To generate tangible ROI through marketing, recruitment leaders should be focused on the 3Cs of recruitment marketing: Candidates, Clients, Consultants!
They are the key three audiences of any recruitment business, so KPIs and day-to-day metrics need to be focused on these to create a profitable marketing strategy.
Discover the KPIs to Grow Your Recruitment Business
Lisa Jones delivered a popular session at the APSCo M Squared event in March to show recruitment leaders and marketers how to create marketing strategies for their recruitment businesses that drive profit, ROI and growth.
Four Steps to Recruitment Marketing ROI
This was an interactive session with four key takeaways:
- Vanity vs. Sanity – generating profit, not tweets
- What does ROI look like in recruitment marketing?
- How Sales and Marketing should work together to generate the right leads
- Which KPIs your recruitment business should be focusing on to see ROI and growth from marketing
It’s time to start generating ROI from your recruitment marketing strategy, not just content and tweets…