Recruitment Marketing Training

We coach, mentor and train all levels of marketer, in innovative recruitment marketing strategies to improve brand, leads, sales and profit. Less colouring in, more ROI.

We help Recruitment Marketers generate the 4Cs - candidates, clients, colleagues and cash!

We help you create and tune your recruitment marketing engine: SEO, Content Marketing, Social Media, Recruitment Websites, Recruitment Awards, Internal Recruitment Marketing Strategy, and Email Marketing - all of them focused on candidate, client, and colleague attraction and conversion.

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About Our Recruitment Marketing Training

Marketing within a Recruitment business needs to be sales-led. We deliver innovative and commercially-focused mentoring and training to help recruiters and their marketers be more successful.

  • Recruitment Leaders want to improve growth and profit.

  • Recruitment Marketers want to improve brand, and generate leads.

  • Recruiters want to improve their talent pools, speed and effectiveness.

We are focused on helping Recruitment Marketers deliver ROI.

What Marketers Say About Our Recruitment Marketing Expertise

CASE STUDIES
  • Brian Cunningham, Managing Director

    Bullhorn Training
    Allen Recruitment

    “We would absolutely recommend Barclay Jones, they are the most professional trainers that we have come across. Now we have a partner who understands our recruitment business, Bullhorn and how we use it. Luke is a former recruiter who clearly “got recruitment”. We ran several sessions and Barclay Jones were constantly looking to improve and adapt the training to make it work well for us.”

  • Paul Dickens, Operations Director

    Adapt Training
    ATA Recruitment

    We would definitely recommend them to other recruitment businesses – other than the fact this may limit their time for ATA! They “get” the problems that we face and have never recommended a solution that we didn’t need. We trust them. As a result of this training we now have someone who understands how to engage our recruiters and train them on our version of Adapt. We can focus on the core activity to get a return on investment. We have an increased awareness of how Adapt can make recruiters successful.

  • Andrew Yarwood, Group Marketing Director

    Recruitment Marketing Strategies
    Fircroft Recruitment

    "After working with Barclay Jones I have more confidence in what I am doing, and in the ability to know the questions to ask. I can rely on Lisa – she has challenged my team and I to develop award-winning strategies – we won the Recruiter Award for best marketing team. My time with Barclay Jones in three words? Fun, insightful, delivering." 

How We Help Recruitment Marketers

recruitment marketing training

Recruitment Marketing Discoveries

We kick off your Recruitment Marketing Strategy and mentoring with a Discovery. You need to be clear on the opportunities you have to improve and the ROI it will have on your business.

We benchmark you over 11 key areas:, including, website and SEO, content, job adverts, internal recruitment, lead generation, candidate marketing, email marketing, social media, competitors, recruiter success...

We follow with a Digital Recruitment Marketing Strategy Workshop for your stakeholders to deliver our ideas on your annual recruitment marketing strategy, and focus on what we call your first 90 day "Rock" - issues to be fixed, and ideas to help you drive your recruiting and sales pipelines.

recruitment marketing mentoring

Recruitment Marketing Mentoring

Recruitment Marketing Projects Delivering the 4Cs

Recruitment Marketers and their Leaders tell us that we deliver the best recruitment marketing mentoring. We train marketers to deliver the 4Cs - candidates, clients, colleagues and cash! We advise and train on key projects such as:

  • We help you win awards with our Recruitment Awards training.

  • We improve the ROI of your recruitment website with our Website Project Management mentoring and SEO training.

  • We generate leads through our Content Marketing training.

  • We help you attract and engage recruiters for your own business with our Internal Attraction strategies.

  • We increase recruiters' phone and face time through our Email Marketing Strategy training.

  • We increase your followers, leads and opportunities through effective Social Media Strategy training.

We are an innovative and well respected team of recruitment and marketing trainers who increase confidence in marketing - we connect sales and marketing to create an effective commercially-focused team.

Andrew Yarwood, Group Marketing Director

Recruitment Marketing Strategies

Listen to Andrew Yarwood, Group Marketing Director!

"After working with Barclay Jones I have more confidence in what I am doing, and in the ability to know the questions to ask. I can rely on Lisa – she has challenged my team and I to develop award-winning strategies – we won the Recruiter Award for best marketing team. My time with Barclay Jones in three words? Fun, insightful, delivering." 

Recruitment Marketer Media Centre

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