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Recruitment Websites, Digital Marketing and ROI: JXT’s Nikki Alexander and Andy Wyschna

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We’re back with another episode in our Recruitment Leaders Podcast – and this time we’re speaking to Nikki Alexander and Andy Wyschna of JXT. We’re passionate about transforming recruitment businesses with tech and digital marketing, so this was a match made in heaven!

So John Wannamaker said more than one hundred years ago:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.

Even though we can land a robot on a comet, run a marathon in space and tell a dog from its nose print, we still don’t understand that recruitment websites can deliver more ROI than brand awareness and clicks… wake up recruitment leaders!

We talked about: 

•    How do you get ROI from recruitment websites?
•    Why is SAAS necessary for a website?
•    Saas websites are less cost effective for recruiters, aren’t they?
•    What needs to change with recruitment websites and digital marketing for recruiters to get ROI from recruitment websites?
•    What are recruitment leaders forgetting to do when they implement a new recruitment website?
•    What 3 things do they think recruitment leaders and recruitment marketers need to stop doing in 2017?

Listen below…

Listen to Our Recruitment Leaders Podcast Series

Listen and subscribe to the rest of our Recruitment Leader Podcast Series on Soundcloud or find us on iTunes!

So far we have interviewed the following recruiting / marketing / tech leaders:

Brandon MetcalfTalent Rover: Listen to Talent Communities and Recruiter Contol

Tracey BarrettBlueSky PR: Listen to Recruitment Marketing and PR in 2015

James NathanThe James Nathan ExperienceTurning Candidates into Clients

Stephen BarnhurstBroadbean: Listen to Jobs and Marketing for Recruiters

Stephen O’DonnellPC Evaluate: Listen to Psychometrics and Recruitment Process

Alan HiddlestonFirefish: Recruitment CRM: Listen to Recruitment Marketing

Nick EllisHirabl: Listen to Back door placements and how to catch them

Alex MoyleElevated Recruiting: Listen to How to Build  High Value Recruitment Business

Wendy McDougallFirefish Software: Listen to Getting Real ROI From Your Recruitment Technology

Simon LewisOnly Marketing Jobs: Listen to Smart Recruiters Know Great Marketing is Critical

Olly WrightBMS: Listen to Short Sharp Marketing Tactics and the Guide to Recruiter Happiness

Graeme Read3RInside and APSCo: Listen to Improving the Value of your Recruitment Business

Greg SavageThe Savage Truth: Listen to Improving the Value of your Recruitment Business

Matt WrightStitched: Listen to Are Recruiters Drowning in Information and Data?

Listen

Listen to our SoundCloud account (while running, driving, cooking, working. multi-tasking, recruiting)

“Have the leaders in recruitment  in your ears” – Tweet this

Thanks to APSCo for posting!

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