value. Not the fluffy kind, but the actual monetization of your data. Raymond explained why you should stop trying to "clean" a million records just for the sake of it. Instead, he shared a targeted approach—working from the "money end" of the funnel backwards.If you want to know how to stop "throwing crap at the wall" and start using data enrichment to find replacements before a candidate even leaves their role, you need to hear Raymond’s take on "Data Enrichment 101."The Bottom Line?Efficiency is one thing, but effectiveness is the next level. Don't let your recruitment technology prevent you or your recruiters from being human. Use it to ring-fence your candidate and client time so you can actually deliver a sustainable recruitment pipeline.Stay curious, stop panicking, and start picking the one or two things that actually resonate with your recruitment business goals.Ready to spend a speedy 19 minutes thinking about how to make your recruitment process more human with tech?Watch my 19 Minute Vodcast with RaymondBullhorn ATS / Analytics / Automation / AI RoIWe are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
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Wayne Barclay
Blog
Bullhorn Power Series ~ Stop Missing Out on Sales: 5 Tips to Use Your ATS, Automation, and Analytics to Drive BD
For many of my clients, Recruitment is now officially in a BD-first market.For recruitment leaders, the challenge isn’t just finding new business; it’s finding the right business and winning it before the competition even wakes up. If your recruiters are still manually scouring the database or "spraying and praying" cold emails, and paying external systems like LinkedIn, Indeed, and job boards for leads, you are losing revenue to firms that have turned their Bullhorn stack into a high-precision sales machine.Scroll down to watch the webinar.👇🔢The Maths of Modern Business DevelopmentRecent data from Bullhorn Grid shows a staggering divide between "traditional" recruitment firms and "automated" ones:The Speed Gap: High-growth firms are 3.5x more likely to use automation to beat competitors to the first CV send.The Admin Tax: The average recruiter loses 12+ hours a week to manual data entry. That’s two full days of lost selling time.The Gold Mine: 76% of placements come from people already in your database, yet most BD teams ignore their own "warm" data in favour of cold outreach.⁉️Are You Paying for a Recruitment Database or a Graveyard?Most ATS/CRM platforms are graveyard-like: full of data, but nothing is moving - candidates, clients, sales - are stuck!But the true ROI from Bullhorn comes when you combine Bullhorn’s core power with Automation, AI, and Analytics. You empower your humans to turn that graveyard into a "Predictive Sales Engine."Instead of asking your team to "hit the phones harder," imagine a world where:Analytics tells you exactly which clients are worth your time (and which ones to fire).Automation nurtures prospects in the background while your recruiters are closing deals.The ATS surfaces the perfect candidate for a "spec call" before the client even posts the job.🚨Watch Our Bullhorn 4 BD WebinarI see too many recruitment leaders struggling with "activity for the sake of activity." It’s time to move from "busy" to "profitable."I audit too many recruitment workflows where BD has been made hard to manage and measure - mainly due to lack of structure and too many systems and too much dirty data.This webinar recording is specifically for recruitment leaders who want to power up their Bullhorn tech stack for new business sales. I’ll be diving into the stats above and sharing at least 5 actionable tips across your Bullhorn ATS/CRM, Analytics, and Automation systems which you can implement immediately to:Identify high-probability prospects.Automate your processes to land more deals.Reduce your team's "admin tax" to free up hours of crucial sales time per week.Plus, we'll share at least 12 brilliant Bullhorn tactics you can give to your recruiters to help them use Bullhorn for sales.Bullhorn ATS / Analytics / Automation / AI ROIWe are Bullhorn experts obsessed with how recruiters can increase sales, reduce costs, speed up sourcing, and improve productivity.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
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Wayne Barclay
Webinar
Bullhorn Power Series ~ Stop Missing Out on Sales: 5 Tips to Use Your ATS, Automation, and Analytics to Drive BD
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Wayne Barclay
Webinar
Automation RoI Webinar Series: Unlock Bullhorn Part 6 ~ Data Wealth
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Lisa Jones
Webinar
Recruiter Productivity Series: Optimise Bullhorn Part 6 ~ Easy Candidate Management
