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Recruit4Vets / Recruit4Health

Recruitment Marketing Academy: Mentoring, Strategy and ROI

“Barclay Jones is the missing link between recruitment and marketing.”

Ella Snowball, Managing Director
Recruit4vets / Recruit4health

“Three words to describe my experience – supportive, inspirational and engaging.”

Kelly Worrall, Marketing Manager

How Did We Help?

Recruit4Health and Recruit4Vets are Healthcare and Veterinary Recruiters, specialising in the placement of locum and permanent Veterinary Surgeons, Veterinary Nurses and healthcare professionals.

They approached us as they were growing their brands and wanted to skill up their recruiters to be more effective with digital marketing, and mentor their marketer to create strategy and tactics to improve brand, reach and ROI.

We delivered training and mentoring on

  • Digital strategy and social media strategy
  • Marketing ROI
  • Lead generation and candidate attraction
  • Content planning and marketing
  • Email marketing campaigns
  • Recruiter success: LinkedIn Training, Innovative Job Adverts and Content Planning

We initially delivered a discovery workshop to report back on our view of their current strategy (and that of their competitors). We then worked with them on a monthly basis to mentor / coach / train the Directors / Marketer / Recruiters.

The goal: to create successful strategies with digital and social technologies – to generate leads and attract locums and permanent healthcare and veterinary staff.

Lisa Jones, Director
Barclay Jones

What Is the ROI?


I wanted to improve our brand and needed help in understanding marketing in recruitment.

We approached Barclay Jones because they market themselves very well. There are not many recruitment owners who have real marketing experience – so Barclay Jones is the missing link between recruitment and marketing.

They helped us look at the ROI and trained my team to focus on this too. We now have trackable data of every marketing project for ROI. In addition we have a marketing executive who understands how to market a recruitment business and is also more organised.

I know which strategy is practical and will help me capitalise upon social media and recruitment technology and we are becoming a market leader in what we do online.

Barclay Jones are experts, fun and forward thinking but understand the importance of people’s time. They get things done.

Ella Snowball, Managing Director


My goal was to develop my marketing skills and learn more about marketing within the recruitment industry. Brand improvement was also key, along with improving our reach.

I enjoyed working with Barclay Jones and my knowledge increased greatly – it was reassuring and inspiring. It was great to have someone to give me confidence and guide me to do the right things to help Recruit4 develop our brand and grow.

I would absolutely recommend Barclay Jones to other recruitment businesses – because of the support that they provide.

I now have a strategy in the sense that everything is now in order and I know how to move into 2017 with my plan.

Kelly Worrall, Marketing Manager

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We are award-winning leaders in recruiter success training, recruitment technology strategy, and digital marketing strategy for the recruitment industry. We make recruiters more successful.

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Barclay Jones
114 Harrogate Road, Chapel Allerton.
Leeds, LS7 4NY

T: 0333 9000 987

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