Are you attending APSCo's next Finance Sector Meeting?
We're happy to reveal we've been invited by APSCo to deliver an interactive session - I'll be on hand to discuss the current challenges and concerns facing recruitment leaders, what they need to stop doing, and how marketing should be driving their businesses growth.
Date: Tuesday 20 June
When: 16.30-18.30 (16.15 onwards registration and coffee)
Chair: Mark Dainty, Director, HFG
Stop Wasting Money, Start Increasing Sales
Why should you attend this meeting?
The next session for the group is going to be focused on the challenges we all face with Digital Marketing and the constant changes and developments in this area.
This is a session focused on Recruitment Directors and what we want from this part of our business. Lisa Jones will lead an interactive session sharing thoughts and suggestions on each of our challenges and concerns. This session will not be a fixed presentation on what you should be doing but, in fact, the opposite!
What could you be doing differently to ensure you get what you want?
It’ll make you think, give you ideas and hopefully plenty to take away and work out how to implement change for the better!
As a mentor to recruitment marketing directors and their teams, I'm delighted to be asked by APSCo to come and talk to recruitment leaders about what their marketing strategies should be.
I see too much time and money wasted on marketing tactics which offer very little ROI. I'm a big advocate of marketing being sales and sales being effective - so this will be an great session!