Recruitment Marketing Training and Mentoring
Recruitment Marketers and their Leaders tell us that we deliver the best recruitment marketing mentoring and training. We train marketers to deliver the 4Cs - candidates, clients, colleagues and cash! We advise and train on key business growth projects.
We increase recruiters' phone and face time through our Email Marketing Strategy and Content Marketing training.
We help you win awards with our Recruitment Awards Strategies and Training.
We improve the ROI of your recruitment website with our Website Project Management mentoring and SEO training.
We help you attract and engage recruiters for your own business with our Internal Attraction strategies.
We increase your followers, leads and opportunities through effective Social Media Strategy training.
We are an innovative and well respected team of recruitment and marketing trainers who increase confidence in marketing - we connect sales and marketing to create an effective commercially-focused team.
Start with a Marketing Discovery
We kick off your Recruitment Marketing Strategy and Mentoring with a Discovery. You need to be clear on the opportunities you have to improve and the ROI it will have on your recruitment business.
We benchmark you over 11 key areas: including, website and SEO, content, job adverts, internal recruitment, lead generation, candidate marketing, email marketing, social media, competitors, recruiter success...
We follow with a Digital Recruitment Marketing Strategy Workshop for your stakeholders to deliver our ideas on your annual recruitment marketing strategy, and focus on what we call your first 90 day "Rock" - issues to be fixed, and ideas to help you drive your recruiting and sales pipelines.
Recruitment Marketing Mentoring
Through our Recruitment Marketing Academy, our mentoring and coaching ensures that your recruitment marketing strategy is commercially-focused and delivers excellence and ROI – it even helps our clients win awards for their marketing departments!
We love working with recruitment marketers – whether they be global heads of marketing looking for strategic guidance, or marketing executives wanting to generate the 4Cs - candidates, clients, colleagues, and cash. They all want to stay current, impress and engage their recruiters, generate leads, talent and ROI for their business. They want to be more than just a “colouring-in-department”.
Research shows winning an award can increase sales by 37% – and simply becoming a finalist can increase sales by 17%! We are judges for some recruitment awards, and are an award-winning company, so know what it takes to win.
As part of our Recruitment Marketing Training, we advise which awards are genuinely going to add value to your business, coach you on the copy that's needed to get you to the finals, and develop a strategy to get that crucial ROI.
Website Project Management
Recruitment websites are the key to a successful candidate, client and colleague attraction and conversion strategy. They should make money too!
These projects can be very exciting, but also extremely time consuming. You need recruitment technology and digital marketing experts to ensure your website is monetised.
We can write the copy and content for your website too! This is the most time consuming task (and along with SEO ) is a critical part of your strategy to reduce reliance on software such as LinkedIn and Job Boards.
Email Marketing Strategy
Effective eshots and mailshots are critical to your recruitment workflow. Recruiters need warm calls to convert into sales.
We create really effective email marketing strategies, and train marketers to generate candidates, clients, and colleagues from mailshots.
This is a critical recruitment task – one which can deliver massive impact to your sales pipeline.
Every Recruitment Marketer we mentor with needs a "less content, more marketing" strategy. Content should drive job applications and leads.
We will train you to create simple personas to attract, engage, convert, and retain. We've won awards for our content, and will show you content hacks to generate warm calls and retention.
Every Recruitment Marketer we train loves the practical guidance we give on this critical part of your marketing strategy. SEO is often a light bulb moment!
You do not need to outsource SEO; you simply need to understand how your ideal prospects think, and link this to your content, and your inbound and outbound marketing strategy and Bingo! You've got job applications and leads.
Social Media Strategy
Social media should attract and convert candidates, clients and colleagues - not just clicks and followers.
Social media is a vital part of your recruitment marketing engine, but needs a practical approach. Coupled with our SEO and Content Strategy training, social media should drive your prospects to your website - get them to apply for jobs, give you vacancies, and want to work for you.
Internal Recruitment Marketing Strategy
61% of Recruitment Leaders say that their biggest challenge this year is to hire people for their own businesses… but they admit that their strategies need “upgrading”.
We will review your existing approach to attraction and conversion, develop a strategy to make you more effective, and train your in-house recruiter and marketer to attract and convert the best recruiters for your business.
Recruitment Marketing Hacks
Recruitment Marketers love our recruitment and marketing tips and hacks.
We run free marketing training webinars, have a Recruitment and Marketing Podcast with industry guests, and create short 1-minute hacks, to help busy marketers improve brand, content, lead generation, candidate attraction, and placements.