“I would absolutely recommend Barclay Jones to other recruitment businesses – because the knowledge they have is invaluable in terms of the recruitment industry.”
Emma Tait-Barber, Marketing Manager
How Did We Help?
Finlay James are specialists in global IT sales, IT and marketing recruitment.
They wanted to improve their brand, improve recruiter effectiveness, invest in their marketing manager and create a strategy to increase leads, candidate attraction and recruiter retention.
We coached their Director and mentored their Marketing Manager with:
- Digital strategy and social media strategy
- Marketer mentoring, marketing ROI and independence
- Advisory on lead generation
- Content planning
- Email Marketing campaigns
- Recruiter success: LinkedIn, LinkedIn Recruiter, Content Planning and Innovative Job Adverts
We delivered a discovery workshop to present our view of their current marketing strategy (and that of their competitors). We then worked with them on a monthly basis to mentor / coach / train the Directors / Marketing Manager / Recruiters.
I’ve really enjoyed my time with Finlay James – the team are a great bunch. Emma especially is a really positive spirit and very talented. The team are are dynamic, passionate and really proud of their clients and candidate care.
Lisa Jones, Director
What Is the ROI?
Our goal was to make sure that we were getting the most out of our social media streams and to become more strategic with digital recruitment marketing. We also wanted to get our consultants engaged with social media and content creation.
Working with Barclay Jones has been really great. It has been an informative and insightful experience. I have been really engaged and feel like I have learnt a lot about the various streams and marketing best practice on how to be competitive in the recruitment industry.
They have also also helped me become more independent. My experience of working with them in three words? Informative, Insightful and Engaging!
I would absolutely recommend Barclay Jones to other recruitment businesses – because the knowledge they have is invaluable in terms of the recruitment industry.
Thanks to the Barclay Jones team we now have a well-documented and robust content marketing plan as well as a social recruiting strategy.