10 Email Stats Every Recruiter Needs to Know Before Sending a Spec CV
Recruiters want more time and a stronger pipeline. But 70% of jobs are never actually advertised, and it can take up to 18 calls to speak to a prospect… recruiters are in a JAM … The term “Spec CV Send” is used every day by recruiters, but the problem with emails is that they are often not received, or actioned. And lead lifecycles of 24 hours means it’s a race to the top of an inbox! What’s the fix I tell my clients about to help recruiters market their candidates better and make more placements? Now, more than ever, recruiters need their emails to WORK, not simply get sent!10 Ways to Get in Gear With Your Email Marketing, Recruiters! There are stats galore about email marketing, so I wanted to create a simple list to get you focused on transforming the way your email comms work, and how they can impact on your lead generation and conversion. The stats speak for themselves. What’s important is what you’re going to do next? Keep doing the same as you are now, and flogging a dead horse, or evolving your email approach to improve your pipeline and take-home pay? What Makes Your CV Email So Special?Some Stats to Get You Focused on Being Better with Your Email Comms!Your clients receive on average 121 emails a day! (30 billion emails were sent last year.) Only 2 out of 10 mails ever get opened! A lot of tech means that 20% of emails never even get to your client! Tips to Get Your Spec CV Send Email Opened 61% of clients will open your email if the previous mails you sent / chats you’d had were relevant to them. Relationships! 47% of contacts will open your email based on your subject line. WIIFM! Personalising your email generates 26% more chance of it being actioned. John! There is a 30% higher chance of your email being read on a mobile device, than desktop. Short, sweet and relevant! Converting That Email into An Opportunity – Get Organised! Emails are likely to be opened within an hour.Leads die within 24 hours.Recruiters who use their CRM are 34% more productive. Our Adapt and Bullhorn HIIT (recruitment training) helps you nail this!We have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Adapt Hacks, Bullhorn Hacks or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Sales and Marketing! This Is Your Time to Pit, Not Stop!
I ran a webinar with APSCo for Recruiters, Sales and Marketers.Recruiters, I bet you’re getting calls by the second from:Clients who are withdrawing vacancies or, giving you too many to viably work on.Candidates deciding to NOT attend interviews, or who are looking for work.Marketers, I bet your inbox is full of emails asking:What costs you can cut.What campaigns you can set up to make the pain go away.What stuff you’d like to buy to make the pain go away – the irony!Sales pipelines are either drying up, or job applications and excess jobs are flooding inboxes and causing bottlenecks.Sales and marketing are challenging at the best of times… But now, This is a REALLY challenging time.It’s time to focus on positive and effective methods to help you make a difference to your 3Cs – candidates, clients, colleagues.Perhaps one way to see this time is as a pit stop – you’re in your formula one car, the ignition is on, you know at some point you need to get back out on to the track. What can and should you do to be ready?How can sales and marketing work together and be smart in this turbulent time – especially when you are all geographically disconnected and working from home?Watch this Recruitment Sales and Marketing Against Corona Virus WebinarClick here for the slides for this sales and marketing webinar HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
The Adapt Playbook to Improve Speed and Pipeline!
Bullhorn has bought Adapt, but moving from Adapt may prove to be disruptive for Recruitment Leaders and Recruiters. Focusing on your coolest tool, recruiters, can only improve your business. If you're aiming to push that 43% attrition rate down and your placement rate up then the Adapt Playbook will be the perfect place to start! Adapt – Your Essential Guide to Improving Speed and Pipeline We've built The Adapt Playbook to help you refocus on Adapt and use it to generate speed and pipeline. The stats speak for themselves: Continuous training improves sales by 50% Active use of CRM improves sales by 29% and productivity by 34% 73% of recruiters tell us that they are suffering a candidate shortage. You need more time and a stronger pipeline of candidates and clients. You need to improve your CRM usage, whether it be Adapt, or Bullhorn. Watch this space – the Bullhorn Playbook is coming! HIIT Training for Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FREEREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAININGDOWNLOAD YOUR ADAPT PLAYBOOK
Bullhorn Buys Adapt – What Does this Mean for You?
Recruiters, I assume you’re keen to be smarter and bill more this year. You could be 29% more profitable when you use a CRM. Plus 34% more productive! But just as you’re focusing on Brexit getting “done”, and impeachments, 2 things happen to cause a major disruption in The Force!Star Wars 9 wasn’t as good as it could have been Bullhorn Buys Adapt!Bullhorn Buys Adapt… What Happens Now?Actually, not much changes – read Bullhorn’s FAQs on their website:We are committed to supporting Bond customers and ensuring that they are successful moving forward. While we have no plans to accelerate development of new features as part of Bond, we will maintain support for the existing product for the indefinite future. So, Adapt isn’t being “sunsetted” (retired), and Bullhorn will continue to have developers maintaining the product. But, really, what many of our Adapt clients tell me is what they have today works for them. The issue they have is their recruiters’ usage of Adapt, rather than the Adapt CRM itself – and that’s what needs fixing in 2020!I’ve checked in with my team of Adapt trainers (the best Adapt trainers in the business!) and listed below are our 5 reasons to get your Recruiters trained to use Adapt better. Training your recruiters to use Adapt to source, attract, convert, and place candidates and clients is a key goal. You never know, this may also help you retain your recruiters too?Note: if you’re migrating to Bullhorn, keep watching – the tips below are just as useful. We train recruiters to use Bullhorn too!1. Are You Suffering from the 72% Placement Issue?72% of the placements made last year were with candidates you already had (before you spent at least 13 hours sourcing them from LinkedIn and job boards.)So – training your recruiters to clean up (some of their) data and working it is the crux of all of the things you need to do this year.In fact, Bullhorn’s research on what you want to improve tells me that 55% of you see speedier sourcing as your key goal. 2. Recruiters are Distracted 36 x An Hour… No Time for Calls! Recruiters are checking their emails 36 x an hour, and mobiles phone 45 x a day…What a waste of time! Time is needed make calls and interview candidates / convert clients.Again – how have your teams been trained to use Adapt to run their desk?Every client we work with wants their recruiters to make more viable calls… How are you using Adapt to generate warm call lists and turn those candidates and clients into invoices?80% of you want to be more organised, using technology! Adapt’s Planner is a fabulous tool to create order out of potential chaos.3. Your Attrition Is Affected by ChangeThe recruitment industry suffers a whopping 43% attrition rate – and this is often down to a lack of training on core systems. For example, the CIPD note that 2/3 of leavers claim a lack of training is their main reason for quitting. Ask yourself:What training are you delivering this year to KEEP your staff? How are you planning on making them more productive and effective recruiters?It is likely that you have the three things you need…PeopleDataSystemBUT the purpose and process are missing.Did you know that continuous training can increase sales by 50%? More training = more sales!4. How Much Money Are You Spending NOT Using Adapt? Perhaps £140,000?We recently “traffic lighted” a client’s recruitment workflow. What were they doing well (green)?What needed a little retraining (amber)?What parts of the recruitment workflow were they not delivering through Adapt, or not delivering at all (red)?The outcome? We found that a team of 40 recruiters were “drowning” in data and systems and were spending in excess of £140,000 using systems other than Adapt.Plus, dirty data, unhappy recruiters, useless MI, and no doubt lots of missed sales opportunities. (Hence no budget for training!)Processes and ROI skewed by “too many systems not enough process”. (It doesn’t cost £140k to train your teams to use Adapt!)5. 60% of Candidates Have a Poor Experience… But What About Recruiters?There is so much online about the poor candidate experience, and APSCo tells us that most of you want to fix this issue - but what about the recruiter experience? 2/3 of recruiters who quit last year stated "you didn't train me" - what a terrible waste of time and resource, when it takes approx 6-12 months to get a recruiter to decent billing levels. (It costs approx £10,000 to replace a recruiter!)What’s your plan this year to improve your teams’ experience of recruitment and sales? Surely their happiness directly affects that of your candidates (and clients)? And you'll save £100,000s!Adapt CRM: “It’s What You Do With It That Counts!”We’ve spent the last 20 years working with Bond / Erecruit / Bullhorn – we’re pretty good at Adapt and Bullhorn adoption and recruitment training. In fact, we’re one of the few teams who know the difference between the two.Recruitment is a tough market, made up of busy recruiters and sales people. If you’ve not got the time, mindset, or budget to move from Adapt this year think:“It’s what you do with it that counts!” HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FREEREAD ABOUT OUR Recruitment TRAININGBOOK A CALL TO DISCUSS Recruitment TRAINING
Adapt Tip for Recruiters Who Need More Time and Friends
All Recruitment Consultants and Resourcers using Adapt need to know this simple and effective hack, and likely save 13 hours a week and make more friends whilst they're at it! Watch this Adapt tip and make more calls and generate a stronger pipeline.It will help you streamline your sourcing and business development processes and allow you to collaborate effectively as a team. After all, 40% of recruiters said that their number one goal is to improve the candidate experience and Adapt processes can drive this. 1 in 3 recruiters feel that they are not using their technology well enough to improve internal operations want to fix this issue.We want to save you clicks and time spent on lengthy tasks, and definitely want to help you reduce duplication – something that is rife across recruitment. How Can Adapt Give You More Time, and Make You More Friends?You have sourced from Adapt first to quickly access the best, relevant candidates… the ones you already have a relationship with and will take your call.That’s a great start!But your colleague is spending time finding the same candidates, or even worse, not finding the right candidates. This Adapt tip will help you share your saved candidate lists to source effectively as a team. This Adapt Training hack can also help with marketing content to nurture your candidate database, provide leads for colleagues in different teams, or even help your back office team effectively manage your temps and contractors efficiently and with the best service. We run the best Adapt Training and this Adapt tip always get the green light in our training sessions and webinars.Do you spend too much time on internal recruitment processes?Do you need to work better as a team?Is your candidate and client experience top notch and helps you improve your speed of placement?This Adapt training tip will show you how to:Hand over tasks to a colleague – using AdaptSave time building saved listsSend the best talent pool to a colleague quicklyWATCH THIS ADAPT HACK AND SAVE 13 HOURS A WEEKOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Adapt Smackdown 2: 4 Hacks to Manage Your Recruiters Through Adapt
We ran a webinar for recruitment leaders who need to be able to manage their teams more effectively. You need more time, more effective staff and less stress. You can use the data in Adapt to manage your recruiters and this webinar will show you how.Recruitment Leaders! Manage Better with AdaptThe recruitment leaders we work with tell us that they want to lead from the front. Spreadsheets are not a great way of managing data (or staff) – and you have a goal of “AdaptFirst”.Perhaps you have little visibility of what your recruiters are doing – apart from billing (or not billing)Meetings are stressful as you have to scrap around for information from spreadsheets and whiteboardsYou want to be more connected to Adapt. Your recruiters use it, but you often think “What’s in it for me?” (WIIFM) Hold on! OrWhat's in it for managers?You want to manage your teams effectively, so you can support them to bill more – and be the best manager you can beDuring this Adapt Training Webinar, we have the best 2 Adapt Trainers in the UK having a “smackdown” with a goal of giving you some quick hacks to help you manage your recruiters more effectively, create time in your day and help you be a more effective leader.This is part 2 of our “Smack down” series. Watch Part 1: How to Manage Your Recruitment DeskWatch the Adapt Training Smackdown for Recruitment Managers belowOur recruitment community loves our Adapt, Bullhorn, Inbound Sales, LinkedIn, Job Adverts and recruitment training hacks. Click the links to get more, and sign up to our Recruiter Hacks Newsletter to receive them as they are published.Never miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Adapt Hack - Improve your Candidate Attraction by 400%
This Adapt training tip is for perfect recruiters who need to prevent their candidates from working with other recruiters - and ultimately protect their sales pipelineCandidate experience is at an all-time low of 60% “unhappy”. This 1-minute Adapt tip will help you to stay engaged with your existing candidates, so they don’t find another recruiter and mess up your pipeline (and make you swear!) (And there are LOADS more Adapt Training tips on our Recruitment HIIT on demand training platform. Click for a free trial.)Improve Your Candidate Attraction by 400%Recruiters love our monthly Adapt Training Tips – these 1-minute videos help you improve speed and sourcing. We know you need more time to bill! Why are you spending 1/3 of your week sourcing when you have enough data already - candidates are 4 x more likely to work with you if you give them interview feedback. The recruiters I train on Adapt love how the interview feedback feature helps them to create the best candidate experience. They love how this helps them to build candidates loyalty and protect their sales pipeline. Are you missing a vital opportunity to engage with your candidates and give them a first-rate experience? Are you working in a candidate-short market, and feel like you’re sourcing all of the time? Are you at risk of losing money to your competitors? Perhaps you know that communication is the key to keeping your best candidates but you’re not sure when you should do it? This Adapt tip will help you build and maintain relationships with your candidates - protect your candidates, your pipeline, and your salary! We LOVE this Adapt Hack, and when we show recruiters, it really helps them focus on what they need to do to recruit and sell more and gives them more of that critical phone and face time. Watch your 1-minute Adapt tip here and protect your candidate pipelineNever miss an Adapt Hack again – sign up to receive your Adapt Training newsletter today.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIITREAD ABOUT OUR ADAPT TRAININGBOOK A CALL TO DISCUSS ADAPT TRAINING
Marketers Go AARRR, and Other Recruitment Marketing Tales
Recruitment Marketers, whether they are APSCo members or not, need to come to this Recruitment Marketing event: April 22, London.I've joined as co-chair of the APSCo Marketing Forum to demonstrate my "making a difference" and "passion" values. As a mentor and coach to recruitment marketers, this forum is a great opportunity for me to pay it forward, whilst also supporting APSCo, who have been really good to my business and I - especially awarding us APSCo Affiliate of the Year (yes - time to brag!)Recruitment Growth StrategyAs a marketer in recruitment, you should be tasked with not simply colouring in and brand, but directly impacting on business growth. Nick Harriman, Head of Growth at Sonovate is going to talk about the AARRR model and how it can impact on your recruitment business and take you beyond "the colouring-in-department". Nick will demonstrate this by working through some examples and run an interactive session so you can take away and implement ideas right away. Result!A Career in Recruitment MarketingRichard Turrell, Head of Marketing at Handle Recruitment will talk about how recruitment marketers can lead from the front and develop a career in recruitment marketing. It's a great opportunity to learn from someone who does the job and adds massive value to their recruitment business.REGISTER FOR THE APSCO RECRUITMENT MARKETING FORUM HERERecruitment HIIT for Marketers! Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT MARKETING TRAININGBOOK A CALL TO DISCUSS MARKETING TRAINING
Recruitment Leaders are Pretty Frustrated
Recruitment leaders are pretty frustrated…For themselves (UK average of 43% attrition)For their managers (poor-performing staff) For their recruiters (dirty data, lack of training and process, systems coming out of every orifice)Recruitment Agencies are in PainThey’re distracted by:Checking their emails 36 x an hour and mobiles 47 x a daySpending (UK average) 13 hours week sourcing candidates they already have on their Bullhorn / Adapt systemsManagers spending 26% of their day managing dataWorking new leads as they have no process for keeping existing clients (even though the probability of selling to existing clients is 60-70% as opposed to 5-20% new business!)In fact – they are so distracted they can’t make the right calls or be tenacious enough to tackle pain point 2 and 4.Recruitment Leaders are Blowing ProfitSpending on average £10k per new starter, as the previous cohort didn’t cut itRecruitment CRM that their staff insist doesn’t drive the process“Compensatory” tech and 3rd party systems which forgives point 2 and creates more distractionsDelivering the wrong training - recruiters are screaming for "consumable" training, ideally OnDemand HIIT-style training (hence why my team and I have created recruitment HIIT)Running a recruitment business is painful!And then you hear about technology which will make the pain go away! Another distraction?Kevin Green Said: 85% of the Value of Your Business is in Your PeopleWhy are 2/3 of your leavers quitting either directly or indirectly through a lack of training? And why are you buying more recruitment tools, when they can't use what they already have? Why is the most important recruitment tool being under invested in... The Recruiter!(What would Kevin say?)I say,fixate on recruitment tech that takes the pain away...that takes away the distractions and the attrition! Focus on your CRM - CRMFirst is my mantra!Using your Recruitment CRM correctly can:Boost Sales by 29%Reduce your attrition by 2/3Prevent the crazy distractions above – no-one is ever trained to check their emails 36 x an hour!Training your staff is an important strategy for this year. Training them the right way is critical.Would 50% More Productivity Suit You?Blended learningis the route to success. OnDemand high intensity interval training, blended with practices, quizzes, webinars, and face to face - recruiters are likely to be 50% more productive with continuous and speedy training! Hence recruitment HIIT.Not training your staff, then blowing £10k replacing each individual… distracting and expensive!If the average recruiter takes 6-12 months to be effective, and then quits, no wonder being a recruitment leader is a tough gig!If experienced recruiters drown under the weight of too much data and systems, please grab the chance to "reboot" them.Just as it's cheaper to sell to existing clients, it's MUCH cheaper to keep your staff then re-recruit!Make the Pain Go AwayI spoke at the Recruitment Agency Expo in February about how recruitment technology should boost process and sales, not simply replace recruiters and increase your expenses.See my slides below – and please arrange a call with me if you want 2020 to be about less distraction, less leavers, and more sustainability and profit. I’m on a mission to work with you to take the pain away.Recruitment Technology and the Rise of the Machines from Barclay Jones: Making Recruiters More SuccessfulContinuous Blended learning is the route to success, not just recruitment training. OnDemand high intensity interval training, blended with practices, quizzes, webinars, and face to face - recruiters are likely to be 50% more productive with continuous and speedy training! Hence recruitment HIIT.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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