Recruitment Technology Tips

How to Make Money from Your Recruitment CRM: The Data + Systems + People Model

Recruiters and recruitment marketers—if you want to drive this year with a sales-led strategy and start monetising your recruitment CRM, read on.💡CRM used effectively = 29% more productivity. But how do you actually do that?Are You Making or Wasting Money with Your CRM?Do you want to make money from your recruitment database, or just pay for it?Do you want your marketers generating leads, not just blogs and events?Do you want your recruiters consulting, and placing more, not just sourcing and wasting time on LinkedIn and job boards?All recruitment tech has one thing in common: what you put in determines what you get out. And right now, recruitment leaders are asking:How do I boost my recruiters’ placement rates?How do I get them off LinkedIn and onto our CRM and back on the phone?How can marketing generate leads that sales actually use?How do I turn our website and automation into money-makers?How can AI and automation drive growth?The answer? A simple but powerful focus on Data, Systems, and People.1. Data = Wealth💸Yes, people are valuable assets. But your data is what clients and candidates are actually buying. It fuels your pipeline—or clogs it.Too often, recruiters have too much data. They keep sourcing more, creating a FOMO-fuelled vicious cycle that kills productivity and profit. Instead of creating more, you need to work your existing data better. (Check out my "dig up stupid" data model below.)2. Systems = Speed + Scale🏃‍♂️‍➡️For years, I’ve said “Be CRM-first" or Bullhorn 1st. Finally, recruitment leaders are getting this concept.I've often said "too many systems and not enough process". That’s changing, with automation and AI now helping recruiters get more from the data they already own.Today’s recruitment software can guide your process instead of turning recruiters into co-ordinators and admins. But that only works if you have a systemised approach and use automation strategically.3. People = Process in Action💪Here’s the harsh truth: untrained recruiters = lost fees. PEBKAC is still an issue. Often, the problem exists between and chair and the keyboard.With 2/3 of workers leaving due to lack of training, this is a red flag for your bottom line. The average 10-person recruitment agency loses $€£10k when a recruiter leaves.Too many agencies rely on a one-time “go live” for systems and then leave it. But without ongoing, embedded training, recruiters forget, systems stagnate or change, and process breaks down.💡Your Fix? Connect the DotsData, systems, and people don’t work in silos. You need a joined-up recruitment process that allows your recruiters to consult—not just click.Data: Look again at the graphic above. Have you identified and are working your green and amber data, or are your recruiters drowning in FOMO and wasting time sourcing even more data? System/Process: But do you have a system (and process) for working your green and amber? Is your green and amber ready for automation and AI?People: What training are you giving your recruiters to effectively use your data and Recruitment CRM / systems so that they can make money rather than just administrate / co-ordinate?This is exactly why we deliver money-making Bullhorn RoI projects, Automation strategies, and have created Recruitment HIIT—an on-demand platform built to weaponise Bullhorn, LinkedIn, and your systems to drive placements and productivity.💥 Stop blowing cash. Start building profit—with the recruitment data, tech, and team you already have.BOOK A CALL TO CHAT ABOUT HOW TO DO MORE WITH WHAT YOU HAVE
3 Ways Recruiters Can Nail Candidate Sourcing

Most recruiters waste up to a third of their week sourcing without a structured process only to miss out on great candidates and potential fees. In this competitive candidate market, you need to have an effective approach to candidate sourcing.How can you engage more with your recruitment tech, data, systems, so you can nail candidate sourcing and improve your pipeline?3 Ways to Improve Candidate Sourcing for RecruitersI spoke with Ayla Tapper from Broadbean. They specialise in helping recruiters turbo boost the way they source, attract, and engage candidates and clients. I asked Ayla 3 questions about how recruiters can dramatically improve their candidate sourcing strategy to drive results.1. What are your thoughts on the stat, recruiters spend 13 hours a week sourcing candidates?I’d probably ask what admin they are wasting the rest of their time on if just under two days is being spent on sourcing candidates. While there will be time focussing on client relationships, spending just 13 hours a week sourcing candidates does suggest that recruiters are still spending a lot of time on administrative tasks including CV sifting and job posting. With recruitment technology and software available to automate most of the mundane, repetitive tasks, recruiters should be able to invest more of their valuable time building meaningful relationships with candidates. With the UK in a recession while competition for talent remains high, freeing up some of this time is going to become more important. 2. 50% of candidate applications are a poor fit. Why is this the case?There are a number of elements to this statistic that need to be addressed. In the first instance, the fact that there’s a mismatch between the job applications that are coming through and the job spec suggests the recruitment technologyor software that’s being used to promote the roles isn’t working as it should. Jobs need to be written in a way that appeal to the right audience. If the wrong people are applying – particularly at a time when there is still a skills shortage despite the slowdown in hiring – then it’s likely that the job advertisements themselves need a rethink.It also indicates that any lead generation activity isn’t being optimised for the right keywords or target audiences. Today, recruitment requires an individual, tailored and targeted approach. The ‘spray and pray’ tactic of plastering a job advert everywhere won’t have the desired impact. Success isn’t getting more job applications. Instead, it’s defined by getting fewer, more relevant candidates to apply. With the right recruitment tech these ads can be pushed out in a more targeted manner and if half of the applications recruiters are receiving are a poor fit, then there’s a mis-alignment somewhere in this process.It is important to add, though, that with skills shortages still rife, there is an increasing need to identify candidates with soft or transferable skills. It’s increasingly becoming apparent that the perfect candidate doesn’t always exist for very specific job specs, meaning that recruiters are having to look for applicants that meet some of the requirements in order to fill job roles. This could be influencing some of the results of the stat of 50%. 3. How can Broadbean help improve this stat - 73% of recruiters are suffering a candidate shortage?It’s really not a surprise to see that the majority of recruiters are suffering from a candidate shortage given the pressure we’ve seen on the labour market in the last year. There’s no easy fix to the dearth of talent, but there are ways for recruiters to improve recruitment processes and use recruitment technology to free up a recruitment consultant’s time so they can focus on developing those all-important human relationships.Broadbean’s technology can save recruiters between one to two hours a day by automating a significant part of the hiring process. The intelligent software is also designed to ensure jobs are being posted in real-time or at optimised times to ensure you’re getting the best results based on user experience candidate data. Broadbean also provides the analysis and data recruiters need to ensure they are making truly informed decisions around the channels that are delivering the best ROI. As it is agile, it also allows activity to be re-adjusted or shifted in line with the latest real-time data.Talking of Recruiters Improving Sourcing...Our recruitment training platform - Recruitment HIIT - helps recruiters source quicker. We have a wealth of speedy recruiting tips designed to help recruiters reduce their sourcing time, including CRM sourcing and LinkedIn sourcing so you can source less and place more!Plus, our Broadbean HIIT has cute tips on candidate sourcing, advertising your jobs and speedily managing your candidate pools so you can increase your placements and fees!TRY RECRUITMENT HIIT FREE
How Do Recruiters Reduce Sourcing Time and Spend?

We know through our research and working with recruiters for 20+ years that too much time is spent sourcing. Almost a 3rd of the average recruiter’s time is spent sourcing, and profits are often unnecessarily spent on salaries and systems – but they are not necessarily being 3rd more competitive.This recruitment podcast will give you some key takeaways to help improve focus, function, and ROI from sourcing.Effective Sourcing Strategies for Busy RecruitersThis Sourcing Strategies podcast is a “must-listen” for:Recruiters who want to spend less time sourcing so that they get as much phone, face, and screening / selling time as possible.Recruitment Leaders who want to make their recruitment businesses more competitive and profitable.Marketing / Operations teams who want to help their recruiters focus their time and attention on candidate and client management, and thus improve sales.Oh! And if you need to cut spend and improve speed.In this episode of the Recruitment Leaders’ Podcast, I’m joined by Alex from Broadbean, who knows all about sourcing and recruitment technology.Alex is here to help us work our way through this big topic, and help us focus on how to ensure sourcing is not time or budget consuming, and how to ensure sourcing delivers results!Alex from Broadbean and I talked about: What do native (and ancient) Greeks know about Sourcing? How can you assess the true ROI of advertising channels? What are Programmatic VS subscription advertising strategies? Sourcing is just one part of the recruitment lifecycle, so how do you balance your sourcing strategies and time? How do you ensure that you’re not a hostage to one application source? In the current market, speed often means the focus is on active candidates. But often active candidates are not enough to sustain your pipeline. What do recruiters really need to do to activate the passive candidate market? How do you source candidates and secure future value? How can you reduce dependency on LinkedIn? Recruitment technology: integration is key how do you develop a marketplace approach so to future-proof your recruitment businessThis is a 30-minute Recruitment Leaders’ Podcast packed with sourcing ideas and tips for recruiters, their leaders, and their marketing ops support. Listen, and let me know which tips you will take away.Listen to Alex Fourlis on our Recruitment Leader's PodcastRead more about how we work with recruitment leaders to generate ROI from your people, data, systems with our recruitment training courses on Recruitment HIIT. How to Make Your Recruiter Your Coolest ToolOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). Hence, more billing time and more fees!We’d love you to try Recruitment HIIT for free.TRY RECRUITMENT HIIT FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiters! Add Turbo to Your Recruitment Process Using Hinterview

Recruiters and Resourcers! If the best candidates are off the market within 10 days, how can you develop a speedy recruitment process and keep your 3Cs engaged?Our Hinterview and Hintro HIIT will help you attract, engage, convert, and retain your ideal candidates and clients, and its great for colleagues too!Speed Up Your Recruitment Process With Covid, lockdown and WFH, video has become a crucial survival tool for recruiters and marketers in the recruitment industry. Not to mention, using the right video tools like Hinterview and Hintroadds serious turbo to your sales and recruitment process.Do you need to attract your passive candidates to want to have calls with you?Do you need to keep your ideal candidates and clients engaged?Do you need to focus on improving the candidate, client experience?Our Hinterview and Hintro HIIT will help you:Develop a speedy sales and recruitment process. Keep your candidates super engaged before, during and after the interview process.Attract, engage, convert, place and importantly retain your candidates and clientsWatch Lisa's Short Video on How Hinterview and Hintro Can Speed Up Your Recruitment ProcessThe Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT- helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT free.TRY RECRUITMENT HIITDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
What Are the 3 Ways Recruiters Can Use Data to Drive Sales?

Recruiters! 80% of your time is spent focusing of the wrong tasks, and 72% of the candidates you place already being on your system before you source them elsewhere. How can you stop procrastinating, and start using your data to manage your clients and candidates to generate more ROI?My Interview with Adam at SourceBreakerI spoke with Adam at SourceBreaker - who is committed to changing the way recruiters source through AI. SourceBreaker is cool automation tool to help recruiters improve speed, pipeline, and work-life balance - so cool that we've added SourceBreaker to our recruiter training platform, Recruitment HIIT. I asked Adam 3 questions on how recruiters can use data to drive sales.1. Adam, give me your thoughts on how recruiters need to adapt to using data to drive their sales process?The very best recruiters offer the candidate or client a service that sets them apart from the competition, having the knowledge to provide added value, and SourceBreaker offers a one-stop-shop for recruiters to do just that.Market Intelligence builds credibility - The data you share with your candidates and clients can separate you from competitors by demonstrating you are the market leader and source of knowledge and increasing your credibility to become a trusted partner of your client. Trigger events, be in the know - Trigger events are a reason to pick up the phone at that time. Creating data that highlights flux within an organisation, such as funding rounds news or the hiring of a new senior exec and makes sure you are selling to the right company at the right time. How do you find and make the most of this data with SourceBreaker?SourceBreaker offers recruiters a one stop shop for that data and market intelligence and automates the process of finding it. Whether that be the latest news about a particular market or company, salary trends, candidate and job flow, and funding data. An example of this could be a startup has just received a round of Series B funding, which would infer they are going to be growing the team and scaling their operations to reach a growth goal set out in their investment plan. Our intel center will inform you the day this business closes the funding allowing you to engage straight away and have candidates ready to spec in.2. Adam, talk to me about new business development, versus account management in recruitment.Our software helps Recruiters reconvert existing clients. This can be used with or without SourceBreaker, but of course SB helps rapidly increase the return on your efforts, presenting market intelligence quickly for you in one place powered by automation for speed and efficiency to give you more time to build deeper relationships with clients. Plus, Recruiters need automation to notify them of jobs, and also to help them map out their clients, so that they can see all of their clients’ jobs. This is a much easier and rewarding way of managing an account! 3. Adam, Recruiters need more time to be effective, but procrastination is a time killer – how can your product help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?Recruiters have one of the most complex and varied roles out there, and are often asked to do lots of tasks that spread across different skill sets, from selling and negotiating, to research and data entry.SourceBreaker is designed to automate candidate searching and BD , so that the recruiter can do what they do best and get on the phone and speak with candidates and clients. This enables them to build deeper relationships, and make more placements. We save recruiters over 10 hours a week that they can reinvest in revenue generating activities, and get away from the tedious, but necessary, stuff like building searches, trawling client websites for jobs and manually adding candidates to the CRM.Talking of Recruiters Having More Time and Making More Sales...Could you save your recruiters an hour a day, which is 6 weeks a year? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). Be sure to try our SourceBreaker HIIT!TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Save Time Sourcing with this Super Speedy Bullhorn Location Hack

Recruiters, you waste 13 hours a week sourcing for candidates who are already in Bullhorn. In fact, 72% of candidates placed, are on average, already in your system... This rapid Bullhorn sourcing tip will help you source the best-located candidates in seconds. Let’s save some time, resource quicker, and strengthen your sales pipeline!Save Time Sourcing with this Speedy Bullhorn TipI've had some fantastic feedback from Recruiters when I’ve shown them this mapping tool in my Bullhorn training sessions. It’s a great way to quickly find candidates for the jobs you work regularly – less need for LinkedIn, job adverts, job boards... Do you spend far too much time sourcing outside of Bullhorn? (And are your hard-earned fees being spent on these systems?)Do you need to really nail the location of your candidates – they need to be able to get to work!Do you need to improve candidate experience, and protect your sales pipeline?Let me show you how to:Reduce the time you waste sourcing outside of Bullhorn.Generate a list of quality candidates who can speedily commute, in just one click.Reduce the time it takes to fill your jobs so you can improve your candidate, client, and colleague experience(and pipeline).HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, so they can attract, engage, and retain candidates, clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Recruiters! Source Quicker! Put Your Candidates on the Map

Many of us are visual creatures, and Recruiters and Resourcers are no different! But the recruitment process doesn’t feel very visual does it? Typical no? But wouldn’t it be great if your Bullhorn CRM system could give you some visual insights? Like show you where your relevant candidates are located in relation to the role you're sourcing? Visually? On one screen?Candidate sourcing is all about… Location, Location, Location!We run the best Bullhorn Training, and publish regular recruiter hacks to improve speed and ROI.This relatively unknown hack is a game changer! I have had some fantastic feedback from Recruiters when I have showed them this in training sessions. It will help you to know your patch, improve your data quality, and effectively source quicker!Do you recruit for roles in areas where you’re not totally familiar with the location?Are your candidates declining roles due to distance or commute times?Is sourcing slowing you down?This Bullhorn hack will show you how to:Put multiple candidates on the map, at once.Rule out irrelevant candidates quickly.Improve your knowledge of the local area you are recruiting in.Watch the Bullhorn Hack here!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
What We Learned From Recruitment in 2018 and What Do You Need to Do in 2019?

Recruitment leaders, recruiters and their marketers are sat at their desks, pressing backspace on the 8 and changing to 9 (2018 / 2019) – wondering where 2018 has gone, and what needs to be different about their recruitment businesses in 2019.We were flattered when asked by vsource to reflect and comment on what the team has learned from 2018.Who are Vsource?Our Sourcing Platform combines the latest in AI, talent analytics and search algorithms to deliver daily candidate searches to your recruiting team.In their “What We Learned from Recruitment in 2018?” blog they have reflected diversity, gender pay gaps, social recruiting, passive candidates, remote working, and of course, AI. They’ve given some fascinating stats which will get every recruiting and marketing professional thinking about their strategies for the coming year.And they got my team and I thinking too!What Barclay Jones Learned from Recruitment in 2018Recruitment marketing generating more than simply clicks and contentThe value of really good dataHow to create a CRMFirst cultureHow to build a successful recruitment teamIt’s a damn-good-read and will take you 5 minutes and give you some perspective.(Thanks vsource)HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiters! This Bullhorn Hack Will Make You More Competitive and Profitable - GOAL!

Recruiters love healthy competition - and Recruiters with Bullhorn Recruitment CRM are lucky to have a feature that will help them - recruitment activity goals! It can be used to tailor your targets and create your own goals, making you more competitive and profitable.I love this Bullhorn Hack. This is a great feature for recruiters and it will help you to:Tailor your own targets to your different business roles.Move away from traditional KPIs.Gain key management information.Easily to keep on top of your targets using a new dashboard card.Really quickly create your goals and assign targets.Watch this Bullhorn Hack Video.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
GDPR Hacks for Bullhorn CRM Recruiters

Are you a busy recruiter who is sick of this GDPR? (Can you even remember what it is… was it a dream / nightmare?) You’ve barely enough time to get on the phone and now you have to log consent too? We have a 2 minute hack for you to speed up your day and reduce recruitment admin.It’s a:Goddamn protection racketEuropean conspiracy to grind down perfect recruiters!But, Bullhorn users may find that GDPR actually stands for great data and processes rewarded. Watch this 2 minute video to stay GDPR compliant without adding extra tasks to your workload.This is a great Bullhorn feature to help you track consent, keep accurate records and keep all of your activity within Bullhorn. This will really help you speed up process and cut down admin time!GDPR Fatigue? This Bullhorn Hack Will Save you TimeWatch this two-minute Bullhorn video to discover how this new Bullhorn GDPR feature:Allows recruiters to easily track which candidates they have requested consent for, received consent for and have been unsuccessful with so they can ensure they are meeting their GDPR obligations.Allows you to track consent without leaving Bullhorn so you don’t need to worry about using additional systems.Provides an audit trail and details all actions taken.Speeds up the process of gathering consent with an automated email feature.Allows various members of the team to work simultaneously on your GDPR process and encourages everyone to work within the CRM system to save duplicating processes elsewhere.Every recruiter we work with wants to have more phone and face time – so you need to get speedy, effective and profitable using your Bullhorn CRM – check out our Bullhorn training tutorials.HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
Are Hairdressers Putting Your Recruitment Business at Risk?

Many recruitment leaders I work with want their recruitment CRM to generate fees, but often recruiters are all too happy to jump back into spreadsheets, LinkedIn, notebooks and “going by memory” rather than use their CRM system properly. This blog is a quick 3minute read to create some perspective and give you some ideas for a “CRMFirst” strategy.The above results in a nightmare for recruitment leaders who are looking to grow their business, become “GDPR-proof” and become more profitable.It also results in a problem I call “Hairdresser Syndrome” – a term I’ve used for many years to describe a recruitment business that needs to get a grip on its processes and data to see real growth and ROI.Do You Have a Recruitment Firm, or an Office Full of Desks For Rent?I have been with my hairdresser for 8 years. He knows my taste in magazines, some of my secrets and all of my roots. A few years ago he was based in a large salon in the city, where he rented a chair.The rest of the salon staff barely knew I was there, and I didn’t really notice them either – zero interaction. Perhaps if I was lucky my hair would be washed by one of the juniors. I’d pay the girl at the till on the way out, but my hairdresser was my only real contact at the salon.One day he very quietly commented that he was opening his own salon, and would I like to move with him? I bit his hand off – why wouldn’t I? I had no relationship with the salon. They kept no details on me, perhaps they didn’t even know I existed. Would they miss my business?For me, he was the salon.Are Your Recruiters Hairdressers?Can you see any similarities between your recruitment business and my hair salon?They have exclusive relationships with the clients. Are you simply the “girl” taking my money at the till?Do they use stuff in your business, such as hair washers, tea makers, reception (IT, HR, Finance, Admin) that their fees contribute to, but that I am totally oblivious to?Are your consultants simply logging data at the point of sale to get the cash in but the juicy stuff which is about me, what I like, how I buy is in his/her head?If they left and took “clients” with them, would you know? And don’t forget you’ll only know what data they’ve taken and who’s migrated with them if they told you about these relationships in the first place.Even if you had the data on the client, would it be enough for you to continue the relationship going forward?Are your clients engaging with your business or the consultant? Are their loyalties to the brand or their perceived face of the brand, the consultant (the hairdresser)?I’m still seeing “30-second recruiters” who enter a candidate in the CRM just to place them and board the invoice. Recruitment consultants are tempted to brush off GDPR as a flash in the pan, carry on as usual and keep billing how they’ve always billed. That may work for them in the short term, but they’re missing out on opportunities to be more effective and profitable whilst putting the business at risk.CRMFirst and GDPR: Hairdresser Prevention for Recruitment Leaders2018 was the year of GDPR, and 2019 needs to be about CRMFirst (getting your candidates, clients and consultants addicted to your systems. It needs to be about data hygiene, recruiters building effective, retained relationships and recruitment firms focusing on growth, not just legislation.A CRMFirst (BullhornFirst / AdaptFirst) culture can create a valuable pool of great data that will put you ahead of your competition and create a hidden asset that your clients (and prospective clients!) want access to.Your recruitment CRM should be a USP – a unique selling point. Your recruitment software can be an addiction for your recruiters, your clients, candidates, and investors. All of which does the one job you bought it for – to make you more money.Swap the Salon Culture for CRMFirst Culture…Instilling a culture of data quality is challenging, but highly rewarding. Define the strategy, instil this into your culture and reduce the risk of bad data impacting the recruitment business.Get your recruitment consultants engaged with your system and train them on best practice so they understand why great recruitment process is profitable for them, as well as your business. Stop them from simply renting a desk.Once they can see and feel the benefits of following your processes (improving performance, profit, and ROI for themselves as well as the business) then your CRM can become a business growth tool, rather than an expensive data dump and potential GDPR risk.So, are you guilty of simply renting a chair to your consultants to allow them to grow a lovely portable client base, or do you do more to grow/protect your brand, relationships, and market share?HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How Can You Ensure your Recruitment CRM Change Project is a Success?

Recruitment CRM should be the FIRST system used to drive sales, source candidates, convert leads... but often, it's a dumb system, a data dump, "just another bit of recruitment kit" preventing phone and face time. Our clients agree with our mantra "CRMFirst" and want to ensure that their recruitment software is implemented to deliver the 4Cs - candidates, client, colleagues, and cash.Recruitment CRM - AKA the Sales-Prevention SoftwareMaybe you’ve had your Recruitment CRM for longer than you’ve had most of your employees and you’re hearing lots of the same moans and groans:it’s not workingit’s always crashingI can’t find any candidates in itmy 1980’s Atari felt more up to datethere is no management info because no one’s using it!The decision has been made to replace your recruitment CRM. You’ve spent 6 months sourcing a new one, another 6 months implementing it and would you believe it, 6 months later and you’re still hearing the same old moans and groans.How can you give BAU (business as usual) the best chance of success?Business as Usual Starts Before BAUIt may sound obvious, but many Recruitment CRM projects struggle at the embedding phase due to inadequate post go live planning. It’s not surprising. There is a HUGE amount to do during implementation and the project team are normally spread thin focusing on getting the new system in a fit state for go live.There are many strategies to planning and managing BAU (business as usual). My favourite is having a BAU project team involved mid-way through implementation. Their responsibility is to plan, support and manage the embedding of the CRM into business over the next 12 months. Their job is to make sure that your investment returns! (ROI)“That’s a big investment“, I hear you say. However, what is the cost of a disgruntled workforce being negative or the disruption of losing many people or the lost opportunities of your current and future clients? And with 2/3 of job leavers quitting due to lack of training, and the average 10 person recruiters wasting £100,000 per year on replacing leavers, something has to change.Investing in the BAU is almost more important that the implementation process itself; underestimate the BAU support requirements at your peril.Management are THE Key to Success CRM ChangeManagement don’t need to know how to use the CRM, right? WRONG!Management / Directors / Team Leaders all need to know exactly how everyone should be using the system so they can support and train their teams at go live and beyond.All too often, “Super Users” are trained to deliver this message but they tend to be sales administrators, busy consultants or new recruits. They don’t have the status within the business to try to invoke change or persuade the biggest billers why they should change their habits and behaviours!The adage of “Coming from the Top” really is true when you’re managing CRM Implementation Projects. These are not technology projects, they are Change Management Projects and the only people who can change the business are the leaders and managers of that business.It’s All About Communicating ExpectationsWhen a recruiter hears the following “We are going to change the CRM”, what they really hear is “Yippee, a new CRM. It’s just like upgrading my car; it will be shiny and faster and way better than what I had, oh and I know how to drive so it will be easy to adapt!”This can lead to my personal favourite user statement “The previous system was so much better/easier!”. No, the previous system which was built on highly suspect 1980’s technology that continuously failed and you always complained about, was more FAMILIAR. As a project team, you have to prepare users for change and this starts not at Go Live, but much earlier during the implementation phase.Key Rules when Implementing a New Recruitment CRMEnsure you tell everyone that CHANGE is coming and everyone needs to get on-board!The system will not be perfect from day 1, everyone needs to prepare to communicate issues and be ready for CHANGE!There will be BUGS (potentially a lot and for a lot longer that you’d like!) Live with them whilst the project team sorts them out!Get SLAs (service level agreements) in place – ensure you respond to EVERY issue and communicate an update or fix to the business (if it warrants it) or the individual on a pre-agreed timeframe.We work with Recruitment and IT leaders to deliver an ROI and sales-led recruitment technology strategy. Our mantra is “CRMFirst”!HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate clients, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT HOW WE DELIVER RECRUITMENT TECHNOLOGY STRATEGYBOOK A CALL TO DISCUSS RECRUITMENT TRAINING