Recruiters are addicted to LinkedIn – but are they using it well? Are they spending too much time on it?
Here my 10 commandments for getting the most from LinkedIn and generating ROI.
We run lots of LinkedIn training for Recruiters, so some of you reading this will have heard this before, but as my household is dominated by men, I am used to repeating myself (#socialmediasexism?)
These are my own thoughts. I would love to have yours too:
- Connect regularly with real as well as potential clients and contacts – have daily targets!
- Don’t be stuffy and just focus on decision makers – all levels in a business are influential.
- Update your profile status at least once per day – keeping in people’s peripheral vision is key. (Step away from sheep bleating about jobs syndrome).
- Update your company status at least once a day – people follow your company for a reason.
- If you are selling your recruiting services, simply chucking your CV into LinkedIn won’t cut it – what are you offering and why should I connect with you?
- Put a reason for connecting in your invites: I can’t bear it when people don’t bother telling me why I should connect this them… It’s like receiving a birthday card with no message!
- Regularly request recommendations, for you AND for your company services. The timing of this request is crucial – don’t wait for your client base to forget how amazing you are…
- Get your company page working hard… so few recruiters have bothered with this.
- Regularly check who’s been looking at your profile – I see LinkedIn a little like kiss chase… lots of fun when your client base takes a peak at your profile – but rememeber to take action on what you see!
- Take part in Groups – don’t just mine them for contacts.
And whatever you use LinkedIn for, the result should be what I call multi-tasking… coming back from a client meeting / client delivery and seeing loads of lovely impressions on your company pages, or connections from your ideal candidates and clients.
Any thoughts? What do you do that works for you? Please comment.
We run LinkedIn for Recruiters courses for time-starved recruiters, who think they have a handle on LinkedIn, but want to improve their profile, increase their relevant application response and place more jobs.