Does your Recruitment Website Generate Talent, Leads and Recruiters? Or Just Clicks?
You don’t need Barclay Jones to tell you that your Recruitment Website is critical
- 77% of candidates will check your website before applying for one of your jobs
- 73% of candidates start their job search in Google
- 70-80% of surfers ignore paid for search results – therefore if your website works hard (organically) you win!
Recruitment websites are the key to a successful candidate, client, recruiter and investor attraction strategy. Their job is to attract, engage, convert and retain. Is your website doing this?
Recruitment Website projects can be very exciting, but extremely time consuming. And the people who manage them internally often don’t have the skills or time to deliver the project!
You need experts to help drive these projects. We have project managed countless recruitment websites for our clients and work with the leaders in the recruitment website sector.
They are a great team to work with and offer a balanced view and good realistic advice to any technology project.
We offer a tailored 4-part journey to project manage your recruitment website.
1. Recruitment Website Discovery
You want your website to generate the 3Cs – candidates, clients and consultants.
We start with a Recruitment Website Discovery – this helps us “MOT” your current website, workflows, risks and opportunities.
Where is your website project?
What are the risks and opportunities?
How do you compare against your competitors?
What are your options?
We’ll review your business goals, your recruitment website and your recruiting process. We’ll outline your options and help you make the right decisions to progress on your Recruitment Website Project.
2. Stick or Twist
Changing your recruitment website can be a risky (but necessary) strategy. We’ll help you assess whether you should stick with your current website, or make a business case for moving – hence “Stick or Twist”! We’ll help you decide:
Whether to stay with your current recruitment website?
Or procure a new website?
Which workflows / user journeys are relevant for your business?
Stick or Twist? We help you decide if staying with your existing recruitment website is an option, or selecting a new supplier is best.
The implementation phase is where many recruitment businesses are just too busy or unskilled to deliver effectively. We will:
Project manage the update of change of your recruitment website
Review, improve and test your workflows
Advise on digital strategy ROI to attract, engage, convert and retain
Once we have worked with you to develop the best recruitment website strategy, you’ll need support with a realistic and on-budget and on-time implementation.
Depending on your internal resource and skill situation, we will help you implement the project either as a project manager, or project director.
4. Business as Usual
Your recruitment website has gone live and now its over to Marketing to promote the new site and IT to manage, monitor and improve the integrations are working. We can support your project through:
Go live support
Promoting the website
Ongoing digital strategy to attract, engage, convert and retain
Development, optimisation and integrations with other recruitment systems
The website change is delivered, it’s business as usual… you’ll need help bedding in the change and ensuring your business gets ROI from your recruitment website.
Ensure your Recruitment Website Attracts, Engages, Converts and Retains
We have a team of extremely experienced IT directors, recruitment marketing professionals and project managers who have worked with recruitment technology since 2000. We are trusted by the recruitment sector to offer impartial and strategic advice. Please get in touch.
Recruiters Rate Us
We are leaders in recruiter success training, recruitment technology strategy, and digital marketing strategy for the recruitment industry.
"Our goal was to make sure that we were getting the most out of social media and to become more strategic with digital recruitment marketing. We also wanted to get our consultants engaged with social media and content creation."Emma Tait-Barber, Finlay James
"Their knowledge of the recruitment industry coupled with their technology expertise enables them to provide a very useful insight into how we can establish a solid foundation onto which future growth will happen."Brian Stahelin, Stafflex
"After working with Barclay Jones I have more confidence in what I am doing. I can rely on Lisa. She has challenged my team and I to develop award-winning strategies. We won the Recruiter Award for Best Marketing Team."Andrew Yarwood, Fircroft
"Barclay Jones helped us implement a Bond Adapt CRM system to 150 users and develop a social media strategy. They have contributed a huge amount to our strategic and operational process and have helped grow the business for the future."Ian Anderson, Stafforce
"The recruitment sector is constantly evolving – Barclay Jones is at the forefront of the changes. They live and breathe it and their passion for what they do is clearly evident. Work with them if you want to improve your competitive advantage."Doug Baird, Interim Partners
"Barclay Jones offered deep expertise in candidate recruitment and business development. They delivered advanced training to help our recruiters be experts in leveraging social media to advance our business. The value they offer is outstanding."Steve Zales, Hudson
"My goal was to understand what good looked like from a recruiter point of view. We have bridged the gap between sales and marketing. We are delivering on time, taking ownership, and have respect from the sales floor. "Daniel Dawkins, Aspire People
"There are not many recruitment owners who have real marketing experience – so Barclay Jones is the missing link between recruitment and marketing. I now know which strategy will help me become a market leader."Ella Snowball, Recruit4
"The goal was to elevate our brand, to free up my precious time whilst educating someone I knew would have intellect, ambition to take our digital presence to the next level. In order to effectively future proof our business and move with the times."Jim Kinread, TEEM
"Roles are being filled quicker and more efficiently. The changes to our systems and processes have been planned so everything links seamlessly, meaning more time for recruiters to concentrate on doing what they do best – recruit!"Sam Broe, Broadstone Resourcing
"Barclay Jones assisted us with the project management of our website. Right from helping us source suppliers through to the final testing stages, their knowledge of not only websites but also the recruitment industry was invaluable to us."Tori Long, Head Resourcing