Digital marketers need skills like:
- Being superhuman time-warping multi-taskers!
- Being a techie, as well as getting offline as it’s so distracting
- Keeping recruiters happy 24/7
- Commercial awareness – getting and delivering ROI as well as mailers, tweets and content
Technology can really help with this so I thought I’d share what I show the recruitment marketers that I mentor. I use lots of apps and software, but there are the ones which are at the top of my list right now:
Trello – Get Organised and Effective
Each of our client projects is run through it as an internal project management tool. When we start working with a new client, we create a Trello board for them and work with them through it to generate lots of lovely outcomes. It massively improves communication, visibility of activities and it means that I can focus on specific clients / projects without getting overwhelmed with all of the other tech that I am surrounded by.
So many of the recruitment marketers and techies I mentor suffer from option paralysis that this system really helps with focus and delivery. And there’s nothing like moving a card to Done to give you a smile.
This is really good on Mobile too.
Buffer – Scheduling, Time Warping and Metrics
‘nuff said by lots of others.
My team (and my clients) use either Buffer Awesome or Buffer Business. £10/£50 a month to run some of your social streams is pennies and the benefits are huge.
Note: Never aim for a totally free real estate of social media – you’re kidding yourself if you think your time is worthless – it’s the most precious thing you have and one of the few entitles on the plant you can’t recycle!
This is also great on Mobile.
Popplet – Brainstorming, Content Creating and Generally Awesome
One of the recruitment marketers I work with introduced me to Popplet.
Seriously, I love it. It helps me get my head straight. It’s great for brainstorming and mind mapping.
It also helps me get things in to a graphic format to help with client presentations and also ideas for my own business
What tools do you rate? How do you stay organised?