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Getting Real ROI From Your Recruitment Technology

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As part of my Recruitment Leaders podcast series on SoundCloud I spoke with Wendy McDougall from Firefish.

Wendy is CEO and Founder of Firefish Software – A CRM and ATS Recruitment Software for recruitment agencies. She has some fantastic ideas about how recruitment leaders can actually make money from their Recruitment CRM.  Every leader wants to do this.

We chatted about:

  • How Wendy is keen to help recruiters to predict what their revenues are going to be.
  • If you know what you have, then you can put a price on it so how can you put a value on your recruiting data?
  • Recruiters are working too many jobs, and this affects their ability to place, and overall allow recruiting leaders to predict their pipeline / profitability
  • Are people the most precious asset in your recruiting business, or is it data?
  • How can you use your Recruitment CRM to predict your revenue?
  • How can marketers and finance teams in recruitment using predictive recruiting?
  • The biggest barrier to predictive recruiting is that too many recruiters see data as admin
  • We should start to measure the time we spend resourcing a vacancy – how can we do this?
  • Which metrics are crucial to a recruitment leader and how can recruitment CRM support?

This is a great listen for recruitment leaders who are keen to grow their businesses and understand how important data is in their strategy.

Listen here.


Our Recruitment Leaders Podcast Series

So far we have interviewed the following recruiting / marketing / tech leaders:

Brandon MetcalfTalent Rover: Listen to Talent Communities and Recruiter Contol

Tracey BarrettBlueSky PR: Listen to Recruitment Marketing and PR in 2015

James NathanThe James Nathan ExperienceTurning Candidates into Clients

Stephen BarnhurstBroadbean: Listen to Jobs and Marketing for Recruiters

Stephen O’DonnellPC Evaluate: Listen to Psychometrics and Recruitment Process

Alan HiddlestonFirefish: Recruitment CRM, Listen to Recruitment Marketing

Nick EllisHirabl: Listen to Back door placements and how to catch them

Alex MoyleElevated Recruiting: Listen to How to Build  High Value Recruitment Business



Listen to our SoundCloud account (while running, driving, cooking, working. multi-tasking, recruiting)


“Have the leaders in recruitment  in your ears” – Tweet this


Thanks Wendy for a great podcast!

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